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Customer reviews

Rating 4 out of 5 stars with 133 reviews

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  • Value

    Rating 4.0 out of 5 stars

  • Quality

    Rating 4.1 out of 5 stars

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    Rating 4.0 out of 5 stars

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77%would recommend to a friend

Customers are saying

Customers frequently mention the great sound quality and excellent battery life of the ITE Self-Fitting OTC Hearing Aids. Many find the fit and comfort to be satisfactory, and appreciate the accompanying app and charging case. However, some customers have reported issues with the initial setup and unreliable Bluetooth connectivity. Overall, the hearing aids are praised for their core functionality, but improvements could be made to the connectivity experience.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 2 Showing 21-40 of 133 reviews
  • Pros mentioned:
    Comfort
    Cons mentioned:
    Setup

    Rated 5 out of 5 stars

    Best Buy and Sony a win win combination

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was Leary about buying my hearing aids OTC. I was used to being fitted by an audiologist. The Best Buy salesman took the time and answered all my questions and made his suggestion based on my input. I had 60 days to make up mind if I liked them or not. I did have some problems setting them up. I called the Sony support center and worked with them to make some simple adjustments. I never wore my previous hearing aids all day but I enjoy wearing these all day long.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RonG, Thank you for taking the time to leave your review of Sony CRE-E10 OTC hearing aids. We are so pleased that you're enjoying our excellent prescription grade sound quality. we are also happy to hear you had a great experience with our knowledgeable OTC hearing aid support team. We truly appreciate your trust in Sony as a part of your hearing healthcare journey! Sony_US

  • Pros mentioned:
    Comfort, Sound quality

    Rated 5 out of 5 stars

    I hear things again that I haven't heard in years.

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I've had these hearing aids for three months now and am very satisfied with them. They work well and are quite comfortable. I especially liked the initial self hearing test feature. The tone tests generated settings specifically for my level of hearing loss. My hearing loss is in the higher frequencies. Now I can hear bird song again. Music sounds richer. My wife's voice sounds like it did when we first met. Yes, they are pricey, but when you consider that sound is one of the most fundamental senses it's well worth it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BOBF! We appreciate you taking the time to review Sony OTC hearing aids. We are so pleased to learn that you are able to hear birds again - how wonderful! It's great to hear that you find your new hearing aids to be comfortable and high quality. Thanks so much for trusting Sony to be a part of your better hearing journey! Erin Sony_US

  • Pros mentioned:
    Sound quality

    Rated 4 out of 5 stars

    Pretty Good!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    after going through 2 pairs of $5000 behind the ear hearing aids (that was several years ago) I am so happy about the Sony's. The customer service is great and the sound is really good, but they are a little hard to get into the ear the right way. It could be the little domes on the end might not be the right size . I think I'm in between sizes that they offer and will be calling customer service for their help.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SardiK, thank you for taking the time to leave a review of the Sony OTC hearing aids. I'm pleased you're enjoying Sony's excellent sound quality. Don't hesitate to contact our knowledegable and helpful Sony OTC hearing aid support team with any additional questions. Please find contact information here: https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=otcha Regards, Erin Sony_US

  • Pros mentioned:
    Battery life

    Rated 4 out of 5 stars

    Great hearing aids!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    These are very good hearing aids. I am ex-military and was exposed to thousands of hours of jet engine noise and thousands of gunshot reports. I can now hear conversations I had been missing for years. Even in a crowded restaurant, I hear everything my table companions say, without hearing everything else going on in the restaurant. Battery life is excellent and recharging is simple. The only improvement I would recommend is a greater spread of sizes for the earpieces.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KirkW! Thank you so much for taking the time to leave a review. I'm pleased to learn that you're enjoying the exceptional battery life and sound quality of the CRE-E10 OTC hearing aids. We truly value your feedback and appreciate that you've trusted Sony with your hearing healthcare! - Romeo Sony_US

  • Rated 3 out of 5 stars

    Hearing aids are good. Charger is terrible.

