This is pretty sturdy and I like that it's pink. It was the right price and just what I was looking for. It's pretty cool how this twists up and stays the way to wrap it. It keeps the rest of the cord from getting all over the place and out of control.

Great charger for the price, after having chargers break time and time again, I am happy that I found one that should last a while, wish I had a different color, but the charger is awesome and can charge my IPhone 6 in under an hour! A must get!

Love the color selections. I purchased a pink and a purple. Great length and feels much more durable than the apple chargers. Great for traveling or to carry in your car or bag as the base of the wire is made to twist around the wire so it remains tangle free!

It's longer then I imagined, I've been using it for two or three months now, no problem with it ! I'll rather spend money on this then buying the original Apple charging cable.

The cord appears to be far more durable than the cords made by Apple. The length of the cord works well for most applications except at my bedside. I like the color, easy to find.