HP Hearing PRO Self-Fitting OTC Hearing Aids are innovative products that look nothing like a traditional hearing aid. Built to medical device standards and meeting all FDA requirements for safety and efficacy, the HP Hearing PRO features Ear ID self-fitting software and technology powered by Nuheara. Ear ID has been clinically proven to be substantially equivalent to a professionally-fit hearing aid. The proprietary Ear ID software tests the wearer’s individual hearing thresholds from low frequency to high frequency in each ear, then automatically programs the HP Hearing PRO hearing aids for each ear. This ability for the consumer to self-fit through the HP Hearing application, for iOS and Android platform mobile devices, allows a quick and easy acclimation experience for the consumer. The entire acclimation experience takes about 10-15 minutes from unboxing through customization of the user’s personalized profile to accommodate their perceived mild to moderate hearing loss. In addition to the HP Hearing PRO’s capabilities as an OTC hearing aid, this innovative product streams media and phone calls via Bluetooth. The Active Noise Cancellation minimizes background noise for an immersive sound experience when streaming phone calls or music. Additional features include an HP Hearing app for iOS and Android, Rechargeable built-in Li-ion batteries, and Charge Case for on-the-go charging Most importantly, the HP Hearing PRO has been clinically validated through research completed by the National Acoustic Laboratories to provide a 30% speech understanding improvement in the presence of noise using the directional microphone feature called Focus. This is a significant benefit for consumers in restaurants or social situations where background noise makes understanding speech difficult. Now, at the touch of the HP Hearing app, a wearer can switch the directional microphone settings to Focus on sounds towards their front, quickly allowing for immediate improvement in speech understanding.