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The good: The hearing aids themselves work well and connect easily via bluetooth for use of the app and audio streaming. Hearing aid quality is good. Streaming sound quality is mediocre, but that's to be expected. The bad: The charger is horrible. It's difficult to properly seat the hearing aids and get the charging lights on. Even when they come on, on multiple occasions I have put the hearing aids into my ears in the morning, only to find them dead. If you put them in the charger, and you have the charger in a bag or anywhere where it might move, the hearing aids won't charge. Such a stupid thing to get wrong. For that reason, I can't recommend. If they had just designed these with replaceable #10 batteries, they would be great.

    No, I would not recommend this to a friend
  • Pros mentioned:
    Battery life, Sound quality

    Rated 5 out of 5 stars

    Better overall all

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my second set of hearing aid I bought from BB. The first one I got is an EARGO. This sony hearing aid is better in amplifying higher frequency sound which is mainly my problem. Not as discreet as the Eargo but I am no longer hiding I am wearing a hearing aid. Battery life too is way better than the Eargo so far. I will update once I have it longer.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Dad42! Thank you for the excellent review! I'm so glad to hear the Sony OTC hearing aids provide the sound quality and great battery life you've been looking for! We appreciate you trusting Sony with your hearing healthcare needs. Regards, Erin Sony_US

  • Pros mentioned:
    Battery life, Sound quality

    Rated 5 out of 5 stars

    Great Hearing Aids: A must buy!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent sound quality, easy to set up, great phone app and long charging batteries (rechargeable). Much less expensive than the hearing aids at my doctor's office and quality is equal to the prescription device.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TracyS! Thank you so much for taking the time to review Sony OTC hearing aids. We are so happy to learn that you found the setup process to be easy and have been pleased with the rechargeable batteries and Sony | Hearing Control app. Sony appreciates the trust you've placed in them during your hearing health journey!

      Best regards,

      Romeo Sony_US

  • Pros mentioned:
    Battery life

    Rated 4 out of 5 stars

    helped me get my hearing back to 90%

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    took me about 3 months to fully adjust and now sometimes I forget I'm wearing it - it has brought my hearing back to close to 90%. wish list - it could be a little smaller but battery life will last all day - 18 hours so its great. also, the silicone cups needs to be replaced weekly (and not monthly as Sony advises) - take that cost into account.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JayLo! Thank you for taking the time to review Sony CRE-E10 OTC hearing aids. We're so happy to learn that the battery life has been a positive product feature for you! The frequency of which click sleeves need to be changed will vary from ear to ear and is typically related to the amount and frequency of wax production. To prolong time between changing click sleeves, we also recommend cleaning click sleeves with a soft cloth or included brush after each use.

      Best regards,

      Romeo Sony_US

  • Rated 4 out of 5 stars

    Hearing

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    These hearing aids were actually quite good and I'd rate them a 5 but for the fact that they are black in color so very noticeable when wearing. That being said, the quality and the amplification of sound was quite good. If you don't mind the color, I would totally recommend getting these.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ScottsdaleSB, thank you for the excellent review! I'm so glad you're enjoying the great sound quality from your Sony OTC hearing aids. We'll be sure to pass along your request for different colors to our developers. We appreciate your feedback!

      Regards,
      Erin Sony_US

  • Pros mentioned:
    Battery life, Sound quality

    Rated 5 out of 5 stars

    Love these earbuds!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    These hearing aids have been working much better than expected! I’ve had them for a month— charged them in their case the day they arrived— haven’t had to recharge yet! Great product and technology. Awesome for singing in a group or with loud music because you can hear your own voice and stay on key—nice bonus!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thanks, LoveEm for a great review! We are so pleased to learn that Sony OTC hearing aids have made it easier for you to hear when singing! Thank you for trusting Sony with your hearing needs! Erin Sony_US

  • Cons mentioned:
    Bluetooth

    Rated 4 out of 5 stars

    A good hearing aid

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The sound was ok. I wore them for 3 weeks as described in the manual, they still were painful so I did return them. I also had Bluetooth connectivity issues about 10% of the time.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi VMM2021,

      Thank you for taking the time to review the Sony CRE-E10 OTC hearing aids. We are sorry to learn that you experienced discomfort with the fit of your devices. Sony OTC hearing aids are non-custom devices, and because of differences in ear size and shape, they are not designed to fit perfectly in all ears. Have you considered trying the CRE-C20 model? Some customers have found that due to its smaller size, the C20 is more comfortable. Please note that C20 devices do not offer Bluetooth connectivity or streaming.

