Customer Ratings & Reviews
- Model:
- K98XR50
- SKU:
- 6625581
Rating by feature
- Picture Quality
Rating 4.8 out of 5 stars
- Sound Quality
Rating 4.5 out of 5 stars
- Brightness
Rating 4.7 out of 5 stars
Customers are saying
Customers recognize the 98" Class BRAVIA 5 Mini LED 4K UHD Smart Google TV (2025) for its exceptional picture quality. Many reviewers highlight the TV's great picture quality. Additionally, some customers appreciate the large screen size of this TV.
This summary was generated by AI based on customer reviews.
- Pros mentioned:Picture quality
Sony Television
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Love it! Clear and crisp picture! I highly recommend!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi NancyQ,
We could not be more pleased to hear how much you are loving your new BRAVIA 5. Our engineers work tirelessly to ensure that every frame delivers that signature clear and crisp picture quality, and it is wonderful to see that dedication translated into a viewing experience you are proud to recommend to others. Thank you for trusting Sony to bring your favorite content to life.
Regards,
Dominick
- Pros mentioned:Picture quality
Sony 98' Bravia
||Posted . Owned for less than 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.We absolutely love this tv! So much that we purchased a second one for pur theater room after the backlight in our 85 inch Sony that we had for about 15 years went out!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi CandyC,
It's absolutely fantastic to hear such a wonderful story.
We feel honored to hear your previous Sony TV lasted for about 15 years, and it's the highest compliment we can receive that you chose to purchase not one, but two new BRAVIA 5 TVs for your home! We're so glad to know you're loving them and that we could continue to be a part of your entertainment experience.
Thanks for continuing to choose Sony!
Sincerely,
Jenn | Sony Social Media.
- Pros mentioned:Picture quality
Mr Bajric
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent tv Picture Sounds Big Screen Everything about this TV is perfect
I would recommend this to a friendBrand response from SonyListens
Posted .Hi SamirB,
We are thrilled to hear that you are enjoying your new 98" BRAVIA 5! It is wonderful to know that the picture quality, sound, and immersive scale of the screen have met your expectations for a perfect viewing experience. Thanks for choosing Sony.
Best regards, Eliab
- Pros mentioned:Picture quality
Very nice 98 TV
||Posted . Owned for less than 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Very large and very good picture. Took a minute to get used to, but picture very realistic.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello JamesB!
Thanks for your feedback! We are really happy to hear that you’re enjoying the large and realistic picture on the K-98XR50.
We're genuinely thankful you decided on Sony!
Best regards,
Estefany
- Pros mentioned:Picture quality
Large screen TV
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The Geek squad delivered and installed it. I have never had a TV larger than 55". This is great and perfectly fits my space.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi RobertH, thank you for your feedback! We are thrilled to hear that your new K-98XR50 is a great fit for your space.
The BRAVIA 5 offers stunning picture quality with vibrant colors and sharp details, plus smart features like easy streaming and voice control to enhance your viewing experience.
Thank you for becoming a Sony customer!
Best regards,
Estefany
- Pros mentioned:Picture quality
Does Size Matter? For this TV… yes!
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Feels like we have our own mini movie theater at home! Amazing quality. We wanted to splurge on a nice TV and felt this was the way to go!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi GCKK,
That is absolutely wonderful to hear! Thank you for choosing the Sony BRAVIA 5 and for sharing this incredible 5-star review.
Making you feel like you have your very own mini movie theater at home is exactly what we designed this TV to do. We poured our best picture technology into that magnificent 98-inch screen to deliver truly immersive, amazing quality.
Enjoy every cinematic moment—from the deepest blacks to the brightest highlights—and thank you again for being a valued Sony customer!
Best regards,
Dominick
- Pros mentioned:Picture quality
Sony 98”
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.TV is fantastic. It fills our movie wall so well and the picture is very clear. Happy we bought this one.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi WBat,
Thank you for choosing Sony!
It's most rewarding to hear that your K98XR50 TV fills your movie wall so well and that the picture is very clear. Your enthusiasm for the product is truly appreciated, and we’re delighted to know it enhances your viewing experience.
Best regards,
-Fred
- Pros mentioned:Picture quality
Bravia 5
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.IIn my opinion bravia 5 98 is better than bravia 9 85 inch. Yes the bravia 9 is a little bit bright but the picture quality is the same to be honest.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello Abel1623,
Thank you for choosing Sony!
We couldn't be happier to hear that you are enjoying the K98XR50 TV! It's truly wonderful to know that you find it superior to the Bravia 9, especially in terms of picture quality. Your feedback is invaluable, and we appreciate you taking the time to share your thoughts. Thank you for your support!
Best regards,
-Fred
- Pros mentioned:Picture quality
sony 98 in tv
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.picture quality is very good and I really like the large screen.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi EllitaF,
Thank you for your 5-star review of the Sony BRAVIA 5! It is truly wonderful to know that you are enjoying the very good picture quality and are pleased with the large screen size.
Thank you for choosing Sony. We hope you enjoy many hours of viewing!
Regards,
Dominick
Size matters
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Love this tv. I went from oled to mini led and the dark levels on this tv are very close to the oled.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JavierH,
It is fantastic to know that you Love this TV! We are especially pleased to hear that the dark levels on the Sony BRAVIA 5 Mini LED are performing so close to your previous OLED. Thank you for sharing your 5-star feedback and for choosing Sony!
Regards,
Dominick
- Pros mentioned:Picture quality
Great picture
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Picture quality is great. I would add a soundbar for the sound
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Gman!
