Main Content

Insignia™ - 50" Class - LED - 2160p - Smart - 4K UHD TV with HDR Roku TV

Only @ Best Buy

On Display at Sterling

Only at Best Buy

4K Ultra HD TV Buying Guide
Save $30
Reg $379.99
Protection Plan Options

Item Added.View List

Add to List

    No lists found. Create one today.
    Add Item


    What's Included

    • Insignia™ 50" Class - LED - 2160p - Smart - 4K UHD TV with HDR Roku TV
    • Owner's manual
    • Quick setup guide
    • Remote control with 2x AAA batteries
    • Safety sheet document
    • Stand

    Ratings & Reviews

    Overall Customer Rating:
    96% of customers would recommend this product to a friend (1736 out of 1817)

    Included Free

    Sling TV - Sling TV Live Streaming Service for 30 Days
    Sling TV - Sling TV Live Streaming Service for 30 Days
    Live stream your favorite channels, or watch the shows you love on demand. Get Sling TV free for 30 days and experience entertainment your way. You can stream on your TV or mobile device anytime, anywhere. Plus, personalize your channel lineup to get rid of useless options.


    Roku Smart TV

    Roku TV offers access to stream 500,000+ movies and TV episodes from one simple, intuitive interface.

    Voice search

    Using the Roku mobile app, you can find the content you're looking for using voice commands. Just say what you're looking for, and the Roku voice search delivers results to the palm of your hand.

    49.5" screen (measured diagonally from corner to corner)

    Makes a great size for your living room or medium-size home theater space.

    2160p resolution for breathtaking HD images

    Watch 4K movies and TV shows at 4x the resolution of Full HD and upscale your current HD content to the gorgeous Ultra HD-level picture quality.

    Watch high dynamic range (HDR) content on your TV

    With an HDR-compatible 4K TV, you can enjoy HDR movies and TV shows, in addition to all your current content.

    Built-in Roku smart platform delivers access to a world of entertainment

    Stream from Netflix, YouTube, Hulu, or choose from more than 4,000 other streaming channels.

    LED TVs perform well in all lighting conditions

    They also deliver plasma-like deep blacks and rich colors.

    DTS TruSurround

    Two 8W main channel speakers deliver an immersive virtual surround sound experience.

    Three HDMI inputs for the best home theater connection

    The high-speed HDMI connection delivers up to 2160p resolution and digital surround sound in one convenient cable. HDMI cable is not included.

    Enjoy the picture from multiple angles

    178° horizontal and vertical viewing angles provide a clear picture for viewers seated near the side of the screen.

    One USB input

    Easily connect your digital camera or another USB device to view compatible JPEG files, videos, and to listen to music.

    Manage the viewing experience for your kids

    The built-in V-chip lets you block content based on program ratings and check ratings of unfamiliar programs.

    Web-based services and content require a high-speed Internet service. Some services may require a subscription.

    Customer rating

    Rating 4.6 out of 5 stars with 1817 reviews

    would recommend to a friend



    • Rating: 5 out of 5 stars

      5 Stars - Considering the price

      • My Best Buy® MemberMember

      If you're in the market for a "good" TV that works and has lots of nice features, this fits that bill perfectly. The image quality is good and the Roku streaming device is excellent. A few notes on the synergy with the Roku...the TV was built around the Roku so the remote control and overall TV experience seamlessly integrates Roku. It doesn't feel like an "add-on". The TV boots right into the Roku main menu - with no switching HDMI inputs. You don't have to turn on the TV with one remote and then control the Roku features with another remote (Like I had to do with my old TV and an external Roku box). It all just works. I was happy to see that the built-in Roku even supports Roku's mobile phone app so I am able to use my iPhone as a remote control for the TV. Another benefit of the Roku software is that you can stream the audio from the TV to your phone. Why would you want to listen to TV on your phone? Well - I have a really nice wireless BT headset that connects to my phone that I really love. Using the Roku app allows me to listen to my TV using wireless headphones without having to plug in any additional hardware. It's a nice bonus that I wasn't expecting. Regarding streaming - My TV is streaming purely over WiFi and, unlike some of the other reviews I saw for this TV, I have not experienced a single drop out or stutter. It's worked flawlessly for Netflix, Amazon Prime Video and DirectTVNow. Zero issues. I was surprised at how good the speakers are on this TV. Are they earth shattering? No. But the sound on most of the lower priced TV's I've used is under powered and had garbled sound. The speakers on this TV, while a bit tinny at times, fill my large rec room. I can clearly hear dialog and music at a more than acceptable volume. There's very limited bass, but otherwise, the sound is good. I purchased this TV for $379 and applied some Best Buy reward dollars to bring the price down even further. I did a fair amount of research before buying and I truly believe that I could not find a better TV for under $350. I highly recommend this TV.

