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Amazon - Fire HD 10 - 10.1" - Tablet - 32GB 7th Generation, 2017 Release - Marine Blue-Front_Standard

Customer rating

Rating 4.6 out of 5 stars with 2916 reviews

95%
would recommend to a friend

Expert rating

Rating 4.3 out of 5 stars with 18 reviews

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Customer ratings & reviews

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  • Rating: 4 out of 5 stars

    Great tablet and the price was great

    Posted
    DDHarris2
    • Verified PurchaserVerified Purchase
    • My Best Buy® MemberMember

    This is my third tablet, the first was a Xoom, this was a good tablet but slow. The 2nd was a Galaxy Tab A - a good tablet but grossly over priced, also it continually lost network connectivity, easy to resolve but a pain in the.... Now I have the Fire tablet and it is, so far, great. It's setup is a bit different from android, but easy, you just have to get used to it. The screen resolution is magnificent. Nice bright colors. The sound is great as well. I've watched a few movies on the Fire (via Prime and Netflix) and they streamed wonderfully. I use my tablet mainly to read books and surf the internet. I have a Kindle Unlimited subscription (well worth the price). The Fire downloads the books, either automatically or on demand, in no time. I like the Kindle app on the Fire tablet. I also have the Kindle app on my Windows laptop and my Pixel 2 phone. The app seems to work better on the Fire. I don't take many photos with the Fire, but the few I've taken came out great. The one thing I was worried about was "Special Offers" - advertisements. I hate advertisements, just hate them. Now that I've said that, the advertisements on the Fire are unobtrusive. They pop up when you first turn the screen on, you can either respond to the "Special Offer" or just enter your pin and the advertisement is gone. So far, I don't mind them at all. I'm not the type that downloads hundreds of apps to my tablet but the ones I've wanted have been there so far. I'm the type that likes to try new devices when I upgrade and neither of my previous tablets gave me any reason not to try a different brand. The Fire is different, the combination of the speed, ease of use, streaming ability, and (especially) the price will probably bring me back to a new Fire in 3 years when I upgrade.

    I would recommend this to a friend

  • Rating: 5 out of 5 stars

    Top Tier Tablet at Low Cost

    Posted
    Richfromindy

    What can I say? This tablet is so great that today, I sold my Galaxy Tab S3 and am just keeping my HD 10. It's that good. Areas where the HD 10 outshines most other tablets (including premium tablets: Like other Amazon tablets, the HD 10 has an SD card for expanded storage, has Alexa tightly integrated into the device, gives a superior experience reading books and magazines, because the device itself will read books OR magazine articles out loud to you (even without an Audible version), the tablet shows you before you ever go into the magazine app whenever your magazine subscriptions have new issues, it is super easy to move apps / content to your SD card (you can do them in bulk instead of one at a time like most other tablets, and for whatever reason, I always like Amazon's own cases for their tablets better than other tablets' 3rd party offerings. Areas where the HD 10 is just as good as premium tablets but at a fraction of the cost: The sound is incredible, the screen is incredible (Before you talk about the 2k screen on higher-end tablets, most content still only goes to 1080p anyway, which means that 1080p is the best you're going to normally, in 80% of the cases, experience with video), websites load as smoothly as on my previous tablets. Areas where the HD 10 aren't quite as good: The main things are it's a bit heavier and plastic instead of metal or glass. Awesome...so glad I bought it!

    I would recommend this to a friend

  • Rating: 5 out of 5 stars

    Great tablet at great price!

    Posted
    Mlee
    • Verified PurchaserVerified Purchase
    • My Best Buy® MemberMember