Thanks so much for sharing your feedback on the K-98XR50 TV. It brings us great joy to hear that the picture quality is hitting the mark for you.
Adding a dedicated Sony soundbar can really elevate your viewing experience, especially with features like Acoustic Center Sync to combine the TV's audio with the soundbar for a richer soundstage, plus support for immersive audio formats like Dolby Atmos.
We appreciate your business and thank you for choosing a Sony TV!
Best regards,
Estefany
- Pros mentioned:Picture quality
98inch tv is great
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The installation was smooth and Fast. The tv is great!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi ZuyiW,
It is great to hear that you are enjoying the viewing experience on your massive 98-inch Sony BRAVIA 5 TV! That size truly delivers an unforgettable, cinematic experience right in your home.
We appreciate your support and thank you for choosing Sony!
Regards,
Dominick
- Pros mentioned:Picture quality
98” Bravia 5 tv
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This is the tv of a lifetime great features such as sound color and price
I would recommend this to a friendBrand response from SonyListens
Posted .Hi TomD,
That is an outstanding endorsement! We are absolutely thrilled to hear that your massive 98" BRAVIA 5 Mini LED is the "TV of a lifetime" for you. It's wonderful that you are enjoying the great features, including the superb color and sound, all at a price point you appreciate for such a huge, premium display. Enjoy the immersive experience!
Thanks for choosing Sony.
Best regards, Eliab
- Pros mentioned:Picture quality
SONY 1
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.BEAUTIFUL TV!!!! GREAT PICTURE QUALITY!! MY HUSBAND LOVES IT
I would recommend this to a friendBrand response from SonyListens
Posted .Hello AndreaF,
Thank you for choosing Sony!
We couldn't be happier to hear that you and your husband are enjoying the K98XR50 TV. It’s wonderful to know the picture quality is making a great impression. Your kind words inspire us to keep delivering products that bring joy to your home. Thank you for sharing your experience!
Best regards,
-Fred
- Pros mentioned:Picture quality
My best TV
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent tv. Extremely happy with my purchase. Colors are bright and it’s excellent for gaming. Also the install went great. They guys who came did an amazing job and they were very helpful with all info on the TV.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Angel, that's fantastic to hear! We feel privileged to hear you're so happy with your new Sony - 98" Class BRAVIA 5. It's wonderful to know that the vibrant colors and excellent gaming performance are standing out for you, we put a lot of effort into combining features that everyone will enjoy. Thank you so much for choosing Sony! Best regards, -Dominick
- Pros mentioned:Picture quality
Love it!
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.beautiful picture! It is huge, so you don't miss anything!
I would recommend this to a friendBrand response from SonyListens
Posted .Hello SarahE,
Thank you for choosing Sony!
We couldn’t be happier to hear that you’re enjoying the beautiful picture of your K98XR50 TV. It’s great to know the large screen size enhances your viewing experience so you can fully immerse yourself in every detail. Your kind words inspire us to continue delivering exceptional products that bring joy to your home. Thank you for sharing your feedback!
Best regards,
-Fred
- Pros mentioned:Picture quality
Glad I got the Sony
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent picture. Really enjoy the 98" screen size. Install was excellent as well.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Norm,
We're thrilled to hear you're enjoying the excellent picture and the immersive experience of the 98" screen! We also appreciate you sharing your positive feedback about the installation.
Thanks for choosing Sony. Best regards, Eliab
Great for bright rooms!
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I was a little worried about the blacks since this was replacing a smaller OLED but I wanted the extra size. It actually turned out better than expected. The room it was placed in is bright, so it actually honestly looked better during the daytime then the OLED. Built in OS is snappy and does exactly what I need it to. The geek squad team (there was 3 of them!) that came out for free to wall mount it was very professional and had it all done and cleaned up in less than 30 mins.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi ChrisW,
Thank you so much for the 5-star review! We're very glad to hear that the BRAVIA 5's picture quality is performing so well for you, especially in a bright room. It's great to know you're pleased with the black levels, and that you're finding the built-in OS to be so snappy and responsive. We're happy everything went smoothly with the installation process.
Thank you for choosing Sony!
Best regards,
Dominick
- Pros mentioned:Picture quality
Sony 98"
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Love it! Best Theater experience, yet! Can't wait to play PS5 On it
I would recommend this to a friendBrand response from SonyListens
Posted .Hello Mejia,
Thank you for choosing Sony!
We couldn't be happier to hear that you love your K98XR50 TV and are enjoying the best theater experience so far. The excitement of playing PS5 on it sounds fantastic, and we hope it brings you many hours of immersive entertainment. Thank you for sharing your enthusiasm!
Best regards,
-Fred
- Pros mentioned:Picture quality
Great tv
||Posted . Owned for 2 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent picture, vivid colors and exceptional deep dark blacks. Awesome tv
I would recommend this to a friendBrand response from SonyListens
Posted .Hello DavidB,
Thank you for your fantastic review! We are so glad to hear you are loving the excellent picture, vivid colors, and deep dark blacks on your new Sony BRAVIA 5 TV.
The XR Backlight Master Drive is what powers those exceptional deep blacks and incredible contrast you're seeing. This technology precisely controls thousands of tiny, high-density Mini LEDs to create a stunning picture with amazing brightness and detail, while the XR Triluminos Pro display ensures those colors are vivid and lifelike.
Thanks for choosing Sony, and have a beautiful day!
DiegoV
