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Customer Ratings & Reviews

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Customer reviews

Rating 4 out of 5 stars with 133 reviews

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Rating by feature

  • Value

    Rating 4.0 out of 5 stars

  • Quality

    Rating 4.1 out of 5 stars

  • Ease of Use

    Rating 4.0 out of 5 stars

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77%would recommend to a friend

Customers are saying

Customers frequently mention the great sound quality and excellent battery life of the ITE Self-Fitting OTC Hearing Aids. Many find the fit and comfort to be satisfactory, and appreciate the accompanying app and charging case. However, some customers have reported issues with the initial setup and unreliable Bluetooth connectivity. Overall, the hearing aids are praised for their core functionality, but improvements could be made to the connectivity experience.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 4 Showing 61-80 of 133 reviews
  • Rated 5 out of 5 stars

    Modern, top quality.

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing top quality hearing aid with very modern look and design.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jake,

      Thank you for taking the time to share your positive experience with the E10. We're proud to offer a hearing aid that not only provides exceptional performance but also boasts a contemporary and stylish design. We're glad you're enjoying it!

      Best regards,

      Romeo sony-global

  • Rated 4 out of 5 stars

    Another reliable Sony product

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    These hearing aids are excellent in their amplification and Bluetooth connectivity with iPhones. I am not certain that they fully recognize and respond to all sound circumstances, such as a noisy restaurant. Nonetheless I am very happy with their overall performance.

    I would recommend this to a friend
  • Pros mentioned:
    App

    Rated 5 out of 5 stars

    Solid choice

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    These OTC hearing aids do work well. A good app gives you lots of control and the fact the your phone calls are streamed to them is a really nice feature.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi jayla! Thank you so much for taking the time to review Sony OTC hearing aids. We're so happy to learn that you've had such success with your new hearing aids. Being able to stream phone calls is such a great feature! Thank you so much for choosing Sony for your hearing healthcare needs! Regards, Erin Sony_US

  • Rated 5 out of 5 stars

    Sony hearing aid

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have serious hearing loss and l try just above everything hearing aid out there and none of them work for me but I'm amazed with Sony they work really well... it worth every penny...

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GilbertP! I'm so glad you were able to get great sound quality with the Sony OTC hearing aids. Thank you so much for trying our product! Erin Sony_US

  • Rated 5 out of 5 stars

    I would recommend

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    First set of earring aids I have owned. It does improve my being able to hear better. In restaurants I’m able to hear conversation with friends. Background noise is still there but I don’t think you can ever get away from that as it is sound and that is what is being amplified. Overall I made a good choice and am happy!! Having the 60 day return policy made me feel comfortable that I would have plenty of time to see if I liked them

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PatrickM, Thanks for taking the time to review your new Sony CRE-E10 OTC hearing aids! We are thrilled to learn that these devices are helping you hear better. We are so delighted that you've trusted Sony to be a part of your hearing healthcare journey! Regards, Erin Sony_US

  • Rated 5 out of 5 stars

    Best Service

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Customer rep was patient and polite speaking over the phone and very knowledgeable

    I would recommend this to a friend
  • Pros mentioned:
    Sound quality

    Rated 5 out of 5 stars

    Fantastic

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    But they fell out of my ears frequently. As good if not better than seimans or any miracle ear overpriced product

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tisha,

      Thank you so much for taking the time to review Sony OTC hearing aids. We are so happy to learn that you like your new Sony OTC hearing aids. If you have any questions about the fit of your hearing aids to best support keeping them in your ears, please contact our friendly and knowledgeable Sony OTC hearing aid support team for help. https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=otcha

      Best regards,

      Romeo Sony_US

  • Rated 3 out of 5 stars

    Sony OTC hearing aids cre e10

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A bit smaller and closer to skin color rather than black color are desirable. Otherwise I liked it. My wife hated my look with those black thing in my ear.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamesP! Thank you for taking the time to review your new Sony OTC hearing aids! I'm so glad your hearing is improved with the Sony CRE-E10 hearing aids. Sony also offeres the CRE-C10, for a more descete appearance. Sony values the feedback of our customers, so we will be sure to pass along your request for more colors as we develop future products.

      Erin Sony_US

  • Rated 3 out of 5 stars

    Good Deal

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Was a very good deal during Year end Bestbuy promotion. But Product not supported outside USA

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello NReddy, thank you for taking the time to leave a review! I'm happy to hear that you were able to take advantage of a year-end promotion and are enjoying your Sony OTC hearing aids. Each country individually regulates the sale of medical devices. At this time, the Sony OTC hearing aids are only available for purchase in the USA and the app can only be downloaded in the USA. However, if the OTC hearing aids are set-up in the USA, you should be able to travel internationally and use it normally.