    Great tablet at great price! I got three so far, one for me and the other two for gifts. I have had an original Fire, two HD 8.9s, a HD 7, two HDX 7s, a fifth generation HD 10, five HD 8s and three new HD 10s so far for me and gifts. The new HD 10 is of course the best of all. It has more space for apps and dada, more memory, better screen and faster cpu than the old version. And what makes it even better is it is a lot cheaper! After installing Google Play Store, I could install all apps that I use with no problem, and all the apps work great. It has good enough stereo speakers and decent battery life in my opinion. And it is light for its size. Even though I am not a native English speaker, Alexa understands very well and gives me accurate answers. You can ask or wake Alexa by only calling her name without touching any key. That is a big advantage over other models. I have Samsung Galaxy Tab A6 10.1 and LG Gpad X 8.0. New HD 10 is faster than those tablets. Only option that I miss from those tablets is screen mirroring function. But I can still cast screen using Google Chromecast stick. I think new HD 10 is a great media taking machine. I love to watch movies, to browse internet and to look at photos with this great tablet. It can also be an excellent digital photo frame with Amazon Photo app. I really appreciate Amazon for making this awesome tablet for such a great price, and I highly recommend it to anyone who are shopping for tablets.

    I would recommend this to a friend

  • Rating: 5 out of 5 stars

    Amazing Tablet/Kindle/Prime Viewer

    Posted
    JimC
    • Verified PurchaserVerified Purchase
    • My Best Buy® Elite Plus MemberElite Plus Member
    • Top 10 ContributorTop 10 Contributor

    I have been an Amazon Prime member for quite a while but had never seriously considered buying a Fire tablet. But the new 10" HD tablet changed my mind. It is big enough for serious work but light enough to still carry around. The features are great - HD video, very responsive touch screen, sufficient built-in memory, long battery life, outstanding set of apps. But the extras are what take it beyond other 10" tablets. First, it has hands-free Alexa. No need to touch the tablet, just ask Alexa anything you want and it responds. Great for shopping and checking the weather, sports scores, simple fact questions, etc. Next, the Bluetooth connection is solid and permits the use of wireless earbuds to listen to music or audiobooks. Very nice built-in speakers make watching Netflix or Amazon Prime very enjoyable. The Kindle feature works fine - very easy to read any book you download. Two small issues - neither due to the tablet - are that Amazon charges way too much for their branded cover (so you have to shop for a generic equivalent and wait for delivery) and the cost of a glass screen protector to fit the tablet is a bit high. But putting those issues aside, the 10" Fire HD tablet is certainly an outstanding value that will give you great service! If you see one on sale - grab it!!!

    I would recommend this to a friend

  • Rating: 5 out of 5 stars

    Delivers as promised

    Posted
    soufiej
    • Verified PurchaserVerified Purchase

    I have used a Chromebook for several years and find it to be all I require in a day to day digital device. My best friend has used a Kindle and spends far too many hours each day with the device in her hands. Chrome tablets are scarce and more expensive than the Kindle (which I purchased at a 1/3 off discount) so I bought the Kindle for those times when a tablet is more convenient and a smartphone is too small. I have spent decades in high end electronics sales and have had many clients ask if the 12' wide video screen was the largest I sold and how many subwoofers are enough. So it's always amazed me that people actually watch movies and videos on a phone's tiny screen. I believe I knew what to expect from the Kindle and it has done all of those functions well. The size is small enough to hold comfortably and large enough to read from a moderate distance. The screen is bright and sufficiently detailed to view any source. Music and vocals are clearly enunciated though I miss real audio systems which provide the sound of real instruments and real artists. Call me old fashioned and I will admit it is true. I just don't live with a digital device in my hand at all times. I have used an iPad for work purposes and found it unnecessarily clumsy for just simple day to day use. Until there is a competitively priced Chrome tablet, buy the Kindle. You very likely will be pleasantly surprised and completely satisfied.

    I would recommend this to a friend

  • Rating: 2 out of 5 stars

    It’s... ok

    Posted
    Averagetechconsumer
    • My Best Buy® Elite MemberElite Member

    I don’t really know where to start, as a tablet it’s good, nice big screen looks clear for certain things but it’s really only good if you’re just SUPER into Amazon for whatever reason. I bought it because I was looking to upgrade and the big and reputable-ish name of the company and general years they’ve been making them, made them seem to be pretty good or they’d gone off the market. But sadly after a year of use the tablet is just a big Amazon pain in the butt. Everything is Amazon, you have to almost disable Amazon defaults completely just to have them stop bugging you. They say it runs on Android and it does but not really and it has almost no apps. Basically Facebook, Reddit, Pandora, IMDB. That’s it. Games are garbage to look at and popular ones aren’t in the Amazon App Store and the games that are, are B-grade ripoffs of popular ones. Now what I found out after buying the device, even after my own diligent research of products, like I do before buying anything. I didn’t know Amazon and Google are in a sorta legal battle/ war with each other, so you can’t get ANY Google apps. You don’t realize how many Google owns till you can’t get them and yes their are work arounds but I don’t want to have to work around, I’d just like to buy and use like I’m sure many of you would too. The price is good but software is garbage. In a few years I’ll go back to a real Android tablet.

