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The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.

• Rated 5 out of 5 stars

  It's Still Good in 2025!

  • Tech Insider Network Member

  Wow, I was amazed at this camera in such a small package. Now, I see why this is always recommended for anyone who wants to jump into Content Creation. The biggest drawbacks with the Sony ZVE10 is the battery. The battery drains fast when shooting in 4k 24-30 FPS. You want to have spare batteries. Also, this is being advertised as a "V-Logging" camera. There is no IBIS, which makes things more tricky, if you're into that. Being able to switch out the APS Lens is one of the benefits I enjoyed. I've owned other Sony ZV cameras that didn't have this feature. I already ordered a new APS lens. So being able to jump into this at a decent price is the best feature in my experience. I know this doesn't have an EVF but it does take some decent photos. It has a 24.2MP APS-C Exmor CMOS Sensor which is still good! It doesn't have 10-bit which is fine for my liking. Also, having the shutter button and record button separate was another feature I enjoyed. I view this more as a video camera. It is also good at livestreaming, with a dummy battery. There are also some sweet cinematic rigs for the ZVE10. So, you get some clean 4k footage. I think what makes the Sony ZVE10 shine is finding the right lens that is capable to your liking. It's a good overall camera rather a beginner, professional, or enthusiast!

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  Posted 2 weeks ago by Nice

• Rated 4 out of 5 stars

  Get out of the studio

  • Tech Insider Network Member

  The ZVE10 is an impressive little package, even for an APS-C model. Fully loaded with the kit lens, battery, and SD card, it clocks in around 15 ounces. That featherweight build makes hand-holding it for long sequences incredibly easy, unlike some heavier models that can fatigue your hand and wrist. The image quality is exactly what I expected for this market band—solid light balancing and depth of field that keeps up with the competition. The onboard microphone is another standout feature. It’s robust enough that I don’t use an external mic for stationary shots. The included fuzzy wind screen actually works, which is a nice value-add that allows for outdoor shooting out of the box. Having this camera available has opened things up creatively - I feel more confident about doing location-based content that requires less editing and generally just allows for more diverse creativity than the controlled studio enviornment. That said, Sony remains a paradox. The hardware form factor is modern and sleek, but the software feels firmly stuck in the 1990s. The menus are powerful but bloated; I had to dig through three different sub-menus just to connect a standard Bluetooth remote. It’s a clunky user experience that clashes with the camera's agile physical design. It feels like operating a spreadsheet rather than a creative tool. Bottom line: While the menu system is a bit of a drag, it's the only major downside to an otherwise impressive device. The portability and video quality make this an easy recommend for creators on the move.

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  Posted 2 weeks ago by Andy K

