Winter SaleEnds 1/19. Limited quantities. No rainchecks.Shop now

Main Content

Sony - Alpha ZVE10: APS-C Content Creators’ Camera - Black

Model: ZVE10KB
SKU: 6643927
$899.99
or
$75.00/mo.
suggested payments with12-Month Financing
Show me how
Finance OptionsView your offers
Special OffersOn related products
Accidental Geek Squad Protection
Availability
Fulfillment Options
Pickup at
Sold by Best Buy

More Buying Options

Specifications
  • Image Sensor Size
    APS-C (23.6 x 15.7 mm)
    Effective Pixels
    26 megapixels
    Standardized Video Resolution
    4K (2160p)
  • Key Specs
    • Image Sensor Size: APS-C (23.6 x 15.7 mm)
    • Effective Pixels: 26 megapixels (The actual number of pixels which make up the viewable image.)
    • Standardized Video Resolution: 4K (2160p) (An approximated measurement of the product’s video resolution. This may not be the exact resolution of the product, which may be slightly more or less when using a pixel-by-pixel measurement.)
  • General
    • Brand: Sony
    • Model Number: ZVE10KB
    • Product Name: Alpha ZVE10: APS-C Content Creators’ Camera
    • Color: Black
    • Camera Model Family: Sony Alpha ZV-E10
    • Digital Camera Type: Mirrorless Camera with Lens
  • Imaging
    • Image Sensor Type: BSI CMOS (CCD and CMOS are the two main technologies used in image sensors. CCD, the older of the two types, turns analog light signals into digital pixels. This conversion happens without distortion, resulting in high-quality images. Newer CMOS sensors use transistors at each pixel to move electrical charges. CMOS sensors are typically less expensive, but also require more light to create distortion-free images.)
    • Image Sensor Size: APS-C (23.6 x 15.7 mm)
    • Total Pixels: 26 megapixels (Generally, the more pixels, the higher the image resolution and the finer the detail that can be seen.)
    • Image Resolution (Display): 26 (Refers to the number of pixels, both horizontally and vertically, used to either capture an image or display it. The higher the resolution the finer the image details.)
    • Zoom Capability: false (This function allows for magnification of the subject.)
    • Digital Zoom: 4x (A digital zoom is accomplished electronically, with no adjustment of the camera's optics, and no optical resolution gained in the process. The existing data is not enhanced or added to, merely displayed at a lower resolution, thereby giving an illusion of an enlarged image.)
    • In-Camera Image Stabilization: true (This feature helps reduce image blurring from camera motion. In-camera stabilization means the image sensor itself moves to counteract detected motion.)
    • Low Light/High Sensitivity: true (High sensitivity digital imaging devices are designed to work in low light conditions to produce a high dynamic range image.)
    • Image File Format(s): JPEG, RAW, HEIF, MPEG-4 (Standardized software format(s) of storing digital images. The type of format chosen for capturing and compressing the image can determine quality, level of detail, and storage space required.)
  • Focus
    • Autofocus: true (Allows the camera to automatically focus through the lens, rather than by adjusting the lens manually.)
    • Eye Autofocus (Eye AF): true (Automatically seeks out and focuses on the subject's eye and holds it as the camera and subject move and as the photographer shoots at high frame rates.)
    • Number of Autofocus Points (Up To): 759
  • Exposure Control
    • Shutter Speeds: 1/8000 (The length of time the shutter remains open when the shutter release is activated, expressed in fractions of seconds. The longer the shutter is open, the more light that is able to be captured by the camera sensor.)