    No, I would not recommend this to a friend

  • Rating: 3 out of 5 stars

    The best 10' Budget tablet out there for the money

    Posted
    Xeiyros
    • Verified PurchaserVerified Purchase
    • My Best Buy® Elite MemberElite Member

    Get this tablet if a budget is the end all be all ideal. No this tablet isn't bad performance wise, its around 2016 levels of performance which isn't a bad thing unless you are using certain apps that are really, really sensitive to newer tech only. In fact this tablet has 32 or 64gb of space, with the ability to expand that with an SD Card. 2GB of ram, plenty of basic tasks and probably just a singular game, but not going crazy with 500 browser tabs and multitasking with amazon video in the background. It does its just as a tablet for gaming, watching videos and being budget friendly. It does have one major drawback being it is running FireOS 5.6.2 and depending on your applications, that might be a bad thing. Though this is really only for those sideloading their applications from the google play store or other means. The second major drawback is that since it is running Android 5.1 it technically does not have full graphical driver support thats implemented in Android 7 (FireOS 6) FireOS 6 is eventually probably going to come to this tablet but currently since the tablet isn't running on android 7, Full driver support for 3d acceleration is very spotty, as some apps even downloaded from Amazon's store do exhibit graphical glitches. (then again it could very well be my unit)

    I would recommend this to a friend

  • Rating: 5 out of 5 stars

    Great Tablet for the $$$$

    Posted
    dontbeasucker
    • Verified PurchaserVerified Purchase
    • My Best Buy® MemberMember

    If you're looking for a decent large screen tablet and don't want to spend iPad or Galaxy Tab money then this is a pretty good alternative to those. Decent build quality with a 1080 HD screen, AC dual band Wi-Fi, 32 or 64 gb of storage and a memory card slot. This is an absolute no brainer purchase if you're an Amazon Prime member with access to their almost endless supply of content. While the Fire HD 10 puts Amazon content front and center with their Amazon App Store it was very easy to add Google Play Store to the tab for access to all of Google's apps and services which really turns it into a great value proposition without spending a fortune. Tablet was pretty zippy, no lags or stutters using apps or games. Videos loaded and played quickly with no problems. Internet browsing was fast. All in all while the Fire HD 10 is certainly no Apple iPad Pro 10.5 or Samsung Galaxy Tab S3 but it costs hundreds of dollars less than those two. For a starting price of $149 for the 32gb model this is certainly a terrific value for a large screen tablet without breaking your budget.

    I would recommend this to a friend

  • Rating: 5 out of 5 stars

    Amazon Fire

    Posted
    Tiffany
    • Verified PurchaserVerified Purchase
    • My Best Buy® Elite Plus MemberElite Plus Member

    I am an Amazon Prime member so I brought his tablet for benefits audible. It is a great app/service if you just like to relate and Listen. I love to read but I get bored very easily and tend to fall to sleep so this actually works for me. The tablet is self is not like any othe listen. I love to read when I get bored very easily intend to fall to sleep so if this actually works for me. The tablet is not as easy to maneuver around like the Apple tablets. I dont like all the extra apps that come on the tablet (wish it was simple) others may enjoy them... I love The fact you can speak to the tablet I think the Alexa app makes it even more amazing. You can basically just talked to the tablet whereever it is and it responds. If you have more than one Alexa device in your home that may become a problem because they sync together. It’s a pretty good size for its price and very loud. You can also connect to any bluetooth speakers you may have or wireless headphones. If you’re buying this device for a child it is best to establish his or her own email address because whatever content they have on their account will show up on yours if your using the same email address. I also like the fact they come in several different colors.

