- $519.99The price was $649.99
The most accurate heart rate sensing in a wearable*
Starting at $199 with qualifying trade-in.
Exclusions, terms and conditions apply. Apple Watch Series 12 requires iPhone 11 or later with iOS 27 or later.
New
iPhone 18 Pro
iPhone 18 Pro
Save up to $1,200 on iPhone 18 Pro
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with qualified activation and trade-in.
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iPhone Duo
iPhone Duo
Pre-order starts Friday, October 16 at 8 a.m. ET
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Apple Watch
Apple Watch
Apple Watch Ultra 4 starting at $369 with qualifying trade-in
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AirPods 5
AirPods 5
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Razer - Kraken V4 X Wired Over-the-Ear Gaming Headset for PC, Mac, Playstation, Nintendo Switch, Steam Deck, Mobile, and Tablet - Pokémon Edition - Drops 09/21/26
CleanEze - Eye Massager with Heat, for Migraines & Dry Eyes, Relax Reduce Strain Improve Sleep - Drops 09/22/26
ASUS - ROG NUC 16 Edition 20 Gaming Mini Desktop - Intel Core Ultra 9 (2026) - 64GB Memory - GeForce RTX 5090 - 2TB Storage - Black - Drops 09/23/26
TOZO - AI Translation Touch Open Ear Earbuds, 145+ Languages, Bluetooth 6.0, Motion & Voice Control, Soft Earhook, 36H, IPX7 - Titanium Black - Drops 09/24/26
LEGO - Technic Fast and Furious Dodge Charger R/T Car 42231 - Drops 09/25/26
SANDISK - 1TB Pokémon Portable SSD, Mewtwo Edition, up to 5x faster than old-school portable hard drives - purple - Drops 09/29/26
Alpicool - X20 Portable Fridge 12 Volt Car Refrigerator 20 Quart Fast Cooling Freezer For Fishing, Camping, Truck, RV - Blue - Drops 10/01/26
VIOFO - A229 Plus Dash Cam Front and Rear, Dual STARVIS 2 Sensors, 2 Channel HDR, 1440P+1440P Voice Control Dashcam - Black - Drops 10/02/26
GEEKOM - Air12 Lite Mini PC, Intel 13th Alder Lake N95 Desktop Computer, 8GB DDR4 RAM& 256GB SSD, Windows 11 Pro Pre-installed - Black - Drops 10/07/26
Renpho - Pocket-Sized Deep Tissue Mini Massage Gun with 4 Massage Head & Carry Case - Black - Drops 10/08/26
Withings - BeamO 3-in-1 Health MultiScan - Silver
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Top Deal$549.99The price was $699.99 - Save $130
Lenovo - Idea Tab Plus - 12.1" 2.5K Tablet - 8GB RAM - 128GB UFS - Luna Grey
Top Deal$209.99The price was $339.99 - Save $750
Alienware - 15.3" 2K Gaming Laptop - AMD Ryzen 200 Series R7 260 2026 - 16GB Memory - NVIDIA GeForce RTX 5050 8GB - 1TB Storage - Black
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Apple - Refurbished Excellent - 10.2-Inch iPad - (8th Generation) with Wi-Fi - 32GB - Silver
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Top Deal$899.99The price was $1,474.99 - Save $550
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Apple Watch heart rate sensor:
*Based on data from an Apple-conducted study of heart rate accuracy, during July and August 2026, utilizing commercially available best-selling wearables available as of June 2026. For more information visit apple.com/HRAccuracy. By going to this site, you are entering a site hosted and operated by Apple. Please review their Privacy Policy. All personal information you provide is subject to that Privacy Policy. Different terms and conditions may apply.