    • Minimum Aperture: f/5.6 (The smallest opening of a lens, typically expressed in f-numbers. The larger the number, the smaller the aperture and the less light that can enter the lens. A smaller aperture creates a larger depth of field, which keeps both foreground and background in focus.)
    • Maximum Aperture: f/3.5 (The limit to how wide a lens can be open, typically expressed in f-numbers. The smaller the number, the larger the aperture and the more light that can enter the lens. A larger aperture creates a shallower depth of field, helpful for keeping subjects in focus and blurring background details.)
    • Brightness Control: true (Allows the camera to adjust the brightness of a captured image for optimal exposure.)
    • Burst Mode: true (Also referred to as continuous shooting. This feature captures multiple shots in rapid succession.)
    • Burst Rate: 11 frames per second
    • Self Timer: true
    • Self-Timer Delay: 2 seconds, 5 seconds, 10 seconds
    • White Balance Modes: 15 (Settings that calibrates how the color white is rendered in an image/video, reducing the appearance of unnatural contrasts caused by various light sources.)
    • Effective Pixels: 26 megapixels (The actual number of pixels which make up the viewable image.)
  • Lens
    • Lens Type: Standard Zoom, Wide Angle zoom
    • Minimum Focal Length: 16 millimeters (The minimum distance between the lens and the image sensor that allows the subject to be in focus. The shorter the focal length, the greater the area of scene captured.)
    • Maximum Focal Length: 50 millimeters (The maximum distance between the lens and the image sensor that allows the subject to be in focus. The greater the focal length, the smaller the area of scene captured.)
    • Lens Series: Sony PZ (The product group that the lens belongs to, based on similar shared features.)
    • Lens Model Number: SELP16502
  • Flash
    • Integrated Flash: true
  • Video
    • Standardized Video Resolution: 4K (2160p) (An approximated measurement of the product’s video resolution. This may not be the exact resolution of the product, which may be slightly more or less when using a pixel-by-pixel measurement.)
  • Compatibility
    • Memory Card Compatibility: Secure Digital Extended Capacity (SDXC), Secure Digital High Capacity (SDHC) (The type of memory card(s) recommended for use with the product.)
  • Features
    • Integrated GPS: No
  • Connectivity
    • Wireless Connectivity: NFC (The manner in which a device sends data to another device over a short distance without the use of wires or cables.)
    • PictBridge Enabled: false (PictBridge allows digital cameras, camcorders and other image capture devices to connect and print directly to photo printers and other output devices without using a computer.)
  • Power
    • Rechargeable Battery: true
  • Included
    • Number of Lenses Included: 1
  • Dimensions
    • Product Height: 2.94 inches (The out of box height of the item. Height is measured as the vertical distance from the bottom of the item to the top as it would be primarily used or placed.)
    • Product Width: 2.58 inches (The out of box width of the item. Width is measured as the horizontal distance from one side of the item to the other as it would be primarily used or placed.)
    • Product Depth: 4.55 inches (The out of box depth of the item. Depth is measured as the distance from the front of the item to the back as it would be primarily used or placed.)
    • Product Weight: 1 pounds (The out of box weight of the item.)
  • Warranty
    • Warranty - Parts: 1 YEAR
    • Warranty - Labor: 1 year
  • Other
    • UPC: 027242932517

