Customer Ratings & Reviews
- Model:
- XR77A95L
- |
- SKU:
- 10187821
Customer reviews
Rating 4.7 out of 5 stars with 261 reviews
(261 customer reviews)Rating by feature
- Picture Quality4.9
Rating 4.9 out of 5 stars
- Sound Quality4.7
Rating 4.7 out of 5 stars
- Brightness4.8
Rating 4.8 out of 5 stars
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Love my new tv!
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Purchased an awesome tv thanks to a few employees who convinced me to get the Best Buy credit card to earn a bunch of money back. Great tv and love shopping in-person. Thank You
This review is from Sony - 77" class BRAVIA XR A95L OLED 4K UHD Smart Google TV (2023)
I would recommend this to a friendBrand response from SonyListens
Posted .Hi AOreview, Perfect! We're thrilled that you are enjoying the stunning picture quality of the TV. It's also great that you were assisted professionally. Thank you for sharing such an excellent shopping experience and for choosing Sony! -Jess
Rated 5 out of 5 stars
No regrets!!!
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I was really torn between whether to get the bravia mark II or this. After doing research and initially buying the mark II, I realized that a 77'' A95L would make more sense for the space and is only marginally less bright anyways. A95L all the way.
This review is from Sony - 77" class BRAVIA XR A95L OLED 4K UHD Smart Google TV (2023)
I would recommend this to a friendBrand response from SonyListens
Posted .Hello MatthewM,
Thanks for sharing your decision-making process with us! We're delighted to hear that you've found the perfect fit for your space with the 77-inch BRAVIA XR A95L.
We appreciate that you've taken the time to consider your options and found the A95L to be the ideal choice for your needs. While the newest models offer fantastic enhancements, the A95L continues to be a top-tier choice that delivers a stunning and immersive viewing experience.
Thanks for choosing Sony!
Sincerely,
Jenn | Sony Social Media Team.
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Great TV
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Outstanding picture quality even in a room with a wall of windows!
This review is from Sony - 77" class BRAVIA XR A95L OLED 4K UHD Smart Google TV (2023)
I would recommend this to a friendBrand response from SonyListens
Posted .Hey KevinD, thank you for your feedback!
We're thrilled to hear that you're enjoying the picture quality of your XR77A95L. This model is part of our BRAVIA XR MASTER Series, featuring OLED technology. It's designed to deliver exceptional picture quality even in bright environments.
Key features such as 4K Ultra HD resolution and High Dynamic Range (HDR) ensure vibrant, detailed images. Additionally, the XR77A95L's OLED display provides deep blacks and pure colors, maintaining clear and impressive visuals in various lighting conditions, including rooms with ample natural light
Thank you for choosing Sony!
Gus
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Sony 5 star
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent choice ❤️ I’ve tried other this one is well worth it the colors are beautiful
This review is from Sony - 77" class BRAVIA XR A95L OLED 4K UHD Smart Google TV (2023)
I would recommend this to a friendBrand response from SonyListens
Posted .Hi RosalieP, Thanks for sharing your love for the Sony A95L TV. We’re so glad you’re enjoying it! The stunning colors are definitely a standout feature. Happy watching and thank you for giving the product a perfect rating! -Jess
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
The best
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The best for a reason. It’s pricey but remains a top tier TV in 2025
This review is from Sony - 77" class BRAVIA XR A95L OLED 4K UHD Smart Google TV (2023)
I would recommend this to a friendBrand response from SonyListens
Posted .Hello Weseiii, thank you for the five-stars! We're glad to read you're enjoying the BRAVIA XR A95L. Thank you for choosing Sony! Regards. -Jenn
Rated 3 out of 5 stars
Want to love it
||Posted . Owned for less than 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I had this tv installed a few weeks ago. We cannot get it to stay on, if it even turns on. We have reset it, unplugged everything, and taken it off of the surge protector. If it turns on, it turns back off within a minute. The red blinking light indicates something wrong with the tv. Best Buy is replacing it.
This review is from Sony - 77" class BRAVIA XR A95L OLED 4K UHD Smart Google TV (2023)
I would recommend this to a friendBrand response from SonyListens
Posted .Hi AnnemarieN,
We're so sorry to hear about the trouble you’ve been having with it not staying on and the red blinking light issue. It sounds like you’ve tried all the right troubleshooting steps already. We're glad to hear Best Buy is stepping in to replace it for you. That should get you back to enjoying your TV soon! If you need any help with setup or have questions about the new unit once it arrives, feel free to reach out and we'll be more than happy to assist you. You may send us an email at socialsupport@am.sony.com with the following:
Name:
Best Buy Username:
Model Number:
Issue:
Telephone Number:
We appreciate you and thanks for sharing your feedback!
