Customer Ratings & Reviews

For anyone looking at getting a gear camera for a great price. look no further. The video and photo capabilities of this camera make it a steal at this price. Plus you get the flip out screen!!! First off, the photography capabilities of this camera are amazing. The sensor is fantastic plus you have the ability to use picture profiles. Which put this camera above the competitors in my opinion. I actually went with this camera after owning the a6100 and the photography experience with this camera has been more enjoyable. The color science is better. There is a mechanical shutter. The continuous air focus is slightly better. When it comes to video you can’t beat this budget camera. Again the color science is amazing. The autofocus is amazing. The small footprint of the camera makes this easy to carry anywhere. I carry in a sling that is the same size of a fanny pack. The microphone is really good, no real need for an external mic. The one negative is the rolling shutter which can be bad when filming fast moving subjects. I have had no troubles with this using a gimbal. I gave four stars because it does use the smaller Sony battery which doesn’t last as long. The rolling shutter is a con compared to other cameras. There is no 4k 120. For the price in today’s economy you can’t beat this camera. I included some sample photos, as well as how I pack it. (The photos are compressed, the original file was too big)

I recently picked up the Sony ZV-E10 and immediately felt like my content leveled up without me having to level up my skills. The image quality is ridiculously good for the price... sharp, vibrant, and forgiving enough to make me look like I know what I’m doing. Autofocus is fast and locked in, especially with face and eye tracking, so I can move around, talk with my hands, and not end up blurry like a cheapo webcam. The flip-out screen is perfect for vlogging and solo shooting, and the camera is light enough that I don’t dread carrying it around. I even added a small rig and a few accessories. Still fairly compact. What really sold me is how easy and fun this camera is to use. I didn’t need to watch 100 YouTube tutorials just to hit record, which feels like a small miracle for a Sony. The audio quality is surprisingly decent for everyday shooting, but a small cold shoe accessory helps. And while the battery life is okay, grabbing a spare is smart if you plan to film longer sessions. I grabbed an extra 2. The menus are still very “Sony being Sony,” but once you get past that, this camera absolutely delivers. Overall, the ZV-E10 punches way above its weight and makes creating content feel less like work and more like “yeah, I should probably film this.” Highly recommend.

It's ready to point and record right out of the box. I got it along with the elgato cam link 4k and a micro HDMI cable so I can record straight to OBS in HD. I was using a GoPro Hero 9 prior to this, and the image quality of the ZV E10 is far superior. The smart setting automatically adjusts ISO and other settings so you don't have to worry about being a pro to get great shots. But you can also adjust the settings manually if you prefer. It takes stellar quality videos, but also great photos as well. I'm primarily using it for video, but I might try my hand at snapping a few shots. It's also super lightweight and portable, but feels sturdy, like it's not going to break.

This camera is genuinely one of the best cameras I have had. I bought it because I have a passion for car photography but never been brave enough to commit to a camera. This camera is so easy to operate. Its automatic features make it so easy to capture clear and sharp views. It is so beginner friendly. Have I mentioned the amazing video quality????? Crazy quality, I have never seen something so clear and sharp before. I cannot wait to get better at it. Here are some shots of my car the first time I used the camera. Shot in raw mode and Manual mode.

I think it's a nice size, decent quality, and easy enough to start learning after a few tutorials.

ZV-E10 Mark 1 is still a great choice in 2025-26. I bought it to film my son’s soccer games and I am really happy with the results. I added a SmallRig cage and a monopod with a fluid head. The whole setup is very portable and lightweight. The video quality is wonderful. I shoot 1080p60 and it looks great. Next I need to get a microphone and couple lenses

I honestly think its worth it. Ive taken many pictures on it and it blows me away by how amazing the quality is and how easy it is to use it.

You need this camera. It is a mirrorless camera so the quality is unmatched. Perfect for vlogging. The only downside is there is no flash but any external flash works just as good!

Small portable digital camera I bring everywhere with me. Battery life is awesome, I barely charge it. Pictures come out great. I just wish it came with an SD card.

