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An "open box" item is one that was sold and returned shortly after purchase and a short amount of use. It may be because of buyer's remorse or the purchaser found out it wasn't suitable for their needs. "Geek Squad Certified" means they've gone through, made sure that everything that came with the computer when new is still there and the computer is returned to "like new" configuration. They make sure that there is no sign of use, and they thoroughly clean the computer before boxing it back up and offering it as an open box unit.
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