The Tamron 50-400mm F/4.5-6.3 Di III VC VXD is the unprecedented, next-level ultra-telephoto zoom lens for Sony E-Mount full-frame mirrorless cameras. With its wide 50mm starting focal length, full-body shots of subjects like wildlife can be captured in the surrounding environment. The wider end of this unique mirrorless zoom lens is particularly useful for side-line sports, wildlife and other subjects that move closer as you are shooting, allowing you to continue photographing without the need to change lenses. Additionally, users can enjoy the world of half-macro photography with excellent close-up shooting capabilities. Also, users can customize certain functions and update the firmware via the Connector Port by using the dedicated TAMRON Lens Utility. Clearly, the 50-400mm F4.5-6.3 is a brand-new kind of ultra-telephoto zoom lens that combines a 50mm standard focal length, outstanding image quality and highly nimble mobility. This one lens captures a lively world with all the clarity you desire and can guide you to exhilarating new photographic experiences.

The 17-70mm F/2.8 Di III-A VC RXD (Model AFB070S700) is a large aperture everyday zoom lens for Sony E-mount APS-C mirrorless cameras. Fast, sharp, quiet, and small—this new APS-C zoom lens is extraordinarily versatile and perfect for everyday photography. The lens was created to achieve a broad zoom range and excellent image quality. With a focal length range of 17-70mm (a full-frame equivalent of 25.5-105mm), it’s the world's first 17-70mm F2.8 standard zoom lens with a 4.1x zoom ratio for APS-C cameras. The 17-70mm F2.8 includes Tamron's proprietary VC (Vibration Compensation). When shooting video, by utilizing AI technology, image stabilization performance improves compared to conventional models. Designed specifically for use with APS-C mirrorless cameras, the lens is light weight and compact, even with VC. Its small size and versatility make it a great choice for outdoor, travel and vacation photography, where compact camera bags are preferred, and of course for daily use. Additionally, photographers / users can take advantage of a close working distance. It features an MOD (Minimum Object Distance) of 0.19m (7.5 in) at the wide-angle end and 0.39m (15.4 in) at the telephoto end. The lens is equipped with Tamron’s RXD (Rapid eXtra-silent stepping Drive) AF drive system, a high-speed, precision stepping motor unit. It also incorporates a wide variety of other features, including Moisture-Resistant Construction and Fluorine Coating for added durability. In your everyday life and on your trips to distant places, this lens captures all the excitement and discoveries with the finest possible detail.

The Tamron 28-75mm F/2.8 Di III VXD G2 (Model A063) provides outstanding resolution and superb overall performance in a lightweight and compact zoom lens for Sony E-mount full-frame mirrorless cameras. High definition and spectacular image quality are the key areas of advancements. The Model A063 features a redesigned optical system but maintains a size similar to its predecessor. The lens provides exceptionally strong optical performance, edge-to-edge across the frame, throughout the entire zoom range, along with the soft, beautiful bokeh effects that are distinctive to fast aperture lenses. The lens features Tamron’s VXD autofocus motor to enable high speed, high precision auto-focusing. Closeup shooting capabilities have also been improved and achieve an MOD of 7.1” at 28mm and a maximum image magnification ratio of 1:2.7. It is equipped with new, groundbreaking features that enable users to easily perform customization and firmware updates themselves. For example, users can reverse the direction of the focus ring for manual focus operation. Additionally, Tamron has adopted a new design with improved ergonomics and revised the exterior coating of the lens body to improve scratch resistance. The filter size is 67mm, which is standard among Tamron's fast aperture zoom lens series and enables the sharing of lens caps, filters, and other accessories. In addition to features such as Moisture-Resistant Construction and a protective Fluorine Coating, the lens supports various features built into Sony E-Mount cameras, including Fast Hybrid AF, Eye AF and in-camera lens corrections (shading, chromatic aberration, distortion).