Customer Ratings & Reviews

I chose this white band because it is perfect for spring and summer. It's fresh and clean ! It gives my Apple Watch a totally different look. Yet it still can be worn in the evening and look dressy .

Black belt is good looking to my watch. Awesome , nice

Looking at it as I type and it is sturdy and reliable.

this color is so beautiful and make my watch different

Great band, nice color scheme. Good quality just like the original band that came with the Apple watch. Nice to have different colors to switch out.

The ban fits perfect. We have no issues or complaints.

Excellent fit, great material. Overall I am satisfied

Perfect for the gym or every day use on physical jobs

Feels great on the wrist and an outstanding smartwatch

Even though there are cheaper versions available through third-party sites, the quality and design of the Apple branded watch bands can't be beat. Plus, this color is a nice addition to sport band lineup.

good product and i needed a different color this time

It was exactly what my son wanted. He loved the color

This is a handsome band and goes well with everything.

I now own three of these bands, black, orange, and now white. They are durable and extremely comfortable. As an Apple produced product, they fit perfectly and exhibit the Apple quality you've come to expect.

I bought this band for my husband's Apple Watch. He has the Milanese loop but it was not comfortable when exercising. This band fits well and is comfortable to wear. It works perfectly for when he exercises.

I love apple products. This color is pretty awesome

Very nice to have an additional band for the watch.

When I was in Best Buy purchasing a computer for my husband for Christmas I noticed that they had this blue colored sport band $10 cheaper than the rest. I take it the color wasn't very popular, but I figured I could afford one more color at that price. So far so good. Apple products are a bit pricey, but they are worth it.

prefect thanksgiving gift for myself! keep tract of my daily moving steps and stock market notification in a real time manner, soft and good quality

I was an Apple Watch hold out. I have all other apple products - iPhone, Apple TV, MacBook, iPad - but I just didn't feel that the watch was something that I needed or that it would make a real difference. Granted - I am only a week in - but I am finding myself considerably more active. The reminders to get up and move push me to do more than just simply get up and stand for a minute - and be more active. Completing my rings and increasing my goals - I wouldn't say that part has been "fun" but seeing I am only 100 calories away from my move goal at the end of the day has made me get up and go out for a quick walk to get that ring completed - and I am not a fitness nut - but I can see a couple of positive habits developing. I travel for work and using the watch for directions has been nice - I'm often in cities I am not very familiar with and using the map with my phone and the notifications/gentle taps on my wrist as I approach a turn are extremely helpful while driving. To be honest - I am a total apple universe fanboy - I usually go out and buy the new apple product within a month of its release - but like I said - I was a total holdout when it came to the watch - I didn't want it or feel like I needed it. Again I'm only a week in - but so far I am happy with thebApple Watch Nike addition. It is lighter and more comfortable than I thought it would be