The Sony αZV-E10 (Model: ZVE10K/B) is custom tailored for vlogging and content creation. It is the perfect balance of price, performance, features and functionality for content creation, and it does everything that I need very well. The αZV-E10 is not a new model. It was introduced in 2021. The current αZV-E10 firmware, version 2.02 was already installed. The 2021 kit lens, the Sony SELP1650, 16-50mm lens with OSS (Optical Steady Shot) stabilization, has been replaced with the newer SELP16502 lens with OSS II - improved stabilization, which was released in 2024 concomitant with the introduction of the αZV-E10 II camera. The αZV-E10 offers a stellar array of features and functionality and specifications. This mirrorless, interchangeable lens, APS-C sensor camera is terrific. It is a robust and flexible camera with outstanding hardware and the availability of numerous, excellent E-Mount lenses. The αZV-E10 is compact in size and light in weight, making it easy and convenient to carry and use. The small form-factor and light weight are perfect whether being carried on the street or mounted on a tripod or a compact prompter in a home studio. I have been using it extensively with the Sony GP-VPT3 Shooting Grip/Tripod with Remote Commander. The balance with the kit lens or small prime or zoom lenses is very good both handheld and tripod mounted. The αZV-E10 sensor is a 24.2 megapixel, APS-C, Exmor CMOS sensor measuring 23.5 x 15.6 mm. The αZV-E10 has powerful and outstanding Auto-Focus and Auto-Exposure functionality and offers exposure control with more than a dozen exposure modes, five focus modes, thirteen picture effect modes and seven creative style modes. The αZV-E10 has an incredible array of digital imaging capabilities. The Auto-Focus system is fantastic. With 425 auto-focus points, real-time eye AF (human and animal) and real-time tracking that performs exceptionally, it truly exceeds most other cameras. Exposure control with the 1200 zone evaluative metering system which operates in center-weighted, spot metering and full-screen modes is absolutely outstanding. The αZV-E10 has Sony’s Bionz X image processor which produces excellent images with accurate color rendition, including skin tones. The αZV-E10 image formats range through 14 bit (compressed) RAW providing for excellent post-production editing capability. The αZV-E10 shoots video at resolutions of up to 4k 30 fps (4:2:0 8-bit) (oversampled from 6k) and 1080p 120 fps, and offers a wide range of frame rates (allowing for a variety of slow or fast motion shooting), image sizes and compression schemes. Video functions also include multiple cinema profiles including HLG (Hybrid Log-Gamma) and S-Log3/2. The αZV-E10 includes a dedicated Still/Movie/S&Q button to shoot 4x slow motion, or 60x quick motion video. The αZV-E10 also features a dedicated top panel button to control background blurring which toggles between a clearly focused background, and a defocused, blurred background (bokeh effect). A convenient “Product Showcase” feature is very useful for product reviews. The feature instantly shifts focus from the vloggers face to whatever object (product) is extended directly in front of the camera for close-up. Audio quality from the three capsule directional microphone on the top housing is excellent. Sony includes a “dead cat” (synthetic fur) wind screen which is helpful when shooting outdoors. The Multi-Interface Hot Shoe supports digital audio with compatible external microphones or flash units. There is a 3.5mm input jack for an external microphone, and another 3.5mm output jack for headphones to monitor audio recording. Monitoring is essential to avoid recording videos and subsequently discovering that the audio was terrible. The microphone jack is behind a plastic door which appears delicate and fragile. The αZV-E10 is equipped with an articulating 3” TFT, LCD touchscreen which rotates from the left of the camera body. The αZV-E10 also supports shooting video in vertical orientation. In addition to the red tally light on the camera body, the touchscreen illuminates a highly visible red border when recording, which is perfect for vlogging. The αZV-E10 lacks an electronic viewfinder (EVF) and is not a hybrid camera. Although a viewfinder may not be considered a necessity for vlogging, it is extremely important for still photography and is often very useful in videography. Even at the maximum screen brightness setting or “Sunny Weather” setting, it can be hard to see the screen in bright sun. Visibility of the small on-screen icons and navigating menus/settings can be a significant challenge, as can setting up scene framing/zoom on a completely washed-out screen. As regards still photography, the αZV-E10 would be an excellent, powerful and flexible still camera, but for the lack of an EVF. Unsurprisingly, there is rolling shutter effect, particularly during fast pans in 4k, which is common