“How do I get my experience with New TV Technology Such as 4k, or Earc to match to claims of overblown marketing Hype?”
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By choosing HD feeds whether via Blu Ray or 4K color offerings from from the provider such as YouTube. My experience has been if the source is HD/4K then this Sony 950H TV will show it, wonderfully. If one is feeding in five year old CDs or 1080 YouTube, then they will look good but not as amazing as the newer standards.
Sorry, there was a problem. Please try again later.Hi TechSpoob, thank you for your inquiry. This TV already delivers excellent picture quality out of the box. To ensure you're getting 4K resolution with higher quality, set the [HDMI signal format] to Enhanced format. Also, when you watch 4K pictures with High-Quality, use a Premium High-Speed HDMI Cable(s) that supports speeds of 18 Gbps. For details on a Premium High-Speed HDMI Cable(s) that supports 18 Gbps, refer to the cable specifications. REF: https://helpguide.sony.net/tv/husltn1/v1/en-003/04-09_02.html There are also various settings for the features you can configure in [Picture] settings to match the picture quality depending on your personal preference. Please refer to the link below for more details: https://helpguide.sony.net/tv/husltn1/v1/en-003/01-03-09_03.html Should you need further assistance, please email us at socialsupport@am.sony.com with the following details: Name: Username: Model Number: Issue: Telephone Number: Sincerely, Sam
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