The first step when choosing a location tracking device is to decide whether you need a GPS-enabled tracker or a Bluetooth tracker. If you want a tool to use for theft recovery, fleet tracking and data collection, then you will need the range of GPS technology, which tends to be more expensive. For locating keys or a wallet within your home, Bluetooth should suffice.
You may also have size and design preferences for your location tracker. Do you want a rechargeable GPS tracker, a wallet-friendly card-shaped tracker, a Bluetooth tracker that can go on a keyring or a pet collar, or something else in terms of physical design?
Finally, you might consider brand and user ratings. Thanks to the fact that there are many ways to use Apple AirTags, AirTags are probably the best-known trackers on the market. However, there are many trustworthy brands and models of tracking devices you may like.