      I would recommend this to a friend

    • Rating: 5 out of 5 stars

      Great, affordable entertainment option


      Insignia – Smart – 4K UHD TV with HDR Roku TV I recently moved into a new apartment and found myself in desperate need of downtime entertainment. Aware of my addictions to American Horror Story and Stranger Things, what I was searching for became more clear. My own television. A device with all the bells and whistles that wouldn’t break the bank. A one stop interface that would allow me access to all of my favorite streaming platforms. With these things and a desire for great picture and sound quality in mind, my search began. As my move-in day approached, I combed the aisles of Best Buy and Walmart, weighing out all of my options. Many different TV’s caught my eye but none seemed to satisfy my needs. However, there was one exception. The Insignia – Smart – 4K UHD TV with HDR Roku TV. While I have no idea what most of those things mean, I do know that it met all of my expectations. This TV is paired with the Roku Smart interface, giving me access to a variety of apps. It also showcases exemplary picture quality.   In a word, this television is beautiful. It’s glossy 50-inch screen is absolutely captivating. Like nothing I’ve ever used before, it has redefined the word entertainment. The Insignia Smart TV features a number of amazing capabilities. The Roku Smart interface offers you access to all of your favorite streaming apps. Netflix, Hulu, HBO Go, and a series of other great apps are available to you at the press of a button. Over 500,000 movies and episodes of TV are available to stream when using the Roku Smart interface. The Roku mobile app is compatible with this TV as it features Roku as its smart interface. The mobile app has a variety of capabilities. You can use your phone as a remote, use voice commands to search for TV shows and movies, browse channels, and more exciting features to explore. You cannot go wrong with this TV. The picture quality is almost unmatched. The Roku Smart interface is quick and has exposed me to a world of endless entertainment options. There is only one feature of this TV that I take issue with and that is the sound quality. The volume must be turned up quite a bit if you hope to hear anything while watching TV on a streaming service. However, outside of streaming services, the quality of the sound is exponentially better. This television is far and away one of the best purchases I’ve made in years. I highly recommend this product to anyone who is searching for a very affordable entertainment option.

      I would recommend this to a friend

    • Rating: 3 out of 5 stars

      Good TV if it lasted longer than a week


      I was one of the people who did some research before buying a television, and thought that this TV would be a great balance between quality of picture and a great price. When I first purchased the TV, everything ran smoothly for the first week. I was excited! Then suddenly the TV stopped picking up any wireless signal (at all). After emailing Insignia, we did the whole troubleshoot back and forth (I even called my ISP to change channels), the end result was the rep suggesting I just get a new TV because of a defective wireless card. Maybe I just got a lemon TV and that's one of few. But it looks like I am not the only one to get this problem (probe the internet, and there are more cases like mine). After all of the moving and unpacking, repacking, troubleshooting, sweating and time consumption... The experience left a bad taste in my mouth for the product. If you have the time, go for it-- get it fixed, make the calls, do the work. For me, if I purchase a TV, I just want it to work the first time around. Ain't nobody got time for that. Returned.

      No, I would not recommend this to a friend

    • Rating: 5 out of 5 stars

      Worth the price

      • Verified PurchaserVerified Purchase
      • My Best Buy® MemberMember

      My TV got fried about a month ago. With two kids and summer vacation coming I couldn't afford to be without a living room set for long. Went up to the local Best Buy and walked around for a bit, intent on just finding an open box and working from there. I saw the TV I had, for $260 (50" Insignia LED dumb TV), and two sets down on the display was this one for $280. I called the Blue Shirt over and verified that the price was correct for the set. I mean $280 for a 50" 4K LED with Roku built-in? Come on?!?! He said it was right, but that they did not have any in stock and could get one to the store in about 3 days. I bought it, a Vizio soundbar, and the 5 year extended warranty for less than what I paid for my last TV. Having used it for several weeks I feel pretty confident in recommending this TV. It is pretty intuitive with its interface, Wifi is easy to set up, and there are a pile of streaming "channels". Super easy for the kids to use, as there is a Netflix button on the remote. If you can get this TV for less than $375 its a good deal, less than $300 was just a steal.