Regards,
Jess
Rated 5 out of 5 stars
Indeed King of TVs
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.high peak brightness and fantastic reflection handling; Perfect inky blacks. No blooming around bright objects.Incredibly wide viewing angle. exceptionally great for gaming thanks to its super low input lag, crystal-clear motion
This review is from Sony - 77" class BRAVIA XR A95L OLED 4K UHD Smart Google TV (2023)
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Jabi,
Amazing! We're glad that you are enjoying the picture quality of the TV. The A95L has the best color, powered by our most powerful processor! Our brightest and widest range of shades and hues, complimented by pure black, all beautifully displayed on a QD-OLED screen powered by Cognitive Processor XR. The A95L is also equipped with true immersive cinematic audio with sound produced from the entire screen delivering an elevated sound stage and clear dialogue. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Brightness
Rated 5 out of 5 stars
Sony - 77" class BRAVIA XR A95L OLED 4K UHD Smart
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Best TV I've ever purchased! Great color! Very Smooth! I was totally sold after watching Amazon Prime's Elton John's farewell tour at Dodger Stadium. If you want to see what the TV is capable of doing, check it out.
This review is from Sony - 77" class BRAVIA XR A95L OLED 4K UHD Smart Google TV (2023)
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Paul, Thank you so much for sharing such a wonderful shopping experience, and we are so pleased to hear you like your new A95L, especially the outstanding picture and realistic color this TV delivers! At Sony we strive to put forward the best possible products for our customers. It sounds like we hit the mark with the A95L. Our flagship OLED TV powered by Cognitive Processor XR™ brings out our widest colour and definitive contrast. For movies, games and more, everything is a deeply immersive experience in 4K QD-OLED. Cinematic sound comes directly from the screen. Thank you for purchasing the 77" A95L and for choosing Sony! -Jess
- Pros mentioned:Brightness
Rated 5 out of 5 stars
Would reccomend
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Very satisfied with this purchase. Sharp color and contrast with a lot of options for different scenarios (e.g. movies, video games).
This review is from Sony - 77" class BRAVIA XR A95L OLED 4K UHD Smart Google TV (2023)
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JonathanA,
Excellent choice! We're happy to hear that your investment with your A95L TV is worth it. Nice to know that you are enjoying the overall picture quality of the unit. Thanks for choosing Sony! - Kris
Rated 5 out of 5 stars
Sony Bravia A95L
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.My first oled and there is no going back. The Sony A95L is a beast. Deep blacks, etc. can’t wait to try the retrotink 4K on this thing
This review is from Sony - 77" class BRAVIA XR A95L OLED 4K UHD Smart Google TV (2023)
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Sgroove,
You made the right choice! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
77” TV
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great picture. Looks amazing in my living room. I use with the Bravia Sound bar.
This review is from Sony - 77" class BRAVIA XR A95L OLED 4K UHD Smart Google TV (2023)
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JonD,
Awesome! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Best tv ever
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Was waiting for this tv for 1 year. Glad I did. Exceeded my expectation. Sony knows what customer wants. Will never go back to to Samsung… no need to fiddlr\e with setting. Perfect setting out of box.
This review is from Sony - 77" class BRAVIA XR A95L OLED 4K UHD Smart Google TV (2023)
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Runner39, Awesome! Thank you for taking the time to write such a wonderful review of your experience with your new A95L OLED 4K Ultra HD Smart Google TV! We are extremely pleased to hear it exceeded your expectations and you appreciate the exceptional picture quality of of the box, especially the color richness, improved brightness, and contrast. You’re now able to enjoy immersive, engaging cinematic experience in your home. Our flagship OLED TV powered by Cognitive Processor XR™ brings out our widest color and definitive contrast. For movies, games and more, everything is a deeply immersive experience in 4K QD-OLED. Cinematic sound comes directly from the screen. Thank you for purchasing the 77" A95L and for choosing Sony! -Jess
Rated 5 out of 5 stars
Best tv 2025 / 2026
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Sony is Sony ! Nothing compete with that brand . Amazing
This review is from Sony - 77" class BRAVIA XR A95L OLED 4K UHD Smart Google TV (2023)
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Gagan,
We are ecstatic to learn that you are so happy with your A95L! It is wonderful to hear such high praise and to know that our commitment to quality stands out to you. We are glad you find the experience truly amazing.
We appreciate you choosing Sony.