    I would recommend this to a friend

  • Rating: 1 out of 5 stars

    TERRIBLE Tablet

    Posted
    Mrrepete
    • My Best Buy® Elite MemberElite Member

    This tablet is a DISAPPOINTMENT and I am DISAPPOINTED in Amazon for making such a TERRIBLE product. I had my eyes on it for a while and when it went on sale for $99 in November, I bought it because my Samsung Tab S, which I now mostly use as my Kindle, is slowly dying after years of use. I really had high hopes for the Amazon Fire 10, because while it was not a Samsung Tab S, it did have a nice screen and I figured I could use it as my Kindle once the Samsung dies. However, after almost 2 months of owning it, I HATE it and WISH I could take it back and get a refund for the following reasons: 1. The screen goes blank unexpectedly. 2. When the screen goes blank, I have to make repeated attempts to unlock it because when I do, it immediately goes blank again. 3. Issues unlocking the screen at startup, pause, and time out, same issue as mentioned above. This happens REPEATEDLY and can take it up to 10 - 15 minutes before it stops going blank. 4. The Silk Browser is the ONLY one you can use, you can't use Google Chrome and/or Mozella Firefox. 5. It freezes at times and becomes unresponsive. 6. It sometimes will not boot up after pushing the power button, even after being fully charged. Now, maybe I just got one that was faulty and I'm about to contact Amazon about these issues. I understand that it is not a Samsung, Apple, and/or Microsoft Tablet, and as such is limited in terms of performance, but I've bought cheaper no-brand tablets that have performed WAY BETTER than this. I bought my Sister an 8" for Christmas last year and she LOVES it, even though she has periodically encountered the same issues as me, but not as frequent.

    No, I would not recommend this to a friend

  • Rating: 4 out of 5 stars

    Great for the price!

    Posted
    Josh
    • My Best Buy® Elite MemberElite Member

    I'll keep this short. I picked this tablet up today after seeing some information on it after it was released. It is a big step forward over last year's model with a starting price $80 less than last year. I mainly bought it to use for web browsing and watching videos in bed or when away from home whenever I wanted a screen larger than my phone. in general, you can't reasonably expect to get much better than this quality and performance at this price point. it isn't likely to replace your iPad in quality, but if you just want something simple and don't necessarily need all the bells and wistles, this tablet is great. I am satisfied with the hd screen but also a little dissapointed. I am used to my Note 8, Lenovo Yoga 710, and Samsung MU9000 tv which all have some of the best displays on the market. in comparison, I wish the Fire HD 10 had a brighter display and that the colors were a little more brilliant/saturated on video playback. Video playback is honestly good for the price which is why I still gave it 4 stars. But I've been spoiled with my other, albeit, more costly devices. I would recommend this device for anyone looking for a portable display wanting to mainly use for watching videos and surfing the web. the speakers and headphone output are adequate also. Nothing to really note as special.

    I would recommend this to a friend

  • Rating: 5 out of 5 stars

    Amazon Fire

    Posted
    Tiffany
    • Verified PurchaserVerified Purchase
    • My Best Buy® Elite Plus MemberElite Plus Member

    I am an Amazon Prime member so I brought his tablet for benefits audible. It is a great app/service if you just like to relate and Listen. I love to read but I get bored very easily and tend to fall to sleep so this actually works for me. The tablet is self is not like any othe listen. I love to read when I get bored very easily intend to fall to sleep so if this actually works for me. The tablet is not as easy to maneuver around like the Apple tablets. I dont like all the extra apps that come on the tablet (wish it was simple) others may enjoy them... I love The fact you can speak to the tablet I think the Alexa app makes it even more amazing. You can basically just talked to the tablet whereever it is and it responds. If you have more than one Alexa device in your home that may become a problem because they sync together. It’s a pretty good size for its price and very loud. You can also connect to any bluetooth speakers you may have or wireless headphones. If you’re buying this device for a child it is best to establish his or her own email address because whatever content they have on their account will show up on yours if your using the same email address. You also have a few colors to choose from which is pretty cool