with CMOS sensor cameras. Touchscreen functionality is limited and is not available for the multilayer menus, but navigating the extensive menus with the control wheel and buttons quickly becomes a familiar, albeit sometimes cumbersome process. Full touchscreen functionality would be a significant improvement. A strap is included, but a rear lens cap for the kit lens and a body cap are regrettably not furnished. The memory card specifications for on-board storage is SDXC UHS-I or II, V30, U3, C10. No SD card is included. The αZV-E10 has 2.4Ghz Wi-Fi 802.11 b/g/n and Bluetooth 4.1 for file transfer, remote camera control and integration with the Sony GP-VPT3B Shooting Grip/Tripod with Wireless Remote Commander, which is a versatile and useful accessory that I use extensively for both handheld shooting and for tabletop tripod functionality. The controls and software are very robust, with many options and settings which afford complete creative control. The online documentation and help files are excellent and comprehensive. The PDF “Help Guide” is a whopping 588 pages. The αZV-E10 is compatible with all Sony E-Mount lenses, and there are many available to choose from. The kit lens is the SELP16502, 16-50mm (35mm equivalent focal length 24-75mm), f/3.5 – 5.6, power zoom lens with Optical Steady-Shot (OSS II) image stabilization. Zoom can also be controlled with either the lever on the lens or with the dedicated zoom lever on the shutter button. Zoom speed is programmable (range 1-8). The camera also has digital zoom. The new version of the 16-50mm kit lens shares some similarities with the former SELP1650 lens but also has significant differences. Both lenses have 9 elements in 8 groups in a compact, pancake body. The barrel of the old lens is metal while the new lens has an all-plastic body. The mounting flange on the camera body is metal, as is the bayonet on the old kit lens and my other E-Mount lenses. My concern is that the plastic bayonet on the new lens will become worn/damaged after being repeatedly mounted and removed from the metal flange on the camera. The lens produces good quality images, but they get soft in the corners at some focal lengths and aperture settings. Of course, it is a slow, variable aperture lens so low light performance can be less than stellar and impressive bokeh can be elusive. The mechanical zoom noise is quieter than on the old model kit lens and is therefore less likely to get recorded in the audio. The αZV-E10 lacks In-Body-Image-Stabilization (IBIS). Mitigating video shake during handheld shooting is solely a function of the lens OSS II. I did a side-by-side comparison of the old kit lens and the new kit lens and found that the image stabilization of the new OSS II lens was possibly a little better. I generally still need to run the video through Catalyst Browse for video stabilization. The αZV-E10 is supplied with one NP-FW50 battery pack, which utilizes in-camera charging. An external battery charger and additional battery packs are available . The recharge time is approximately a couple of hours, but battery life is good. I still keep one or two charged, spare batteries on hand when shooting. The αZV-E10 can run hot during lengthy video recording sessions, particularly at higher resolutions and frame rates. The internal thermal protection sensor will shut down the camera when appropriate. Sony Alpha cameras have proven themselves to be excellent, well-respected cameras. The Sony αZV-E10 meets that standard of excellence! The feature set and exposure controls are so extensive and robust that videography is very well supported. In automated modes, the αZV-E10 produces excellent videos of very high quality, with simplified, automated ease of use. The αZV-E10 will also shoot stills at 11 fps, bracket exposures and shoot with a 1/4000 sec. shutter speed. Low light shooting is good, especially considering the slow kit lens. The ISO standard/normal range is 32,000 and an expanded ISO range of 51,200 is available. Video capabilities are beyond extensive, including Cinema Picture Modes. The customized vlogging controls, features and functionality tailor this camera for optimized vlogging. It performs very well whether doing a talking-head video or walking about on the street. The camera hardware seems to be high-quality. The lens mount is metal, and lens lockup is solid. It is too soon to know how well the plastic bayonet on the new kit lens will stand up to repeated mounting/dismounting. The αZV-E10 body is plastic and is not dust and weather sealed. The body is sleek and handles well. The Sony αZV-E10 is really an excellent camera! It is extremely capable and produces excellent videos and photographs. I genuinely enjoy using the αZV-E10. The size, weight, outstanding features and capabilities of the αZV-E10 really make it an excellent camera for content creation. Of course, I recommend this impressive camera very highly!

