Yes you can. I literally just walked out of my local best buy with Horizon Zero Dawn in hand. I picked one up from the shelf and took it to the register where I showed the cashier the advertised price on the website. He called the manager for an override, they compared SKU #'s, and I was honored the $19.99 price. Maybe I got lucky? Idk. Worth you giving it a shot. I can vouch that price matching in store with online works. Good Luck.