    I would recommend this to a friend

  • Rating: 1 out of 5 stars

    Amazon Fire HD = AMC

    Posted
    Dragondrake27

    I was new to the tablet scene so I looked around for a new tablet I saw the new Amazon Fire HD 10 in the store played around with a bit at the time it seemed to do what I was looking for in a tablet so I purchased 2 one for my wife and one for me. Initially set up was easy and it worked well for about 6 weeks then little thing started not working and locking up at times, as time passed performance continued to deteriorate to the point of becoming terribly slow and unreliable. So to alleviate the problem I bought my wife a new Apple IPAD and myself a Samsung Tab S3 problem solved after 4 months with new products perfect performance !!!! I wish that Amazon would list age appropriate on there products this would be fine for 6 - 10 year olds. Currently my Amazon tablet is doing a great job as a paper weight on my shelf. AMC stands for American Motors Corp. an American car manufacturer who would buy other manufacturers left over parts to build their own cars, seems to me like Amazon likes this business model. So basically you are most likely better off purchasing a more expensive tablet that performs and will last. When you break down cost per unit the Amazon is way more expensive after you factor that you will have to buy several of them.

    No, I would not recommend this to a friend

  • Rating: 5 out of 5 stars

    Does what it is suppose to do.

    Posted
    GeeksGuideTo
    • Verified PurchaserVerified Purchase
    • My Best Buy® MemberMember

    A few years ago my wife wanted one of the convertible Windows 10 laptop/tables well fast forward to now and she more wants to be able to use it to supplement her phone when home or in the car. While the windows tablet was great the App's she wanted (specifically games) were not available on it. I knew an Android-based tablet would be best as we are an Android house so to get her an iPad and have another type of ecosystem to manage was not in the cards. You can find all kinds of links to install the Google Play Store on it so she would have access to all the same apps she has on her phone. It also has Amazon's Alexa built in and we are now looking at getting the dock to turn it into a 10" Amazon Show. The build quality is spot on for an Amazon product and my wife loved that it came in multiple colors to pick from. The screen is nice and crisp and the sound while not my home theater it does what it needs to do for its size and function. I liked it so much that when my mother asked about getting a new tablet I told her to get the 8" one for her self.

    I would recommend this to a friend

  • Rating: 5 out of 5 stars

    Hard to beat for the Price for most people

    Posted
    hollywoodfrodo
    • Verified PurchaserVerified Purchase
    • My Best Buy® MemberMember

    If you're a power user or want a typically customisable Android tablet, this isn't gonna be for you. But if you just want a basic tablet that will do all the things you usually do on a tablet and has some extra super cool features, then this is an excellent tablet at an impossible to beat price! I got this for my mom for her Birthday. I did sideload Google Play store so I could install Gmail and other Google apps she uses. It has all the stuff she needs now - besides Gmail, Netflix, Web Browser, Google Voice Texting, etc. It's perfect for her and it's very fast getting around. Works great! Also it has Alexa built in and can be used in Show Mode as an Echo Show device - very cool since I had previously bought my parents a couple of echo devices and they are somewhat used to using Alexa. Nothing else comes close to this quality without jumping up an extra couple hundred of dollars which makes this one of the best buys in Android tablets out there.

    I would recommend this to a friend

  • Rating: 5 out of 5 stars

    Great for the price!

    Posted
    kltmom
    • Verified PurchaserVerified Purchase
    • My Best Buy® Elite MemberElite Member

    I am writing this as an avid Apple product user and fan. In my family we have several Apple products, including a bunch of iPads and iPad minis. This Amazon Fire Tablet stands up pretty well to the pricier iPads. Even better, I bought it on sale for $99. Can't beat that price! The image quality is very, very good--comparable to our iPads. I bought this particular tablet for my husband and he swears the screen quality, the responsiveness of the games/apps he uses, everything, is just as good as our iPads. He's constantly teasing me that people who would buy iPads for triple the cost of this Fire Tablet are nuts. Of course he's just trying to get me riled up since he knows I love my Apple products. I will say that the only downside is the limits of the Amazon app store. I did sideload the Google Play Store so that my husband could download the real official YouTube app, among other apps not available on Amazon. I realize, though, that the average consumer would probably not know to do this, or would not want to (it does void any warranty on the tablet).

    I would recommend this to a friend

  • Rating: 5 out of 5 stars

    Very lite yet nice and big.

