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  • SONY α E 3.5-5.6/PZ 16-50 OSS II 0.25m/0.82ft 40.5 46mm
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  • SONY E 3.5-5.6/PZ 16-50 OSS II 0.25m/0.82ft - 0.3m/0.99ft 466° REC SONY
  • SONY E 3.5-5.6/PZ 16-50 OSS II 0.35m/1.15ft 366°/0.82m/2.7ft REC SONY
  • SONY E 3.5-5.6/PZ 16-50 OSS II 0.23m/0.821-0.3m/0.90 40.5mm 4660/10 SONY

Sony - Alpha ZVE10: APS-C Content Creators’ Camera - Black

Model:
ZVE10KB
SKU:
6643927
$799.99
Save $100
Comp. Value: $899.99

Customer reviews

Rating 4.8 out of 5 stars with 67 reviews

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Rating by feature

  • Value

    Rating 4.8 out of 5 stars

  • Quality

    Rating 4.9 out of 5 stars

  • Ease of Use

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

99%would recommend to a friend

Customers are saying

Customers are pleased with the Alpha ZVE10 camera's portability, finding it to be a good mix for on-the-go content creation. Additionally, users appreciate the built-in microphone quality, noting its effectiveness for capturing audio.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 2 Showing 21-40 of 67 reviews

  • YouTubers this is what you need

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I went into Best Buy on Broadway in Tucson, Arizona. I was kindly greeted by David. I explained to him what I was trying to accomplish and he quickly recommended this Camera/Camcorder by Sony. He even answered all my other questions I had. While answering other people’s questions as well. He spent a total of 20 minutes with me just explaining all the ends and outs and not once was David rude. Very patient and polite. I would definitely recommend this product and if you have any questions go see David. This product is definitely LeronL3AD (YouTuber) tested and approved.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LEROND, 
      Sony commitment to customer satisfaction is our top priority. 
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you love it and found it as a great camera especially for content creators. Thank you for choosing Sony.  
      For any questions or concerns, you can reach us at 239-245-6360. 
      Regards, 
      Larry 12-30-2025  
      Sony Social Support Sony_US

  • Pros mentioned:
    Image quality

    Awesome Camera!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome camera! Super clear and great tracking for Youtube/Rumble etc.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello SeanF, Sony's commitment to customer satisfaction is our top priority. The ZV-E10
      is a great camera! Sharp quality pictures. We are happy you are enjoying your camera. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (2/15/2025) Sony Social Support Sony_US

  • Pros mentioned:
    Image quality

    Fantastic Camera

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this camera so much! I got it to film/ take pictures for my Japan trip. Removing one star because the screen tear/ stability. I wish for this price point it wasn't an issue, but as long as you're not full speed running with this camera it will do everything you need. Picture quality and video quality is amazing! Definitely invest in a flash and a external mic.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Myaa, 
      Sony commitment to customer satisfaction is our top priority. Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you love it and found it as a fantastic camera. Thank you for choosing Sony. 
      For any questions or concerns, you can reach us at 239-245-6360.   
      Regards, Larry 12-2-2025 
      Sony Social Support Sony_US

  • Sony Alpha ZVE10

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love my new camera. I wish it came with instructions but there’s a lot of resources online to help. Came with the sling and microphone then ordered a flash online.

    This review is from Sony - Alpha ZVE10: APS-C Content Creators’ Camera - White

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AbigailA, 
      Sony commitment to customer satisfaction is our top priority. 
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you love it and found it as a great camera. Thank you for choosing Sony. 
      For any questions or concerns, you can reach us at 239-245-6360.
      Regards, Larry 12-9-2025 
      Sony Social Support Sony_US

  • Pros mentioned:
    Image quality

    Great Camera

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic! I use it for my streaming on twitch! Looks so good!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello IsaiahH, Sony's commitment to customer satisfaction is our top priority. The ZV-E10 is a great camera! Sharp quality pictures. We are happy you are enjoying your camera. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (2/1/2026) Sony Social Support Sony_US

  • Pros mentioned:
    Portability

    Great starters camera

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this camera!! Ease to use, ease to navigate and takes great photos/video for a stock lens.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bain, 
      Sony commitment to customer satisfaction is our top priority. 
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you love it and found it as a great camera. Thank you for choosing Sony.  
      For any questions or concerns, you can reach us at 239-245-6360. 
      Regards, 
      Larry 1-2-2026
      Sony Social Support Sony_US

  • Pros mentioned:
    Portability

    Safari

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy to use. Great photos. We bought this for our Daughter and her new husband for their honeymoon.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AndrewD, 
      Sony commitment to customer satisfaction is our top priority. 
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you love it and found it as a great camera. Thank you for choosing Sony. 
      For any questions or concerns, you can reach us at 239-245-6360.
      Regards, Larry 12-9-2025 
      Sony Social Support Sony_US

