The blacks are really black. No artifacts. Very handy for viewing movies where the scene is in a dark room. The contrast is great. You can get some glare reflection in the screen. Highly recommend you go to Consumer's Report on this TV and look at the bottom of the review. It tells you the optimal calibration settings. Makes a difference. Sounds pretty good as is, but a soundbar adds to it. Bose makes a small one that fits perfectly between the feet.

My first OLED coning from a LED and its the best thing ever! The real inky blacks, colors looks alot better in general. And being able to play games at 120 fps is awesome. Love the features it comes with too.

Hdr, vrr, amazing picture quality and sound. Best tv ive ever owned.

Sharp picture, good contract, fits dedicated TV nitch. I owe the good buy to the Best Buy expert who helped me each step of the way.

The contrast and black levels are unreal, and the colors pop without looking fake. Streaming looks sharp and sports/motion are smooth. The interface is quick and the remote/setup were straightforward. Overall, a premium TV that feels worth the money.