A:Answer Delivery does not include set-up. It does cost some money, but geek squad does a good job. Hanging a wall mount TV and hiding the cables in the wall, especially a large TV, is tricky for a novice and absolutely requires help. Geek Squad will be in and out in less than an hour, solve any issues that come up, assume the risk with installation, and will set up the TV before they leave, and even explain and demonstrate how to change picture quality options if you ask. Or, you can do it yourself, try to figure out the instructions, hope you get it right, hope the manufacturer included all the parts in the box, risk dropping a new and expensive TV, and Google the TV set-up. You should be able to get all that done in 5 or 6 hours, assuming nothing goes wrong. For me, it was well worth knowing that if something went wrong, like a bracket missing in the packaging (yes, this happened), the Geek Squad techs would be able to figure it out, get the new part immediately, and get it completed. I could have done it myself as I'm pretty handy, have the tools, and can read instructions. I know I would have ended up ticked off about the missing bracket and the hassle of getting through to customer service to resolve it, probably needing to drive somewhere to get it (if they even had it), and ended up a pretty dissatisfied customer. But, I chose to pay the money, and ended up happy enough to take the time to write a long review. Only you can decide what your time and peace of mind s worth.