Year-End SaleEnds 1/1/26. Limited quantities. No rainchecks.

Skip to contentGo to Product SearchGo to Footer
Main Content

Customer Ratings & Reviews

Your price for this item is $4,999.99
The comparable value price is $5,999.99

Customer reviews

Rating 4.6 out of 5 stars with 67 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.7 out of 5 stars

  • Sound Quality

    Rating 4.4 out of 5 stars

  • Brightness

    Rating 4.6 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers love the impressive picture quality of the 98" Class BRAVIA 5 Mini LED 4K UHD Smart Google TV (2025), praising its clarity, natural and sophisticated colors, and immersive viewing experience. Many enjoy watching their favorite shows on the large screen. There were no negative customer comments reported.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 3 Showing 41-60 of 67 reviews
  • Rated 5 out of 5 stars

    Visual

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture and great quality overall. For the money, i would recommend to anyone. 98 inches and wonderful

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MitchB,
      Thanks for the recommendation! It brings us great satisfaction to hear that you are so happy with the beautiful picture and quality of your new 98-inch display.

      The BRAVIA 5 features our 4K HDR Processor X1, which delivers smooth, clear images full of rich colors and detailed contrast. Its massive 98-inch screen is designed with a sleek, minimalist bezel to keep your focus on the picture.

      Thanks for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Rated 5 out of 5 stars

    Sony 98" Bravia 5

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Everyone at Best Buy in Richmond was very knowledgeable and helpful. They answered all of our questions. The delivery team was very helpful in setting up our TV.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Amazing TV

    |
    |
    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great television! The picture is amazing and, combined with the surround sound system, we feel like we’re in a movie theater!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the fantastic review, JimS!

      We are delighted to hear that you find your K-98XR50 television to be a great television and that the picture quality is amazing!

      It's wonderful to know that when combined with your surround sound system, the visual experience truly delivers that immersive feeling of being in a movie theater.

      Thank you again for choosing Sony!

      Best regards, Gus, Sony Social Media Team sony-global

  • Rated 5 out of 5 stars

    98” SONY

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bright and fully integrated- love the tv so far. Angled viewing is great

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrianS, thank you so much for your amazing review! We're really happy to hear you're loving your new Sony - 98" Class BRAVIA 5, especially its brightness, seamless integration, and wide viewing angles. It's fantastic to know it's delivering the premium experience it was designed for. Thank you so much for choosing Sony and enjoy every moment on your new screen! Regards, -Dominick Sony_US

  • Rated 5 out of 5 stars

    Love Sony Bravias

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. The picture quality is amazing. My last few TVs have been Sony Bravias. I wouldn't buy another TV..

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JeremyC,

      That is fantastic to hear! We are thrilled that your 98" BRAVIA 5 Mini LED TV is not just a great TV, but that you find the picture quality amazing—a result of our XR Backlight Master Drive precisely controlling thousands of Mini LEDs for captivating brightness and contrast. Knowing that your last few TVs have been Sony BRAVIA models confirms that we are delivering the premium, reliable experience you seek, and we deeply appreciate your loyalty! Thank you for choosing Sony for your home viewing experience.

      Best regards, Eliab Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Home theater system

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent! We love this purchase for our home theater!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you so much for sharing your feedback, JadeB! We're thrilled to hear that you're enjoying the K98XR50 in your home theater. Knowing our products contribute to an excellent viewing and audio experience means a lot to us. If you ever have any questions or need tips to get the most from your setup, please don't hesitate to reach out.

      Thanks for being part of the Sony community!

      Best regards,
      Gus
      Sony Social Media Team Sony_US

  • Rated 5 out of 5 stars

    Bravo for Sony

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sweet ! So far loving it. Easy to use . Install was perfect BB did a great job on install .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello GlenM,

      Thank you for choosing Sony!

      We couldn't be happier to hear that you are enjoying your K98XR50 TV and that it has been easy to use. We're also glad the installation went smoothly and that BestBuy did a great job. Your positive feedback motivates us to continue delivering quality products and services.

      Best regards,
      -Fred Sony_US

  • Rated 5 out of 5 stars

    Sony television

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very cool television love Sony products won’t buy anything else

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the amazing review, LeeannP!

      We are so honored to hear that you are a lifelong Sony fan! There is nothing quite like the 98-inch Bravia 5 to bring that "wow" factor to a room. We are thrilled that you're loving the new TV, and we truly appreciate your loyalty to our products.

      Thank you for choosing Sony!
      Best regards, Gus, Sony Social Media Team sony-global

  • Rated 5 out of 5 stars

    Mr Bajric

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent tv Picture Sounds Big Screen Everything about this TV is perfect

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SamirB,

      We are thrilled to hear that you are enjoying your new 98" BRAVIA 5! It is wonderful to know that the picture quality, sound, and immersive scale of the screen have met your expectations for a perfect viewing experience. Thanks for choosing Sony.

