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Hi PJIODviki, thank you for your inquiry. Organic LED displays (OLED) may experience image retention if an image is continuously displayed for a long period of time or the same image is repeatedly displayed. This is due to the characteristics of the materials used to achieve high-definition imaging. To protect your TV screen, avoid using images that may cause image retention. The good news is that we have taken steps to protect the TV screen from image retention like Pixel Shift and Panel Refresh found within the TV settings. For more information, please refer to the link below: https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/xr-55a90j/articles/00173479 Thank you for asking and please let us know how else we can help. Regards, Sam
Sorry, there was a problem. Please try again later.Sony A90J employs a heatsink, which is said to run cooler and lessen burn in. My understanding is that the real culprit is static elements - like station logos, Avoid watching anything that has fixed print or symbols on the screen for hours at a time.
Sorry, there was a problem. Please try again later.You should not have any issues with burn in. This tv has a heat sink shield that helps with that and also gives more brightness. There is also a screen saver implemented after so many inactive minutes. You won't be disappointed, this is hands down best tv out right now.
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