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Hello, Due to the characteristics of the materials used to achieve high-definition imaging, an OLED TV screen may experience image retention if an image is continuously displayed for long periods of time or when the same image is displayed repeatedly. To protect your TV screen, avoid the conditions that may cause image retention whenever possible. For more details, please refer to this link: https://www.sony.com/electronics/support/articles/00173479. Thank you for your inquiry! Vincent
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