      -Ralph Sony_US

  • Rated 4 out of 5 stars

    VERY GOOD HEARING AIDS, not good ear buds

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have searched for OTC hearing aids that are affordable. These are the best I've found. I bought these because they say they can be used as ear buds with Apple devices, My honest opinion. These are very good HEARING AIDS, they are not good EAR BUDS. They keep disconnecting when I play music unless I have my phone in front of me. So do yourself a favor GET THESE FOR HEARING AIDS and get a bone conduction head set for for music,

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PhillipS! Thank you so much for your thoughtful 4-star review of Sony CRE-E10 OTC hearing aids. We're thrilled to hear that your new hearing aids have been a great solution for your hearing needs.
      While the E10s do offer streaming capabilities with Apple devices, you're absolutely right that their primary function is to support better hearing. As these devices use Apple's MFi connection for streaming instead of a traditional Bluetooth connection, signal strength and distance between devices may vary. We recommend keeping your phone near while streaming, and avoiding placing your phone in a pocket or bag.

      If you need additional assistance with streaming concerns, we encourage you to reach out to our expert Sony Hear Team: https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=otcha

      Thank you for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Comfort

    Rated 5 out of 5 stars

    Better than over ear hearing aids by far

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am thoroughly impressed with these Sony hearing aids. Very, VERY comfortable and love using the Bluetooth features. Once set up, they work perfectly. The only gripe I have is with the app account creation process. To be honest, it was horrible. Sony should do better. It took way to many failed attempts to prove I wasnt a robot and the verification email tookway too many attempts to receive. Do better Sony! Again, as far as the functionality and and results of the hearing aids, they are fanastic!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Scot! Thank you for the wonderful review. We're glad you're enjoying the comfort and Bluetooth features of the Sony CRE-E10 OTC hearing aids. We're sorry to hear that you had trouble with the account creation process. We'll be sure to share your feedback with our developers. Thanks again for choosing Sony on your hearing healthcare journey! Erin Sony_US

  • Cons mentioned:
    Bluetooth

    Rated 1 out of 5 stars

    Not worth the hype

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I had high hopes for these hearing aids, but unfortunately, they’ve been a letdown. While the design is sleek and the app interface is decent, the core functionality just isn’t there. The sound quality is inconsistent, and background noise often overwhelms conversations, even in relatively quiet environments. Despite multiple adjustments and firmware updates, I still struggle with clarity, especially in group settings or outdoors. The Bluetooth connection is also unreliable—it frequently drops or fails to reconnect automatically, which is frustrating for daily use. For the price, I expected a much more refined and dependable experience. I really wanted to like these, but they just don’t deliver where it matters most

    No, I would not recommend this to a friend
  • Pros mentioned:
    Fit
    Cons mentioned:
    Bluetooth

    Rated 2 out of 5 stars

    Swing and a miss

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really excited when these were announced, waited patiently for release. Disappointed when used. These are Sony, synonymous with musical quality which absolutely disappoints. As Bluetooth devices these were poor for both music and useless for phone calling, Fit well, deep in the ear, but did not have much noise cancelling ability and difficult adjustment for individual hearing. I can't say that the amplification was particularly pleasing--crackling mylar effect and balance between my voice and environment was off (my voice to loud). I had been SO hopeful. I hope Sony realizes that there are hearing impaired consumers that want the quality of a Sony Noise Cancelling Earbud with services for the hearing impaired.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PaulT, I'm so sorry the Sony OTC over-the-counter hearing aids didn't work out for you. It's true, hearing aids and earbuds will sound very different when listening to music. There's a lot of reasons for this, beyond the scope of this reply. Similarly, hearing aids do not have noise cancellation like earphones. Hearing aids use a different type of noise reduction to optimize speech. You may benefit from seeing a hearing care professional to provide a more customized fit. We hope you find a solution to help you on your hearing journey! Thank you for trying our product!" -Erin Sony_US