    Posted
    Paul
    • Verified PurchaserVerified Purchase
    • My Best Buy® Elite MemberElite Member

    Big screen. Great for reading of course but Amazon Prime members get some great shows. I really use my Kindle every day, however I use it as a TV while traveling. I just download what I want to watch and or read and I am good as long as I have battery power. If you’re traveling and know you will be along time between charges, read a book. Watching movies will eat up battery power in any brand or device. Be it a phone or a top of the line laptop, watching videos will eat up the battery power fast. The Kindle is no different, except having the movie on the device memory will last longer because you are not downloading anything. My only opinion of a fault if there are any, is the charging system. The transformer from 120 V ac to USB gets a little too warm after charging. The cord is too short and the mini USB slot does wear out. That is why I am writing this review. This is my 4th Kindle. That sums up my opinion. I do not buy things that frustrate me. My phone is secondary in use compared to this device. I am a biased reviewer because I really appreciate the services provided by Amazon. Thank you

    I would recommend this to a friend

  • Rating: 4 out of 5 stars

    Great as a reader and other apps

    Posted
    m4him7
    • Verified PurchaserVerified Purchase
    • My Best Buy® Elite Plus MemberElite Plus Member

    I'm an Apple user with 3 Macbook, 4 Iphones, 1 IPad Pro, 1 IPad mini, 1 IPad, 2 Apple TVs. I wanted something cheap to use as a reader. I considered the Amazon Kindle Paperwhite but I want to underline in colors in the Kindle app. I found the Fire also good for watching Netflix and Amazon Video. I have had a few issues with the Bluetooth disconnecting in the middle of a video. I had to restart the Fire to get the Bluetooth back working. I don't like the ads on the login screen. You can't get to the regular Android Market apps. Amazon has their own approved app store. There is a workaround that you can do but it requires some technical knowledge. I was able to make the workaround work and install Apple Music app. There is a monthly cost for Apple Music which I was already paying for. I'm not ready to put all my Apple devices up for sale but I am impressed with what I see with the Kindle Fire. It was $800 dollars less than my IPad Pro and pretty much does the same thing minus all the compatibility with other Apple products.

    I would recommend this to a friend

  • Rating: 2 out of 5 stars

    Cheap Tablet with Great Display but bad OS

    Posted
    David
    • Verified PurchaserVerified Purchase
    • My Best Buy® Elite Plus MemberElite Plus Member

    I bought it to watch Tv shows, runs some light applications and browse the internet. This device is cheap, has a great IPS display that can play 1080p videos, and dual stereo speakers placed in the right locations for landscape use. The software on the other hand is horrible, slow and limited. The amazon app store does not have all the apps the Google Play store has, will shove ads to your face all the time, and does not give you the option of changing the launcher. You will need to side-load some APKs and run some ADB commands to even make it fun to use. The processor is quad core but will show its limitation once you have a certain number of apps open. The 2GB of RAM will run low very fast and overall performance will take a hit, especially if you have ads running in the background waiting to load once you turn your device back on. I'm returning this tablet and going to spend a bit more money on an actual Android device.

    No, I would not recommend this to a friend

  • Rating: 5 out of 5 stars

    Great tablet at an affordable price

    Posted
    apflores413
    • Verified PurchaserVerified Purchase
    • My Best Buy® MemberMember

    I was really on the fence on buying this Fire tablet since I already own the newest iPad (2017 edition). But since I am invested in Amazon purchasing, prime video and kindle, I thought about giving it a try since it is half the price of an iPad. It is a great bargain! I’m not going to go into the specifics, but the overall build and HD viewing is what really sells me. I am one of the few that like the plastic feel on the back as it is lighter and allows me to hold it longer since I have smaller hands. I love having all my Amazon content divided into sub categories. But what really shines on this tablet is the HD quality. It is more enjoyable to watch videos and reading comics through Kindle. I switch on and off with my other tablets, but I really enjoy using my Fire Hd 10. The only major con that I have is the battery life. Starting with a full charge and watching a few movies or tv shows, I am about 70% by the end of the day. Wished that Amazon had better battery life in these devices. Overall, I love this device.

    I would recommend this to a friend