I never wanted to go OLED because the room my TV is in has a lot of natural light. The reflections were horrible on my LED tv, but it was bright so it balanced out a bit. OLED isn't nearly as bright, so I was afraid that would be wasted money. With my old Q90 I still had to close the blinds to watch anything dark because of the glare. Even then I was dealing with washed out blacks. Last year Samsung dropped the S90D with the anti glare screen. I'm not one to spend that kind of money on first gen tech, so I waited and read/watched reviews. I went to BB and watched the floor model a lot. When they announced that the S95F was coming out with an even better anti glare screen and it was brighter, I was sold. So, I finally upgraded to OLED after years of watching washed out blacks and dealing with horrible glare on a glossy screen. Once the TV was on the wall I still saw a ton of glare with the film that was on the screen. As I slowly peeled that off I was stunned at how little glare remained. The anti glare diffuses the light so well that it's almost unnoticeable. I can watch dark content with my blinds open during the day now. The blacks are still super black. The picture is amazing. I know a lot of people talk about how the anti glare diffuses the light too much and washed out the screen, but that has not been my experience at all. If you're a gamer, this thing has some really cool options that pop up when it detects a console as the source. There's even a red dot option for when you're playing shooter games. This TV is all it's cracked up to be. I hope my picture does this thing justice. Ignore the squares on the edges. Those were for calibrating the lights on the back of the TV. Highly recommend it.

zero buyers remorse here. This is an excellent tv and it is PERFECT for the room we have it in. Our living room has a lot of windows and dealing with glare on the tv was always a problem. Now we can watch tv without seeing the reflection of the windows behind us, and ourselves. A salesperson tried to tell us that a "glare free" is not as clear of a picture as a regular tv but I have to disagree. Without the extra "noise" of all of the reflections in the screen on top of the media that we are trying to watch, I find that the picture is much much easier to see. You may not even really notice it, but I can tell you that you will notice the absence of it if you switch to glare free. I no longer see my reflection staring back at me if there is an especially dark scene on the tv. If you have any natural light in your living room or even lamps at night, I recommend this tv. It is also very sleek and thin. Also such a bonus for anyone who uses a Samsung smartphone or other devices.

Amazing TV. We bought the S95F to replace an older LG OLED. We love it. The brightness and anti-glare screen make this TV. It changes the game for OLED TV’s which can wash out a little and have reflections in bright rooms. We often watch movies in the dark (theatre room/living room) but also watch a lot with the lights on. We do not have direct sunlight as it is a finished basement living room but we have bright ceiling lights. You don’t even know the lights on are when watching. The color and contrast are amazing as is the refresh rate (games look incredible). However, and I cannot stress this enough, the anti-glare coating is what separates this TV from other OLEDs. If you have a bright space but want OLED contrast and refresh rate then look no further.

Switched from a LG 77 inch G5 to Samsung’s 77 inch S95F, primarily due to some inherent issues I found with the LG. In Dolby Vision Filmaker mode the picture is too dark, displays banding, dithering issues, worse gaming performance, and crushed black levels in darker scenes (look it up, these issues are documented well online). While it can be switched to other picture modes the LG still has these issues and needs a lot of adjustments and calibrating. Out of the box the Samsung just had a brighter picture with better color while in filmaker mode. After ISF calibration its simply produced an amazing presentation. Though Dolby Vision has its merits, I still prefer the color volumn a QD-OLED produces iver WOLED panels. My room lighting also varies, and at times can be bright. The glare-free panel is amazing and solves that issue as well. In the dark it simply disapears and creates an amazing cinematic effect!

Perfect TV for our living room. We have windows on the side of the tv that had to be closed when watching on our 2018 Samsung that we replaced. The matte screen on this tv doesn’t show any light and the picture is phenomenal. Integrates perfect with our Sonos surround setup, and the cable connect box fits perfect in our entertainment system so we only need to feed one cable through the wall. Very happy we upgraded just in time for the Bears playoff run!