Regards,
Dominick
Rated 5 out of 5 stars
Thousand Oaks Location
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The store staff was amazing. Patient with all our questions. The Best Buy Rewards program was very difficult to deal with. After Three weeks and Five phone calls to the Rewards customer service, The account is correct and up to date
This review is from Sony - 77" class BRAVIA XR A95L OLED 4K UHD Smart Google TV (2023)
I would recommend this to a friendBrand response from SonyListens
Posted .Hi RisaK,
We're delighted to hear the Best Buy store staff provided an amazing experience while you chose your 77" BRAVIA XR A95L OLED, patiently answering all your questions! We sincerely apologize for the frustrating difficulties you encountered with the Best Buy Rewards program; while we're separate from Best Buy, we value your feedback on the overall purchasing journey and are glad your account is finally correct. We hope you're now absolutely loving the incredible picture quality and smart features of your new TV,
Thanks for choosing Sony.
-Eliab
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Sony A95L
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Best picture quality in any room light or angle. The backlit on the remote is amazing. Love the six shortcuts on the latest remote model.
This review is from Sony - 77" class BRAVIA XR A95L OLED 4K UHD Smart Google TV (2023)
I would recommend this to a friendBrand response from SonyListens
Posted .Hi MiguelaS Awesome! We're glad that you like the picture quality and remote control. We appreciate your feedback and thank you for choosing Sony. Erin
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Sony
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.4K sports and movies look excellent...combine with Sonos for best sound
This review is from Sony - 77" class BRAVIA XR A95L OLED 4K UHD Smart Google TV (2023)
I would recommend this to a friendBrand response from SonyListens
Posted .Hi PaulS, we appreciate your awesome review. We're glad you are enjoying your new TV! Thanks for choosing Sony! Happy Holidays! ~Carl
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Amazed by difference in tech
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.We had an older TV and had been thinking on replacing it, I was and still am amazed of how great this TV is, watching old shows is like watching them for the first time. Amazing TV.
This review is from Sony - 77" class BRAVIA XR A95L OLED 4K UHD Smart Google TV (2023)
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JB62, You've made a fantastic choice! We're delighted to hear about your wonderful experience with your new Sony A95L, making old shows feel like your watching them for the first time. Our flagship OLED TV powered by Cognitive Processor XR brings out our widest color and definitive contrast. For movies, games and more, everything is a deeply immersive experience in 4K QD-OLED. The QD-OLED panel reduces the effects of glare and reflection from daylight and room light so you can see images clearly in even dark scenes. And with Acoustic Surface Audio+, sound comes directly from the right place in the scene. Far more immersive than conventional TVs where sound comes from beneath the screen. Thanks for choosing Sony! -Sam
- Pros mentioned:Oled quality
Rated 5 out of 5 stars
77” OLED Sony Bravia TV
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The best TV I’ve ever purchased. This TV replaced my 65” plasma TV (which is still an outstanding TV
This review is from Sony - 77" class BRAVIA XR A95L OLED 4K UHD Smart Google TV (2023)
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Bulldog89, nice! We're glad you like your new TV! Thanks for choosing Sony! ~Earl
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Sony Bravia Tv
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Love this TV. Wonderful picture. Exactly what we were looking for!!
This review is from Sony - 77" class BRAVIA XR A95L OLED 4K UHD Smart Google TV (2023)
I would recommend this to a friendBrand response from SonyListens
Posted .Hi LynnD, That's awesome! We're really delighted to hear you love everything about your Sony A95L and you are having an enjoyable watching experience with this great QD-OLED TV. Glad to know you like the stunning 4K HDR picture quality this TV delivers. You chose the best TV brand! Thank you for your purchase and for the 5-star rating! -Jess
- Pros mentioned:Picture quality
Rated 3 out of 5 stars
Not Sony's best TV.
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I purchased the 83" Sony A90J (2021) model in July of this year and purchased this 77" (2023) model this month. The A90J has a better picture, is 6 inches bigger, and cost me $400 less, and gets 5 stars across the board. The AJ90 is now discontinued...hmmmm. I suppose this is a great TV if it's the best picture in your home, but that's not the case for me. Needless to say, I returned this TV because I EXPECTED more from a newer TV that cost more. Don't let the fancy new terminology fool you. Just because a newer model has a new supercalifragilisticexpialidocious processor, does not mean that it's better than old processors. All companies try to make a profit, which may mean buying cheaper components and selling them at a premium after hyping them up as the best new thing.
This review is from Sony - 77" class BRAVIA XR A95L OLED 4K UHD Smart Google TV (2023)
No, I would not recommend this to a friend









