• Rated 5 out of 5 stars

  OUTSTANDING VLOGGING/CONTENT CREATOR CAMERA

  • Tech Insider Network Member
  • Top 25 Contributor

  The Sony αZV-E10 (Model: ZVE10K/B) is custom tailored for vlogging and content creation. It is the perfect balance of price, performance, features and functionality for content creation, and it does everything that I need very well. The αZV-E10 is not a new model. It was introduced in 2021. The current αZV-E10 firmware, version 2.02 was already installed. The 2021 kit lens, the Sony SELP1650, 16-50mm lens with OSS (Optical Steady Shot) stabilization, has been replaced with the newer SELP16502 lens with OSS II - improved stabilization, which was released in 2024 concomitant with the introduction of the αZV-E10 II camera. The αZV-E10 offers a stellar array of features and functionality and specifications. This mirrorless, interchangeable lens, APS-C sensor camera is terrific. It is a robust and flexible camera with outstanding hardware and the availability of numerous, excellent E-Mount lenses. The αZV-E10 is compact in size and light in weight, making it easy and convenient to carry and use. The small form-factor and light weight are perfect whether being carried on the street or mounted on a tripod or a compact prompter in a home studio. I have been using it extensively with the Sony GP-VPT3 Shooting Grip/Tripod with Remote Commander. The balance with the kit lens or small prime or zoom lenses is very good both handheld and tripod mounted. The αZV-E10 sensor is a 24.2 megapixel, APS-C, Exmor CMOS sensor measuring 23.5 x 15.6 mm. The αZV-E10 has powerful and outstanding Auto-Focus and Auto-Exposure functionality and offers exposure control with more than a dozen exposure modes, five focus modes, thirteen picture effect modes and seven creative style modes. The αZV-E10 has an incredible array of digital imaging capabilities. The Auto-Focus system is fantastic. With 425 auto-focus points, real-time eye AF (human and animal) and real-time tracking that performs exceptionally, it truly exceeds most other cameras. Exposure control with the 1200 zone evaluative metering system which operates in center-weighted, spot metering and full-screen modes is absolutely outstanding. The αZV-E10 has Sony’s Bionz X image processor which produces excellent images with accurate color rendition, including skin tones. The αZV-E10 image formats range through 14 bit (compressed) RAW providing for excellent post-production editing capability. The αZV-E10 shoots video at resolutions of up to 4k 30 fps (4:2:0 8-bit) (oversampled from 6k) and 1080p 120 fps, and offers a wide range of frame rates (allowing for a variety of slow or fast motion shooting), image sizes and compression schemes. Video functions also include multiple cinema profiles including HLG (Hybrid Log-Gamma) and S-Log3/2. The αZV-E10 includes a dedicated Still/Movie/S&Q button to shoot 4x slow motion, or 60x quick motion video. The αZV-E10 also features a dedicated top panel button to control background blurring which toggles between a clearly focused background, and a defocused, blurred background (bokeh effect). A convenient “Product Showcase” feature is very useful for product reviews. The feature instantly shifts focus from the vloggers face to whatever object (product) is extended directly in front of the camera for close-up. Audio quality from the three capsule directional microphone on the top housing is excellent. Sony includes a “dead cat” (synthetic fur) wind screen which is helpful when shooting outdoors. The Multi-Interface Hot Shoe supports digital audio with compatible external microphones or flash units. There is a 3.5mm input jack for an external microphone, and another 3.5mm output jack for headphones to monitor audio recording. Monitoring is essential to avoid recording videos and subsequently discovering that the audio was terrible. The microphone jack is behind a plastic door which appears delicate and fragile. The αZV-E10 is equipped with an articulating 3” TFT, LCD touchscreen which rotates from the left of the camera body. The αZV-E10 also supports shooting video in vertical orientation. In addition to the red tally light on the camera body, the touchscreen illuminates a highly visible red border when recording, which is perfect for vlogging. The αZV-E10 lacks an electronic viewfinder (EVF) and is not a hybrid camera. Although a viewfinder may not be considered a necessity for vlogging, it is extremely important for still photography and is often very useful in videography. Even at the maximum screen brightness setting or “Sunny Weather” setting, it can be hard to see the screen in bright sun. Visibility of the small on-screen icons and navigating menus/settings can be a significant challenge, as can setting up scene framing/zoom on a completely washed-out screen. As regards still photography, the αZV-E10 would be an excellent, powerful and flexible still camera, but for the lack of an EVF. Unsurprisingly, there is rolling shutter effect, particularly during fast pans in 4k, which is common with CMOS sensor cameras. Touchscreen functionality is limited and is not available for the multilayer menus, but navigating the extensive menus with the control wheel and buttons quickly becomes a familiar, albeit sometimes cumbersome process. Full touchscreen functionality would be a significant improvement. A strap is included, but a rear lens cap for the kit lens and a body cap are regrettably not furnished. The memory card specifications for on-board storage is SDXC UHS-I or II, V30, U3, C10. No SD card is included. The αZV-E10 has 2.4Ghz Wi-Fi 802.11 b/g/n and Bluetooth 4.1 for file transfer, remote camera control and integration with the Sony GP-VPT3B Shooting Grip/Tripod with Wireless Remote Commander, which is a versatile and useful accessory that I use extensively for both handheld shooting and for tabletop tripod functionality. The controls and software are very robust, with many options and settings which afford complete creative control. The online documentation and help files are excellent and comprehensive. The PDF “Help Guide” is a whopping 588 pages. The αZV-E10 is compatible with all Sony E-Mount lenses, and there are many available to choose from. The kit lens is the SELP16502, 16-50mm (35mm equivalent focal length 24-75mm), f/3.5 – 5.6, power zoom lens with Optical Steady-Shot (OSS II) image stabilization. Zoom can also be controlled with either the lever on the lens or with the dedicated zoom lever on the shutter button. Zoom speed is programmable (range 1-8). The camera also has digital zoom. The new version of the 16-50mm kit lens shares some similarities with the former SELP1650 lens but also has significant differences. Both lenses have 9 elements in 8 groups in a compact, pancake body. The barrel of the old lens is metal while the new lens has an all-plastic body. The mounting flange on the camera body is metal, as is the bayonet on the old kit lens and my other E-Mount lenses. My concern is that the plastic bayonet on the new lens will become worn/damaged after being repeatedly mounted and removed from the metal flange on the camera. The lens produces good quality images, but they get soft in the corners at some focal lengths and aperture settings. Of course, it is a slow, variable aperture lens so low light performance can be less than stellar and impressive bokeh can be elusive. The mechanical zoom noise is quieter than on the old model kit lens and is therefore less likely to get recorded in the audio. The αZV-E10 lacks In-Body-Image-Stabilization (IBIS). Mitigating video shake during handheld shooting is solely a function of the lens OSS II. I did a side-by-side comparison of the old kit lens and the new kit lens and found that the image stabilization of the new OSS II lens was possibly a little better. I generally still need to run the video through Catalyst Browse for video stabilization. The αZV-E10 is supplied with one NP-FW50 battery pack, which utilizes in-camera charging. An external battery charger and additional battery packs are available . The recharge time is approximately a couple of hours, but battery life is good. I still keep one or two charged, spare batteries on hand when shooting. The αZV-E10 can run hot during lengthy video recording sessions, particularly at higher resolutions and frame rates. The internal thermal protection sensor will shut down the camera when appropriate. Sony Alpha cameras have proven themselves to be excellent, well-respected cameras. The Sony αZV-E10 meets that standard of excellence! The feature set and exposure controls are so extensive and robust that videography is very well supported. In automated modes, the αZV-E10 produces excellent videos of very high quality, with simplified, automated ease of use. The αZV-E10 will also shoot stills at 11 fps, bracket exposures and shoot with a 1/4000 sec. shutter speed. Low light shooting is good, especially considering the slow kit lens. The ISO standard/normal range is 32,000 and an expanded ISO range of 51,200 is available. Video capabilities are beyond extensive, including Cinema Picture Modes. The customized vlogging controls, features and functionality tailor this camera for optimized vlogging. It performs very well whether doing a talking-head video or walking about on the street. The camera hardware seems to be high-quality. The lens mount is metal, and lens lockup is solid. It is too soon to know how well the plastic bayonet on the new kit lens will stand up to repeated mounting/dismounting. The αZV-E10 body is plastic and is not dust and weather sealed. The body is sleek and handles well. The Sony αZV-E10 is really an excellent camera! It is extremely capable and produces excellent videos and photographs. I genuinely enjoy using the αZV-E10. The size, weight, outstanding features and capabilities of the αZV-E10 really make it an excellent camera for content creation. Of course, I recommend this impressive camera very highly!

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  Posted 1 week ago by Curmudgeon1