“Regarding Burn In - how long would it take, i.e. hours, days, weeks, etc., for Burn In to actually happen? Possibly using an example of a TV tuned to ESPN or CNN where their logo is always on screen....”
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The response by JC1, where he/she states not to worry, is pure hogwash in my opinion. There are several sites that have been posting burn-in results, comparing LCD to OLED. The OLEDs suffer from substantial burn-in when displaying repetitive content such as CNN. You may even notice the burn-in at your local Best Buy store if the TV has been on display for a few months (look for flower sunburst pattern, assuming they are playing the same content as my local store). Most people shouldn't have a problem, but beware if watching sports or news channels all day. I would strongly discourage buying this TV for a business that keeps it's TV on all day and tuned to certain networks.
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