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Sony - 77" class BRAVIA XR A95L OLED 4K UHD Smart Google TV (2023)

Model:XR77A95L
SKU:6553380
Your price for this item is $4,799.99
The previous price was $4,999.99
Or
$200.00/mo.See disclaimers from Show me how button 1
suggested payments with 24-Month Financing.
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Reviews

Rating 4.6 out of 5 stars with 131 reviews

Rating by feature

  • Rating 4.9 out of 5 stars

  • Rating 4.6 out of 5 stars

  • Rating 4.8 out of 5 stars

11 expert reviews

Expert rating, 4.8 out of 5 stars with 11 reviews.

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89%would recommend to a friend

Customers are saying

Customers consistently note the exceptional picture quality, vibrant colors, and impressive OLED display of the 77" class BRAVIA XR A95L OLED 4K UHD Smart Google TV. They also appreciate its excellent upscaling capabilities, immersive gaming experience, and rich sound quality. While some find the price to be a drawback, many believe that the superior viewing experience justifies the investment.

This summary was generated by AI based on customer reviews.

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The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.

  • Rated 5 out of 5 stars

    Definitely TV King of 2023

    Plain and simple, this TV is amazing. Visuals look amazing, features are modernized and easy to access, and gaming is fun on this! Visuals - colour accuracy is outstanding. Straight out of the box, I feel I do not need any type of calibration done. I’ve tried some minor tweaking, but ultimately felt it was unnecessary. Professional mode is definitely a favourite for non DV media, and DV dark is setting media at its best I believe (so far with my collection). Dimming zones leave no choice to ‘settle’ between dark and bright, you get both with a clearly smooth transition! Gaming - is beyond immersive now. Whether playing on a PC or console, single player story driven games never looked better (sorry, not much for massive multiplayer shooters that FPS is paramount, but overall, visuals are buttery smooth for a tv). Sound - not too much to write home about. It comes with a decent 3D audio program that works in tandem with the speaker setup (and with PS5). However, if you are investing this much into a TV, sound should be coming from something more than your TV. But the 3D option shows a better quality than its competitors I believe. Sound pass through is exactly how it should be. No issues there. Features - the OS is Google TV. Right at your fingertips (literally and figuratively), navigation couldn’t be easier. Much better than past iterations and easily better than its competitors. I’ve had zero issues with accessing onboard apps and playing around with menu settings. Using your phone to signing in and pairing preferences made this all happen under 5mins of set up. Haven’t tested the Bravia cam yet, unfortunately I can’t say much on that front. Extra: Like most people (my guess), the usage of our entertainment room is mixed between gaming and movie watching (physical). I’ve been interested in Dolby Vision and most certainly interested in QD-OLED technology as it made its way in 2022. As it’s been quite awhile since I purchased my last television and over the last year I’ve been researching what to invest in (definitely recommend doing your own no matter what when making a purchase like this) and settled on this, which made the best of all worlds. Final - if you are wanting all the bells and whistles (QD-OLED with Dolby Vision, VRR, 120hz, etc) and willing to pay a premium over Samsung (the alternative to this type of TV, unless you want full WOLED with LG), this definitely is a TV that’ll cover you the next 8-10years or so (at least for me). I’ve experienced nothing bad so far, only good.

    Posted by ooberguy12

  • Rated 5 out of 5 stars

    Greatest television ever.

    The Sony Bravia XR 77" A95L OLED UHD Smart TV Master Series is the best television I've ever seen or owned. It has great picture and contrast. The best color. It really lives up to the title as the best television in the world.

    Posted by EarnestE

  • Rated 5 out of 5 stars

    The King of TVs A95Legend

    This is honestly the best TV ever made. Period. It does everything just so well. Have you been annoyed at the near black handling and poor dark scene performance of WOLED? Have you wished your TV had tremendous color volume? Have you always wanted your OLED to be as bright as an LCD but still maintain those inky black levels? Well then my friend, this is the TV for you. This 2nd generation Sony QDOLED has exceptional color volume, very high brightness for an OLED and uses that brightness at the right times in the right places. And Sonys XR processor is now well polished and with the added XR clear image feature, the picture looks phenomenal. Even low quality low bit rate content is cleaned up nicely. If you’re on the fence, just hop on over and take the plunge. It’s well worth the price premium. It’s just an all around exceptional TV. Not to mention the incredible out of the box picture/color accuracy, excellent sound design, and user friendly intuitive Google TV based software. And it won King of TVs for 2023 at the Value Electronics TV shootout. Sony has done it once again. You can’t go wrong with this TV. Especially in 77 inch size for immersive viewing. Just call it the A95Legend

    Posted by Relentless83

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