      Best regards, Eliab Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Sony Bravia 98”

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Its a great TV. Enjoy watching my fav shows on the big screen

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Reviewer,

      Thank you so much for your feedback! We're thrilled to hear you're enjoying watching your favorite shows on your new Bravia 5—big screen and exceptional picture quality!

      Thanks for choosing Sony.

      Sincerely,
      Jenn. Sony_US

  • Rated 5 out of 5 stars

    Brilliant Display!

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my second large screen Sony - there's quite a difference in overall quality with lesser brands. Mini Led technology is brilliant. Sports are a blast!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Adrian,

      That's fantastic to hear! We're thrilled you're enjoying the overall quality and the brilliant Mini LED technology on your new 98" BRAVIA 5, especially for sports. Thanks for choosing Sony. Best regards, Eliab sony-global

  • Rated 5 out of 5 stars

    Very nice 98 TV

    |
    |
    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very large and very good picture. Took a minute to get used to, but picture very realistic.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JamesB!
      Thanks for your feedback! We are really happy to hear that you’re enjoying the large and realistic picture on the K-98XR50.

      We're genuinely thankful you decided on Sony!
      Best regards,
      Estefany Sony_US

  • Rated 5 out of 5 stars

    sony 98 in tv

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    picture quality is very good and I really like the large screen.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EllitaF,

      Thank you for your 5-star review of the Sony BRAVIA 5! It is truly wonderful to know that you are enjoying the very good picture quality and are pleased with the large screen size.

      Thank you for choosing Sony. We hope you enjoy many hours of viewing!

      Regards,
      Dominick Sony_US

  • Rated 5 out of 5 stars

    98inch tv is great

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The installation was smooth and Fast. The tv is great!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ZuyiW,

      It is great to hear that you are enjoying the viewing experience on your massive 98-inch Sony BRAVIA 5 TV! That size truly delivers an unforgettable, cinematic experience right in your home.

      We appreciate your support and thank you for choosing Sony!

      Regards,
      Dominick sony-global

  • Rated 5 out of 5 stars

    Great picture

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality is great. I would add a soundbar for the sound

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Gman!
      Thanks so much for sharing your feedback on the K-98XR50 TV. It brings us great joy to hear that the picture quality is hitting the mark for you.

      Adding a dedicated Sony soundbar can really elevate your viewing experience, especially with features like Acoustic Center Sync to combine the TV's audio with the soundbar for a richer soundstage, plus support for immersive audio formats like Dolby Atmos.

      We appreciate your business and thank you for choosing a Sony TV!
      Best regards,
      Estefany Sony_US

  • Rated 5 out of 5 stars

    SONY 1

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    BEAUTIFUL TV!!!! GREAT PICTURE QUALITY!! MY HUSBAND LOVES IT

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello AndreaF,

      Thank you for choosing Sony!

      We couldn't be happier to hear that you and your husband are enjoying the K98XR50 TV. It’s wonderful to know the picture quality is making a great impression. Your kind words inspire us to keep delivering products that bring joy to your home. Thank you for sharing your experience!

      Best regards,
      -Fred Sony_US

  • Rated 5 out of 5 stars

    98” Bravia 5 tv

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the tv of a lifetime great features such as sound color and price

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TomD,

      That is an outstanding endorsement! We are absolutely thrilled to hear that your massive 98" BRAVIA 5 Mini LED is the "TV of a lifetime" for you. It's wonderful that you are enjoying the great features, including the superb color and sound, all at a price point you appreciate for such a huge, premium display. Enjoy the immersive experience!

      Thanks for choosing Sony.

      Best regards, Eliab Sony_US

  • Rated 5 out of 5 stars

    Excellent TV

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The size is perfect, and the picture and sound quality are excellent.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the fantastic review, HansR!

      We are absolutely delighted to hear that you find the K-98XR50 television to be the perfect size for your needs and that you are enjoying the excellent picture and sound quality.

      We aim to deliver a premium, immersive viewing experience, and your feedback is wonderful validation of that effort.

      Thank you again for choosing Sony!

      Best regards, Gus, Sony Social Media Team sony-global

  • Rated 4 out of 5 stars

    Refrigerador

    |
    |
    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excelent is working pretty good, I will recommend to the people

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GasparA,


      We’re thrilled to hear you’re enjoying the massive 98" BRAVIA 5 and that it's working so well for you! It’s great to know you’d recommend it, as the combination of Mini LED brightness and the expansive screen truly creates an unforgettable home cinema experience. Thanks for choosing Sony.

      Best regards, Eliab Sony_US

  • Rated 5 out of 5 stars

    Love it!

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    beautiful picture! It is huge, so you don't miss anything!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello SarahE,

      Thank you for choosing Sony!

      We couldn’t be happier to hear that you’re enjoying the beautiful picture of your K98XR50 TV. It’s great to know the large screen size enhances your viewing experience so you can fully immerse yourself in every detail. Your kind words inspire us to continue delivering exceptional products that bring joy to your home. Thank you for sharing your feedback!

      Best regards,
      -Fred Sony_US

Sponsored