The ZV-E10 with new kit lens, E PZ 16–50 mm F3.5–5.6 OSS II – Compact APS-C standard power zoom lens with Optical SteadyShot, AF during zooming, and versatile power zoom optimized for still and movie

  • A great everyday APS-C lens for stills and movies: This 16-50 mm (35mm full-frame equivalent: 24-75 mm) power zoom lens is perfect for day-to-day use, providing a standard zoom range and excellent features to support both photo and movie content creation.
  • Excellent optical performance: Four aspherical elements and one ED (Extra low Dispersion) element in an innovative optical design achieve high resolution throughout a 16-50 mm zoom range. Color bleeding is minimal, clarity is high, and smooth bokeh is available from the 7-blade circular aperture.
  • AF performance that brings out the best in advanced bodies: With an advanced linear motor and high-speed control, the E PZ 16-50 mm F3.5-5.6 0SS II makes it easier to focus on moving subjects with ease. Superior tracking performance supports the high-speed 120 fps2 continuous shooting capability of high-performance α9 Ill, as well as 4K 120p/FHD 240p high frame rate movie recording3. Focus is smooth, precise, and very quiet.
  • Advanced movie features: Smooth, quiet power zoom is ideal for movie shooting, and AF is available even while zooming. Built-in optical stabilization works with in-body stabilization1, including Active Mode, to minimize blur in movies. Focus breathing is controlled to minimize shifts in angle of view while focusing for smooth, stable footage. Body breathing compensation is supported2, and metadata allows compensation during editing.
  • Compact and lightweight for outstanding agility and mobility: The E PZ 16-SOmm F3.5-5.6 OSS II retracts to a total length of just 37.3 mm (1-1/4 inch) when camera power is turned off. In addition to its diminutive size and low weight of just 107 grams (3.8 oz.), it is a durable lens that can withstand the rigors of day-to-day shooting.
  • Flexible control in a compact lens: An integrated zoom and focus ring allows fast, accurate zooming or focusing depending on the needs of the moment. Power zoom can be controlled by a zoom lever that allows smooth, constant-speed zoom operation. The E PZ 16-5Omm F3.5-5.6 OSS II accepts 40.5 mm screw-on filters.
  • Advantages of Sony's lenses for video shooting: Learn the four unique advantages of using Sony's E-mount lens for video shooting. The combination of Sony's lenses and cameras will enhance your video creation experience.
  • Excellent close-up performance: Excellent close-up performance with a minimum focus distance at 0.25 m (0.82 ft) (wide) - 0.30 m (0.99 ft) (tele) and 0.215x maximum magnification, offers versatile close-up performance that lets you move in and focus on details.
  • A great everyday APS-C lens for stills and movies: This 16-50 mm (35mm full-frame equivalent: 24-75 mm) power zoom lens is perfect for day-to-day use, providing a standard zoom range and excellent features to support both photo and movie content creation.
  • Excellent optical performance: Four aspherical elements and one ED (Extra low Dispersion) element in an innovative optical design achieve high resolution throughout a 16-50 mm zoom range. Color bleeding is minimal, clarity is high, and smooth bokeh is available from the 7-blade circular aperture.
  • AF performance that brings out the best in advanced bodies: With an advanced linear motor and high-speed control, the E PZ 16-50 mm F3.5-5.6 0SS II makes it easier to focus on moving subjects with ease. Superior tracking performance supports the high-speed 120 fps2 continuous shooting capability of high-performance α9 Ill, as well as 4K 120p/FHD 240p high frame rate movie recording3. Focus is smooth, precise, and very quiet.
  • Advanced movie features: Smooth, quiet power zoom is ideal for movie shooting, and AF is available even while zooming. Built-in optical stabilization works with in-body stabilization1, including Active Mode, to minimize blur in movies. Focus breathing is controlled to minimize shifts in angle of view while focusing for smooth, stable footage. Body breathing compensation is supported2, and metadata allows compensation during editing.
  • Compact and lightweight for outstanding agility and mobility: The E PZ 16-SOmm F3.5-5.6 OSS II retracts to a total length of just 37.3 mm (1-1/4 inch) when camera power is turned off. In addition to its diminutive size and low weight of just 107 grams (3.8 oz.), it is a durable lens that can withstand the rigors of day-to-day shooting.
  • Flexible control in a compact lens: An integrated zoom and focus ring allows fast, accurate zooming or focusing depending on the needs of the moment. Power zoom can be controlled by a zoom lever that allows smooth, constant-speed zoom operation. The E PZ 16-5Omm F3.5-5.6 OSS II accepts 40.5 mm screw-on filters.
  • Advantages of Sony's lenses for video shooting: Learn the four unique advantages of using Sony's E-mount lens for video shooting. The combination of Sony's lenses and cameras will enhance your video creation experience.
  • Excellent close-up performance: Excellent close-up performance with a minimum focus distance at 0.25 m (0.82 ft) (wide) - 0.30 m (0.99 ft) (tele) and 0.215x maximum magnification, offers versatile close-up performance that lets you move in and focus on details.
Whats Included
  • ILCZVE10
  • NPFW50
  • ACUUD12
  • USB cable
  • Microphone Windscreen
  • Shoulder strap
  • SELP16502 lens
  • Lens front cap
  • ILCZVE10
  • NPFW50
  • ACUUD12
  • USB cable
  • Microphone Windscreen
  • Shoulder strap
  • SELP16502 lens
  • Lens front cap

Q: What is the open box warranty?