      Regards,
      Erin Sony_US

  • Pros mentioned:
    Battery life

    Rated 5 out of 5 stars

    Sony Hearing Aids

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent product and performs as advertised. Long lasting batteries and convenient charger

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SharylE! Thank you for taking the time to leave your review of Sony CRE-E10 OTC hearing aids. We are so pleased that you're enjoying your new hearing aids! The rechargeable batteries are so convenient. We truly appreciate your trust in Sony as part of your hearing healthcare journey! Erin Sony_US

  • Best Buy Employee

    Rated 4 out of 5 stars

    Sony hearing aids

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    Best Buy Employee
    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    [Employee of bestbuy] Great product. A bit latge and resemble regular earbuds. The user app is extremely versitile and customizes each one separately

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ronny! I'm pleased to hear that you're enjoying the Sony OTC hearing aids and the customizable options within the app. We truly appreciate your trust in Sony as a part of you hearing healthcare journey! Regards, Erin Sony_US

  • Pros mentioned:
    Sound quality

    Rated 5 out of 5 stars

    Quality product

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy to use excellent sound , and clarity I recommend it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RoyF! Thanks for taking the time to review the Sony CRE-E10 OTC hearing aids! We are thrilled to learn that you've found the hearing aids are easy to use with excellent sound quality. We appreciate the trust you've placed in Sony. - Romeo Sony_US

  • Rated 5 out of 5 stars

    OTC Hearing Aides

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    bought these after trying the less expensive pair. Worked well, but I could not get them to stop hurting my ear because of the size.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidC! Thank you for taking the time to review Sony CRE-E10 OTC hearing aids. We are thrilled to learn they've been working well for you!
      Because these hearing aids are OTC, they are non-custom, meaning they are not designed for the specific size and shape of your ear. We encourage you to reach out to our expert Sony Hear Team for more assistance with this concern: https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=otcha

      Thanks for considering Sony products and for your feedback!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Fit

    Rated 5 out of 5 stars

    Great Hearing Aids

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent fit, customizable hearing options, great tech support

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sloopy,

      Thank you for taking the time to leave your review of Sony CRE-E10 OTC hearing aids. We are so pleased that you've found them comfortable with variety customization options. I'm also happy to hear you had a great experience with our knowledgeable OTC hearing aid support team. We truly appreciate your trust in Sony as a part of your hearing healthcare journey!

      - Romeo Sony_US

  • Rated 3 out of 5 stars

    Good

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Qualiy product. Needs additional functional settings to adjust to your specific hearing though I have not used the help desk yet. They potentialy could adjust more? better option than $10,000 dollar hearing aids!

    I would recommend this to a friend
  • Rated 1 out of 5 stars

    Disappointing

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    While these do amplify sound, and helped me with listening to the television and people talking to me, they were often inadequate and I had to remove them from my ears to enable me to hear better! Overall, for me, they didn't do a good job. The tone control is limited to either enhancing the high frequencies (treble) or enhancing the low frequencies (bass). This single slider control in the app is inadequate if you wish to amplify a range of sounds. I mostly set it to the full bass level, as the sound was too tinny if that wasn't done or if the treble was enhanced. I think a broader, "graphic equalizer" type of control would be far superior. Next the noise reduction is very slow to respond and often doesn't work. I also noticed the app would at times reset tone and volume settings back to the factory default, or midpoint. That's quite inconvenient. Finally, the case contains a rechargeable battery and is good for a couple of hearing aid recharges, which is nice. The problem with the case is that the lid is flimsy, does not really snap shut and pops open frequently, letting the hearing aids fall out. I have resorted to using a rubber band around it. In conclusion, I am disappointed in these Sony hearing aids. I expected more from Sony.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HandyBob,

      Thank you for trying the Sony CRE-E10 OTC hearing aids. We are saddened to hear that these devices did not meet your expectations. We have a friendly and knowledgeable Sony OTC hearing aid support team available to help you during the setup process, fine-tuning, and beyond! Please find contact information here: https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=otcha

      Sincerely,

      Romeo Sony_US

  • Rated 3 out of 5 stars

    Didn't work for me!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Hurt my ears and too much feed back. Just didn't work for me. Returned them.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FolsonBill. We appreciate that you took the time to leave a review of Sony OTC hearing aids and are so sorry to learn that these did not work out for you. Sony OTC hearing aids are non-custom devices, meaning they were not designed specifically for the shape of your ear. Sometimes when someone wears a non-custom device, it may not fit the individual ear perfectly. You may benefit from contacting a hearing healthcare professional to learn about custom-shaped hearing aids. Erin Sony_US

  • Rated 5 out of 5 stars

    Life Changers

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought these for my mother as an alternative to the much more expensive prescription hearing aids. We were able to dial them in nicely for her hearing and she said they "changed her life." That's what I want to hear from her! Great stuff Sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LG24! Thank you so much for taking the time to leave a review of Sony OTC hearing aids! We're thrilled to learn that your mother has had a life changing experience while wearing her new hearing aids! Thank you so much for trusting Sony to be a part of your mother's hearing healthcare journey.

      Best regards,

      Romeo Sony_US

  • Rated 4 out of 5 stars

    Sony hearing aids

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    These are pretty good for the price. Too bad the speakers aren’t better to listen to music.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Hi Kenny, I'm so glad you're enjopying the cost/benefit of the Sony CRE-E10 OTC hearing aids. It's true, hearing aids and earbuds will sound very different when listning to music. There's a lot of reasons for this, beyond the scope of this reply, feel free to reach out to our Sony Product Support team if you'd like to furhter discuss. Thank you for taking the time to review our product! Erin Sony_US

  • Rated 5 out of 5 stars

    Very pleased with my second choice!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I've been very pleased with this choice. I had tried a heavily marketed brand from a different manufacturer and found them to be much less than I was expecting. When I first tried these the experience was exactly as I hoped it would be. Saving a thousand dollars was a bonus as well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CyrusR! I'm so glad you were able to save money and get great sound quality. Thank you so much for trying Sony over-the-couter hearing aids! Erin Sony_US