      I would recommend this to a friend

    • Rating: 1 out of 5 stars

      If It Would Stay On, It Would Be 5 Stars


      Do you mind your tv restarting around 6 times a day when you're watching a movie or playing a video game? If not, then this is a good choice, if you do mind, do not get this tv. The picture quality is great, but it's not worth it. I don't even NEED the Internet component of this TV anymore since I use my Playstation 4, but the TV reboots anyways because of some sort of "router issue" that Insignia's tech support are less than helpful with. Funny enough, I have the fastest fiber Internet that AT&T offers and a great router, so I guess the TV is looking for a perfect router, which no one will have, and because the connection is not perfect, it just restarts. Doesn't give you an "internet connection lost" message or any warning. Just restarts, and this is not like an ordinary tv, the restart time is almost a full minute which is slower when you're waiting to watch the rest of your movie. There is also no way to turn that "feature" off (feature meaning the restarting unless the connection is perfect). Insignia tech support merely says "well the tv was made for the Internet," and gives no viable solutions to customers. I would buy a different brand and I would not get ANYTHING with Roku built in. I think part of the problem is that component, but Insignia's awful support makes me not want to buy Insignia ever again too.

      No, I would not recommend this to a friend

    • Rating: 5 out of 5 stars

      Great value

      • Verified PurchaserVerified Purchase
      • My Best Buy® Elite MemberElite Member

      So it's been 3 months since I bought this 4KTV. So far, I am very pleased. Initially, I wanted a bigger screen but due to the size of my living room, I opted for the 50" instead. Well, this size ended up being perfect. Although the TV does not feature HDR (it can recognize it), colors are vibrant (there are different modes) and bright. It works great when watching 4K content (Netflix, YouTube and PS4). This TV comes with Roku. The navigation is easy and presentation is clean. The remote does a decent job although I wish the preset buttons (Netflix, Fling, etc.) could be resetted. I have not noticed any flicker and/or graphical inconsistencies. It is connected to my network via ethernet so it is pretty fast and responsive -no connection issues. The sound is tiny, and while it features simulated surround sound, it is not very good (very few have acceptable sound). I recommend a soundbar/sound system instead. Overall, I would happily recommend it if you are looking for a decent entry level (cost) 4KTV without all the bells and whistles.

      I would recommend this to a friend

    • Rating: 1 out of 5 stars

      Worst Purchase I've EVER made

      • Verified PurchaserVerified Purchase

      Please do not buy this TV. My decision to purchase this TV was a big mistake. It seemed to have great features for the price and at first it worked great and picture was fantastic, but after 3 weeks the picture went out WHILE I was watching the FSU vs Alabama football game. When I say it went out I mean first it become blurry and then shaky and showing double images of everything. I called Geek Squad the next day and after waited nearly two weeks for them to ship parts to my house and schedule and reschedule appointments. Of course, hurricane Irma had some effect on scheduling, but still the end result is that I've paid over $500 for a TV and two years of Geek Squad coverage, not to mention taking a day off work to wait on the Geek Squad all for a TV that has not even worked a month.... Now they tell me, after attempting to repair it that I have to wait even longer for the manufacturer to contact me about a replacement, instead of just going ahead and exchanging the lemon they sold me for one that works. I do not recommend this TV and I am losing hope that Best Buy or Geek Squad actually cares about helping me.

      No, I would not recommend this to a friend

    • Rating: 3 out of 5 stars

      Can't stay connected to wifi

      • My Best Buy® Elite Plus MemberElite Plus Member

      This tv causes too much frustration due to its problems with constantly losing the internet connection and television features that work one moment and don't the next. Pros: size of tv and roku is built in Cons: 1. Keeps losing the internet connection although everything else in home stays connected. (This is a common problem according to internet searches) 2. Keeps losing certain features, such as the ability to pause a cable show. 3. Volume keeps changing while watching a show (when not intended to do so) 4. No number pad on remote control to choose a channel. 5. Certain features do not work as well as they do on the plug in roku device. 6: Cannot display cable tv shows at full screen unless you stretch the picture out of proportion.

      No, I would not recommend this to a friend

    Product images, including color, may differ from actual product appearance.