A: Hi Happy,  Sony commitment to customer satisfaction is our top priority.  We suggest you contact the dealer to get info about warranty of open box items. For any questions or concerns, you can reach us at 239-245-6360.  Regards,  Larry 1-13-2026 Sony Social Support

Q: Is this camera for vlogger or for pictures ? Like whats the main function fkr this camera ?

A: Hi Khush,  Sony commitment to customer satisfaction is our top priority.  The ZVE10 camera is marketed to cater content creators' needs. But this camera is also capable of taking good quality pictures. For any questions or concerns, you can reach us at 239-245-6360.  Regards,  Larry 12-30-2025   Sony Social Support

Q: Is it new? What's in the box?

A: Hi Chagas,  Sony commitment to customer satisfaction is our top priority.  This posting is for a brand new ZVE10 camera. For any questions or concerns, you can reach us at 239-245-6360. Regards, Larry 12-3-2025  Sony Social Support

Q: can I delete more than one photo at a time?

A: Hi, Sony commitment to customer satisfaction is our top priority. Yes, you can delete more than one picture at a time with the ZVE10 camera. For any questions or concerns, you can reach us at 239-245-6360.   Regards, Larry 11-18-2025 Sony Social Support

Sponsored

Compare similar products

Sony - Alpha ZVE10: APS-C Content Creators’ Camera - Black
Sony - Alpha ZVE10: APS-C Content Creators’ Camera - Black
4.9(43)

The ZV-E10 with new kit lens, E PZ 16–50 mm F3.5–5.6 OSS II – Compact APS-C standard power zoom lens with Optical SteadyShot, AF during zooming, and versatile power zoom optimized for still and movie

Sony - Alpha ZV-E10 II Mirrorless Content Creators’ Camera Kit with 16-50mm Lens - Black

Sony Alpha ZVE10 II - APS-C Interchangeable Lens Mirrorless Content Creators’ Camera with 26MP sensor, 4K/60p video, fast hybrid autofocus, vari-angle flip-out LCD with rotating UI for vertical video

Sony - Alpha 6100 APS-C Mirrorless Camera 4K Video Camera with E PZ 16-50mm Lens - Black

Take eye-catching photos with this Sony Alpha 6100 mirrorless digital camera with 16-50mm lens. The BIONZ X image processor coupled with the 24.2MP CMOS sensor ensures images of the highest quality. The 16-50mm lens offers a 24-75mm equivalent focal length range, making this Sony Alpha 6100 mirrorless digital camera ideal for portraits and even nighttime photography.

Sony - ZV-1F Vlog Camera for Content Creators and Vloggers - Black

Sony ZV-1F Vlog camera for Content Creators and Vloggers, large 1-inch sensor with wide angle 20mm1 lens and packed with easy-to-use features, specifically designed for vloggers and online video creators.

Pros for Sony - Alpha ZVE10: APS-C Content Creators’ Camera - Black
Microphone Quality, PortabilityThere were no pros for this productThere were no pros for this productThere were no pros for this product

Specs

Reviews

Customer Images

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.

  • Rated 5 out of 5 stars

    Great little camera

    ZV-E10 Mark 1 is still a great choice in 2025-26. I bought it to film my son’s soccer games and I am really happy with the results. I added a SmallRig cage and a monopod with a fluid head. The whole setup is very portable and lightweight. The video quality is wonderful. I shoot 1080p60 and it looks great. Next I need to get a microphone and couple lenses

    Posted by Murat

  • Rated 5 out of 5 stars

    It's Still Good in 2025!