  • Pros mentioned:
    Portability

    Camera excellence.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The camera quality is amazing with great lighting! Very portable, and a nice gift for photographer lovers

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi IsaiahJ,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you love it and found it as an excellent camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 11-29-2025
      Sony Social Support Sony_US

  • Pros mentioned:
    Portability

    Sony zve10

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The product is so nice! The camera is very handy. A

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PatcarH, 
      Sony commitment to customer satisfaction is our top priority. 
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you love it and found it as a nice camera. Thank you for choosing Sony.  
      For any questions or concerns, you can reach us at 239-245-6360. 
      Regards, 
      Larry 1-2-2026
      Sony Social Support Sony_US

  • Pros mentioned:
    Portability

    A Gift

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased it as a gift for my daughter. So far it's working fine, simple to use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamillahJ, 
      Sony commitment to customer satisfaction is our top priority. 
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that it worked well for you. Thank you for choosing Sony. 
      For any questions or concerns, you can reach us at 239-245-6360.
      Regards, Larry 12-6-2025 
      Sony Social Support Sony_US

  • Pros mentioned:
    Image quality

    Great product

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Got this for my daughter and she loves it. Has a good lenses and easy to use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Stephanie, 
      Sony commitment to customer satisfaction is our top priority. 
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you love it and found it as a great camera. Thank you for choosing Sony. 
      For any questions or concerns, you can reach us at 239-245-6360.
      Regards, Larry 12-6-2025 
      Sony Social Support Sony_US

  • Pros mentioned:
    Portability

    Love it

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy to use, alot of tutorials on youtube, very intuitive

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Brandon, 
      Sony commitment to customer satisfaction is our top priority. 
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you love it and found it as a great camera. Thank you for choosing Sony.  
      For any questions or concerns, you can reach us at 239-245-6360. 
      Regards, 
      Larry 12-23-2025  
      Sony Social Support Sony_US

  • Pros mentioned:
    Image quality

    Excelent camara.

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    its great and pictures and videos. do excelent work.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Paquetito7, 
      Sony commitment to customer satisfaction is our top priority. 
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you love it and found it as a great camera. Thank you for choosing Sony.  
      For any questions or concerns, you can reach us at 239-245-6360. 
      Regards, 
      Larry 12-20-2025  
      Sony Social Support Sony_US

  • Pros mentioned:
    Image quality

    Sony ZVE-10

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Overall good quality. Really enjoy the video quality but the pictures are not the sharpest. But still very good for the budget!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LoganA, 
      Sony commitment to customer satisfaction is our top priority. 
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you love it and found it as a good camera. Thank you for choosing Sony.  
      For any questions or concerns, you can reach us at 239-245-6360. 
      Regards, 
      Larry 1-13-2026
      Sony Social Support Sony_US

  • Powerhouse!

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    You can never go wrong with a Sony product. This camera is so awesome that my daughter took it from me. Amazing pictures videos this baby does it all.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Louierocks,  
      Sony commitment to customer satisfaction is our top priority.  
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you love it and found it as an amazing camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,  
      Larry 2-25-2026
      Sony Social Support Sony_US

  • Great vlog camera

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Works great for content creation! Helped me tremendously with putting out quality content. Make sure you adjust all the settings to optimize your experience. The only con is that it zooms in too much but I have no other complaints. I love it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SjArnBlarn, Sony's commitment to customer satisfaction is our top priority. Thank you for taking the time to share your feedback. We are happy to hear the features of this camera has been perfect for your content creations. Thank you for choosing Sony. -Linda 1-10-26 Sony Social Support Sony_US

  • Pros mentioned:
    Image quality

    Amazing camera quality

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing camera , I love how smooth the image looks

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Elchino,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you love it and found it as a great camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 11-28-2025
      Sony Social Support Sony_US

  • Camera Review

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the camera so far! I have been using it for vlogs and just to take photos of myself and it has been great. If you are thinking about getting it, get it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JacobE, 
      Sony commitment to customer satisfaction is our top priority. 
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you love it and found it as a great camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360. 
      Regards, 
      Larry 1-31-2026
      Sony Social Support Sony_US

  • Definitely a must buy camera

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great camera, going to use it for livestream at our church as well as vlogging on vacations

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Max124,  
      Sony commitment to customer satisfaction is our top priority.  
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you love it and found it as a great camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,  
      Larry 2-25-2026
      Sony Social Support Sony_US

  • Pros mentioned:
    Portability

    The product look amazing

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very easy to funtion very nice very comfortable best item to buy for a gift

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Love2cook, 
      Sony commitment to customer satisfaction is our top priority. 
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you love it and found it as an amazing camera. Thank you for choosing Sony.  
      For any questions or concerns, you can reach us at 239-245-6360. 
      Regards, 
      Larry 1-9-2026
      Sony Social Support Sony_US

Page 2, Showing 21-40 of 67 reviews
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