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Customer Ratings & Reviews

Your price for this item is $499.99
The comparable value price is $589.99

Customer reviews

Rating 4.7 out of 5 stars with 287 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers consistently note the great picture quality of the 55" Class X77L LED 4K UHD Smart Google TV (2023). Many find it easy to use, with vivid colors and a built-in Google TV that works well. Some customers have mentioned that the remote control lacks number buttons.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 1 Showing 1-20 of 286 reviews
  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    EUREKA‼️

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was looking to upgrade my old TV. What I found was a dazzling Sony - 55" Class X77L LED 4K UHD Smart Google TV! In a word, “WOW”. It totally exceeds my expectations! It is better in every way, providing hours of entertainment. We are thrilled with our purchase, and pleased by the price point. We couldn’t be happier. Thank you, Best Buy, for leading us to this unit.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnB,

      You made the right choice upgrading to the Sony X77L! Experience all your favorite content in lifelike 4K HDR picture quality, powered by the 4K Processor X1™. All your HD content is upscaled to near-4K resolution resulting in sharp details and real-world colors. Google TV™ with Google assistant™ makes it easy to find your favorite movies and shows from all the top streaming apps. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    SONY KD55x77L

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV was purchased on 12/01/2023 for primary living room viewing at about 12 feet from the screen. It is replacing a 40" Visio with DIRECTV as a provider which is still being used until they disconnect the service. YouTube TV will be the primary streaming service with Goggle TV and Peacock included. I've had a month to figure out how to use the new system and am extremely satisfied with the picture and sound quality. When move the new TV to its final resting place, I may add a sound bar, if needed. The sales person Alex and assistant manager Emily were both knowledgeable and professional in answering the many questions that my wife and I had. We're happy with our new TV!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Marvin,

      You made the right choice upgrading to the Sony X77L! We're glad that you like the sound, picture quality, Google software, and supported apps of the TV. Experience all your favorite content in lifelike 4K HDR picture quality, powered by the 4K Processor X1™. All your HD content is upscaled to near-4K resolution resulting in sharp details and real-world colors. Google TV™ with Google assistant™ makes it easy to find your favorite movies and shows from all the top streaming apps. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My first smart tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Coming from a 32in LCD tv to a 55in LED smart, I am very happy I upgraded. The picture is beautiful and the sound crisp. It is great for the purpose it serves. Only issue is that the android system is sometimes laggy which is to be expected because it’s technology but other than that no complaints here. I acutually purchased an open box one online, and when I got to the store they didn’t have it so they gave a brand new one in the box for the price of an open box. So I really have no complaints.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Buck50, Thank you for upgrading to your new Sony X77L! We're glad to hear that you're satisfied with the beautiful picture and crisp sound of this TV. Please make sure to install the latest firmware version of this TV for optimal performance. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony smart TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My Sony smart TV is amazing! The picture quality, the color the high definition it’s all on point television makes binge watching breeze!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ladymarilyn,

      Perfect! We're glad that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    SonyEmelkanal

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It's a very nice TV. I've used Sony before. The picture and sound are great. I'm learning slowly because I don't speak English. The only drawback is that there is no Turkish language.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EmelKanal, We are glad that you like the quality of your Sony BRAVIA TV. We always strive to deliver the best picture and sound quality with our TVs. With our X77L, you will experience all your favorite content in lifelike 4K HDR picture quality, powered by the 4K Processor X1. Even your favorites in 2K and HD are upscaled close to 4K quality, thanks to 4K X-Reality PRO. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. We take all user input seriously and will make sure your comments reach the appropriate person. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    55tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv works well. Color good. easy to setup. Still learning small part.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NolaR,

      You made the right choice with the Sony X77L! We're glad that you are enjoying the picture quality and user-friendly functions of the TV. To know more about the amazing features of the TV, you may refer to our support website for help guides and manuals.

      Experience all your favorite content in lifelike 4K HDR picture quality, powered by the 4K Processor X1™. All your HD content is upscaled to near-4K resolution resulting in sharp details and real-world colors. Google TV™ with Google assistant™ makes it easy to find your favorite movies and shows from all the top streaming apps. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture and sound quality tv

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    X77L has given me a great TV watching experience. It is an impeccable picture quality with great sound and accurate picture quality. It has a crisp visual quality with no smidging of colors or overpowering brightness. Google assistant feature makes my life easy by enabling voice activated controls. HD quality gives a sharp picture quality even when there are fast paced scenes. It's a great option for living rooms that are not too big and a pretty budget friendly alternative to other TVs.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ishi,

      Amazing! We're glad that you like the sound, picture quality, Google assistant function, and size of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great purchase