    Wow, I was amazed at this camera in such a small package. Now, I see why this is always recommended for anyone who wants to jump into Content Creation. The biggest drawbacks with the Sony ZVE10 is the battery. The battery drains fast when shooting in 4k 24-30 FPS. You want to have spare batteries. Also, this is being advertised as a "V-Logging" camera. There is no IBIS, which makes things more tricky, if you're into that. Being able to switch out the APS Lens is one of the benefits I enjoyed. I've owned other Sony ZV cameras that didn't have this feature. I already ordered a new APS lens. So being able to jump into this at a decent price is the best feature in my experience. I know this doesn't have an EVF but it does take some decent photos. It has a 24.2MP APS-C Exmor CMOS Sensor which is still good! It doesn't have 10-bit which is fine for my liking. Also, having the shutter button and record button separate was another feature I enjoyed. I view this more as a video camera. It is also good at livestreaming, with a dummy battery. There are also some sweet cinematic rigs for the ZVE10. So, you get some clean 4k footage. I think what makes the Sony ZVE10 shine is finding the right lens that is capable to your liking. It's a good overall camera rather a beginner, professional, or enthusiast!

    Posted by Nice

  • Rated 5 out of 5 stars

    Amazing for Streaming! Great Color Balance!

    I’ve been wanting a camera that was good for vlogging and streaming to the computer, as the DSLR I’ve got doesn’t work well for it. I wanted something that had a display that could be seen from the front while also being on the lighter side, so if we’re bringing it along on a day out it’s not too much to carry. That’s when I saw the Sony Alpha ZVE10, which had all the features I wanted and was a Sony! Pros: - Compact. - 4K/60p and HD/120p. - Can stream without any extra software. - Sensitive Microphone. Cons: - Zoom motor is loud enough to be picked up by the Microphone. Out of the Box: In the box, Sony includes the Alpha ZVE10 APS-C Camera, E PZ 16–50 mm F3.5–5.6 OSS II Lens with cap, Snap-on Microphone Sock, Battery, USB-A to USB-C cable, USB-A Wall Charger, and Strap. There is no separate charger for the Battery, it is charged using the camera through the USB-C plug. This makes it an easier to charge on the go, as you have one less thing to bring with. Camera Software: One thing that is always constant, will be Sony camera’s menu layout. If you’ve ever used a Sony Camera before, you will be very familiar with the Alpha ZVE10’s menu layout. Sony makes it easy to navigate the settings by section them into: Shooting, Movie, Network, Playback, Setup, and Custom. The Custom Section allows you to create a favorites list of settings. There are A LOT of settings, I’m not going to go through all of them, but I do want to mention 2 of the features I found extremely helpful. USB Streaming is one of the reasons I wanted a Sony, as there’s no additional software or feature that needs to be enabled to use the Alpha ZVE10 as a webcam. Just plug a USB-C cable and go. It worked great! The color balance on the Alpha ZVE10 is very good out of the box, such that skin color doesn’t look unnatural or unhealthy. I played around with the Soft Skin Effect, which smooths out the skins imperfections making the skin look healthier and more “flawless”. There are a ton of post filters that can do this effect on apps or recording software, but a lot require fine tuning or just look over the top. Sony’s Soft Skin Effect looked almost natural; I found that the Mid worked the best but even on High it didn’t over correct making the skin look fake. Picture & Video: The Alpha ZVE10 has a 26MP sensor and can record in 4K up to 60 frames per second, with a slow-motion maximum of 120 frames per second when recording in 1080. This camera can do all of it with just the push of a button or turn of a dial. For my uses, I’ve left the Shoot Mode on Intelligent Auto, as it automatically adapts to the environment adjusting the camera settings to get the best picture. There are many different options that can be adjusted but unless you know exactly what you’re looking for, you can just keep it at Intelligent Auto and know you’ll get a great image every time you want to shoot. The quality is amazing, I was very impressed with the auto focus. You can set target areas to focus on, and the camera will adjust between them but even without a set target, when using the camera in USB Streaming it automatically focused on my face then switched to any object I put in front of the camera. This was very helpful, as I often show off something on the camera but usually must spend quite