  • Rated 4 out of 5 stars

    Went a different route and returned them

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    These are decent as hearing aids. Sound adjustment s are great but using them for streaming audio sounds really “tinny” and has zero bass. The volume leaves a lot to be desired when streaming audio also. I tried to use them in the gym and couldn’t hear the music at all. I ended up buying AirPod Pro gen2 headphones after watching a YouTube idea of how to change setting to use them as hearing aids and they are much better for me and at 1/5th the cost. Keep in mind that I have mild hearing loss. Maybe they work better for others but I wasn’t super impressed with them.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NathanM! Thank you so much for taking the time to review Sony OTC hearing aids. We are saddened to learn that these devices did not meet your expectations. It is important to note that while made-for-iPhone (MFi) hearing aids can stream audio, their main purpose is improved hearing. Hearing aid streaming is not always comparable to streaming from consumer earbuds. We are happy you have found a solution that meets your needs and are appreciate that you gave Sony a chance during your hearing healthcare journey. Regards, Erin Sony_US

  • Pros mentioned:
    Battery life, Sound quality

    Rated 5 out of 5 stars

    The Sweet Spot for Hearing Aid Cost and Fuction

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    These are so easy to use! And very comfortable. I love that you get 20 plus hours on a single charge. The sound quality is amazing, too. And they are small and not very noticeable either.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarkO! Thank you so much for taking the time to revier our Sony OTC hearing aids. I'm so happy you found the comfort and ound quality that you were looking for. The long battery life and discreteness is a big plus too! Thank you so much for trusting Sony with your hearing healthcare journey! Erin Sony_US

  • Pros mentioned:
    Fit

    Rated 3 out of 5 stars

    charging issue

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    have had these for 10 months now. am one the 3rd pair. i like the fit, much better than the eargos i tried. the reason i am on the 3rd pair is the charging. each pair, this latest pair included, will not seat right. the magnets that are suppose to keep them seated get weak.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Prescription wasn’t the only answer…

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love these! My dad who has severe loss of hearing gets some assistance with them. Why would I use these vs a prescription aid that would serve him better? Easy, he loses/breaks whatever he has. Might as well be these $1k-ish pair vs his previous $3-4k aids. This being said, we went through several brands before finding the Sony could do the bare minimum for him.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EPKR!

      Thank you so much for taking the time to review Sony CRE-E10 OTC hearing aids. We are so happy to hear that your father has been successfully using his new devices! It is always rewarding to hear how our products positively impact people's lives. Don't hesitate to contact our Sony OTC Hear Team if there's anything we can do to assist in the future: https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=otcha

      -Ralph Sony_US

  • Pros mentioned:
    Battery life

    Rated 5 out of 5 stars

    Better than expected

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I've been wearing prescription behind the ear hearing aids for the past 8 years and have gone through 2 pairs. It was time for an upgrade so I started my research and decided to try one of the new OTC aids. I first tried another brand but returned them due to a software issue that prevented my Android phone working with the hearing aids. Then, Sony came out with their OTC aids so I gave them a try. They are superb! I can now hear things that even the prescription aids would not process properly. The specs say up to 26 hours on a charge and that is conservative. I wear them for 15~16 hours per day and the charge level is still at 60%

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Aiko! We really appreciate the time you took to review our Sony OTC hearing aids! It wonderful to learn that you have been experiencing improved hearing and great battery life with these devices. We are truly grateful that you have trusted Sony to be a part of your hearing healthcare journey! Regards, Erin Sony_US