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am very happy with my purchase. Initially went in to purchase a new LG tv. I was assisted by one of the store associates who showed me a few LG televisions but the showed me the Sony. The picture quality is 10 times better than the LG that I was considering. The Sony was a great suggestion and I am very happy with my purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AliciaS,

      That's great! We're glad to hear that you're happy with the picture quality your new Sony TV. We appreciate the 5-star rating and thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Good tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good quality tv. Nice picture. Easy set up. I do recommend it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Customer,

      Great! We're glad that you like the picture quality and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bye bye Samsung, hello Sony

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the best TV I have bought in my life so far. Definitely way better quality than Samsung by far. The interface, software, app compatibility worked perfectly too. I look forward to getting some mileage out of it, unlike Samsung stuff which has a built in self-destruct timer.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RyanK,

      Awesome! Thank you for the 5-star rating and we're glad to hear that you like your new Sony TV. We appreciate the 5-star rating and thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Recommend

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    That’s perfect for un small apartment good resolution and easy control

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LauraT,

      Amazing! We're thrilled that you are enjoying the size, picture quality, and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Sony tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality and sound. I love the Sony tvs. This it the second one I've bought.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NewPhoneuser,

      Awesome! We're thrilled that you are enjoying the sound and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Awesome TV!!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is worth ever it!! You will not be disappointed... very easy to set up

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jennifer,

      Thank you for the 5-star rating and we're glad to hear that you like the ease of setup of the TV. Thank you for choosing Sony!

      -David Sony_US

  • Rated 5 out of 5 stars

    Thrilled with my new Sony 55 inch TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    very pleased with my new Sony 55 inch smart TV. The people at Best Buy were so helpful in helping me to pick out a TV that I could afford. Also, Best Buy is great in making it easy to handle the financing. And also very pleased with the geek squad technician who came to install it. Overall a great experience.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LoveMyApple, Thanks for sharing your awesome experience. We are thrilled to hear that you are very pleased with your new Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With our X77L, you will experience all your favorite content in lifelike 4K HDR picture quality, powered by the 4K Processor X1. Even your favorites in 2K and HD are upscaled close to 4K quality, thanks to 4K X-Reality PRO. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. It's great to hear that you were assisted well by our local dealer. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 4 out of 5 stars

    Great tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Decent tv for price, a little slow but overall a good tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChristopherR, thank you for sharing your experience with the Sony - 55" Class X77L! It's truly wonderful to know you're enjoying the powerful 4K Processor X1 which delivers lifelike picture quality full of rich colors and detailed contrast. If you'd like to improve the performance of the TV we recommend making sure your TV has the latest software version. Also you can clear the cache data of the TV by going to settings > system > about > storage > internal shared storage > cache > clear.
      Once again thank you for sharing your thoughts, and for choosing Sony! Best regards, -Dominick Sony_US

  • Rated 5 out of 5 stars

    Review

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good product. Had to get a new tv stand after we were told it would fit. Used Geek squad and he was awesome

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StevenF, Great service! We're also glad that you like the TV. We appreciate your feedback and thank you for choosing Sony. Erin Sony_US

  • Rated 5 out of 5 stars

    Great!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very impressive performance and tons of features that can be used and enjoyed by the entire family.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Galactica,

      You made the right choice! We're glad that you and your family are enjoying the amazing features of the X77L TV. Experience all your favorite content in lifelike 4K HDR picture quality, powered by the 4K Processor X1™. All your HD content is upscaled to near-4K resolution resulting in sharp details and real-world colors. Google TV™ with Google assistant™ makes it easy to find your favorite movies and shows from all the top streaming apps. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Leo

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am very happy to have this Sony television, thank you for the attention and fulfilling my dream to Best Buy

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LeonelSarmient

      Thank you for the purchase! We're glad to hear that you're happy with your new Sony TV. We appreciate the 5-star rating and thank you for choosing Sony!

      -David Sony_US

  • Rated 4 out of 5 stars

    Good pic and sound

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Apple Airplay and mirroing is problem, spent 1hr with Sony support, 1hr with BBY support, discussed with store taam. Thye dont have solution looks like. The only way is to return the TV and take new one.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rave,

      This is not the experience that we want you to have. We would like to know more about what happened and help you out. Please email us at [email protected] with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:
      Case Number:

      Sincerely,
      -Ralph Sony_US

  • Rated 5 out of 5 stars

    55”tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love it beautiful pic screen would recommend it to anyone

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CarmenT, We're glad you like your TV. Enjoy and thanks for choosing Sony! -Craig Sony_US

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