a bit of time getting the camera to focus in. The Alpha ZVE10 just focuses right in with AF on! As mentioned above, the color balance looks amazing. Skin looks flawless with the Soft Skin Effect on, which makes using the USB Streaming even better as you look way better with the Alpha ZVE10 compared to your average webcam! Audio: The Microphone is on the top of the camera and is very sensitive. I was surprised how well it picked up sounds, though as it is on top it picks up sound in almost every direction. Luckily, there is a snap-on microphone sock, that snaps into the flash port to provide some reduction in wind and other noise. It worked well outside, but in noisier environments the microphone does still pickup almost everything around it, an additional wireless mic or 2nd audio source might be needed when recording. Zoom: I found the zoom of the E PZ 16–50 mm F3.5–5.6 OSS II Lens covered all my shooting distances, for streaming and vlogging I preferred leaving the zoom on the lowest or no more than 20mm. The 50mm zoom is almost too much if you’re filming yourself from your hand with a grip. But it is better to have the option. The only complaint I have about the Lens is the volume of the lens motor! While using the camera I realized how loud it was, but then when rewatching the recording the motor is much louder! Which really made me kind of set the zoom then leave it, to avoid having to edit out the zoom sound. When USB Streaming, it wasn’t that big of a concern as I wasn’t using the built-in microphone. Using it: I like Sony’s because they’re usually just easy to work with. Turn it on, switch to the mode you want, and then go for it. It’s that easy. And the Alpha ZVE10 was no different. I was able to take it out of the box, charge it up, and then start shooting and recording right away. The flip LCD screen was great for vlogging and self-taping, being able to see yourself on the screen while recording made it easy to keep everything in frame and in focus, plus when paired with the GP-VPT3 Multi-Function Shooting Grip with the Remote Commander allows you to still control the camera while recording yourself. The camera is about 1lb, just over with the camera sock on, which makes it lightweight enough to hold and use for 1 full charge without getting tired. USB Streaming: As mentioned above, the USB Streaming was one of the main reasons I wanted to get a Sony camera, as it doesn’t require anything more than the Camera and a Cable. My only concern was how long the battery would last, as most USB-C ports on a computer don’t provide enough power to keep the camera going while recording. I found that I could easily get 4-5 hours of streaming, with the little power provided by the USB-C on my computer. If you have a USB-C port with Power Delivery, that could help keep the camera going longer. I’ll be looking into the continuous power supply for the camera next! I’ve been looking for a camera to replace the webcam on our streaming setup, and the Alpha ZVE10 blows all other webcams I’ve used out of the digital water! The better sensor makes the feed look so much clearer and crisp in the same lighting but paired with the color balancing and Soft Skin Effect, you cut out most of the extra work you need to do with a Webcam to balance the light, so you don’t look sickly white or orange. This is a huge step up from any old webcam. Having the LCD monitor able to flip out for viewing and monitoring the exposure has been a great plus. Just like for vlogging, being able to point the camera accurately at yourself, knowing you’re in view with the monitor is key to capturing good footage. Conclusion: If you’re considering a new camera for Vlogging or Streaming, the Sony Alpha ZVE10 is a great option! It can stream without any additional software, charges via USB-C, and has great color balance out of the box. Add in the GP-VPT3 Grip/Tripod and Remote, and you have a perfect bundle to head out or startup a crystal-clear stream! I’ll be getting a lot of use out of this camera for both out and about as well as streaming!

    Posted by BradfordBT

Sponsored

Similar products from outside of Best Buy

sponsored
product image

Sony - Alpha ZVE10: APS-C Content Creators’ Camera - Black

Rating 4.9 out of 5 stars with 43 reviews

$899.99

Finance Options

My Best Buy® Credit Card
Choose a benefit:
$75.00/mo.suggested payments with 12-Month Financing
Or
10% back in rewardson your first day of purchases when approved for the My Best Buy® Credit Card.
Buy Now, Pay Later
8 payments starting at $112.50
Lease to own
Apply today with no credit needed and enjoy flexible payment options.

Special Offers

Included with Purchase
2 free items with purchase