Love this camera it really takes your videos to that next level. I’m excited to keep using this to build my channel!

So far, I’m loving it! It’s just as incredible as it appears.

Love how it captures life but could focus alittle better

This is an excellent camera, I purchased the cheapest used version of this camera for almost 300 dollars off, and I couldn’t tell a difference between them. I’m very happy with my purchase I really think Best Buy is the best place to buy any type of tech items.

Absolutely love this camera! It’s easy to use very beginner friendly. I absolutely love how the videos come out the photos. I’m still playing around with not the best photo taking camera, but the video quality is absolutely superb.

I’m so happy that I had made the best choice with Best Buy to buy from them. This camera is absolutely cinema is good for streaming or YouTube or any content that you have in mind to do this is the camera you need from Best Buy

Super recomHighly recommended for creating quality content; the best value for money. I bought the same one a year ago and it has never disappointed me.

I really liked this camera. I think its the best on this price range

First released in 2021, this camera is now bundled with an updated kit lens (OSS II) and still proves to be one of the very best affordable interchangeable lens cameras on the market. It’s very compact and lightweight, yet has the same photo quality as the other Sony alpha cameras available today. You’ll miss out on an electronic view finder and flash, but take great photos and videos for much less. __ A Video-First Camera ___ Despite it’s familiar looks, it’s important to understand that is camera is designed for vlogging and video recording, first and foremost. There is no electronic viewfinder here, nor a flash, or the commonplace photo-mode selector dial. Instead, a 3-mic array and a big record button are front and center. Switching between photo, video and S&Q with a single button. The body is made of a nice polycarbonate plastic in place of the magnesium bodies in other models while the screen is slightly lesser quality, and battery life is slightly reduced. But even with those differences, it has a lot more in common with it’s much more expensive cousins. 24.2 megapixels is great for capturing both 4k video and still photography - with this model managing to achieve a lower price point, as well as being supremely compact and light body as a result of some of those differences. In short, you get great recording quality without spending hundreds more. If you’re new to vlogging, or even travel photography, this is the camera to get. __ Video & Sound Quality __ I’m not sure if it’s the new OSS II kit lens included or not, but I’ve found this camera to record great footage without the wobble that some reviews complained about a few years ago. Active stabilization uses both the optical stabilization in the lens + digital stabilization in the sensor (causing a crop) but it’s very smooth. No in-body stabilization here. When this is turned off, footage appears much less stable, but I haven’t had any issues with distortion. Despite the crop, I find active stabilization (on by default) to be the way to go. Using a grip, like Sony’s wireless shooting grip, can help increase the distance between you and the camera to compensate for this - and even then, it’s only really an issue if you’re walking/moving while recording. Stationary recordings look fantastic, with improved audio recording thanks to the mic array that’s unique to the ZV models. Just be sure to use the included windscreen (fuzzball) when moving quickly or in any kind of windy environment. This model also supports external mics that can be plugged in on a special side port. __ Other Unique Features & Photography __ The screen, while less fancy than higher end models, still shows your active view with good pixel density. Unlike those other models, it also rotates and flips outward, allowing you to see your screen while pointing the camera at yourself. The screen is placed to the side, so looking straight into the camera takes some practice, but it’s effective and ideal for ensuring that you’re centering yourself in the shot. When it comes to just taking photos, this camera still has most of what you’d want. A dedicated shutter button is still present on the grip, along with a handy zoom toggle. Without a viewfinder, you’ll have to rely on the screen for all of your shots. I had wondered if I’d be able to adapt, but it was actually very easy. So many of the photos we’re used to taking these days are on phones anyway (without a viewfinder) and losing it saves on weight and cost. At worst, the screen may be hard to see in bright, outdoor environments at times. As for the loss of a flash… I’ve never missed it. Flash photography is rarely any good. In the rare case I do need one, I’d grab for my phone instead. Being small and lightweight also makes this camera easier to grab for and take along on trips. And in the end, it still has nearly identical photo quality as much more expensive models, so your shots can be just as good. __ Summary __ Even with pricier models, it’s hard to go wrong with the ZV-E10, even in 2025-26. It’s a great combination of quality with only a few caveats that, given the price, are more than justified. While it’s primarily designed for video, it can also make a great travel camera thanks to its small size and image quality. And if you’re looking for your first vlogging camera, this is a no brainer, giving you a whole ecosystem of lenses to experiment with for different shots.

I’ve been using this Alpha ZV-E10 kit for a while now, and honestly, it’s been such a great investment. If you're looking for a vlogging camera that won’t break the bank but still delivers amazing quality, this is it. What I love most is how lightweight and portable it is. I can toss it over my shoulder with the included strap and head out without feeling weighed down. It’s super convenient. The battery does drain faster when I’m filming compared to taking photos, but swapping it out for a spare is quick and easy, so it hasn’t been a big issue. The lens it comes with, the E PZ 16–50 mm F3.5–5.6 OSS II is perfect for my needs and the autozoom is fantastic. It handles both video and photos beautifully, and I haven’t felt the need to upgrade yet. That said, being able to switch lenses is a huge plus if you want to expand your setup later. Audio quality from the built-in mic is surprisingly good. My recordings sound clear and balanced, which is something I didn’t expect from an onboard mic. And the flip-out screen? Total game-changer. It makes filming myself so much easier and more enjoyable. I’ll admit, when I first got the camera, the number of settings felt a little overwhelming. But after watching a few walkthroughs online, I got the hang of it. There’s no built-in flash, but I’ve still managed to get great shots in low light. Outdoor photos, in particular, look stunning, way better than anything I’ve captured on my phone. One feature I keep coming back to is Intelligent Auto mode. It adjusts everything for you, which is perfect when I just want to point and shoot without fiddling with settings. The 4K video is crisp, and the 120fps option makes everything look buttery smooth. And transferring files? Super easy. The Imaging Edge Mobile app lets me send photos and videos straight to my phone wirelessly, which saves me so much time. All in all, this camera has made content creation feel effortless and fun. Whether you're just starting out or looking to upgrade, I’d definitely recommend it.