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Customer Ratings & Reviews

Your price for this item is $329.00
The comparable value price is $399.00

Customer reviews

Rating 4.7 out of 5 stars with 150 reviews

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Rating by feature

  • Battery Life

    Rating 4.7 out of 5 stars

  • Durability

    Rating 4.8 out of 5 stars

  • Comfort

    Rating 4.8 out of 5 stars

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Cons mentioned filter

93%would recommend to a friend

Rating 4.3 out of 5 stars with 18 reviews

Customers are saying

Customers have good things to say about the Apple Watch Series 10's easy setup, improved battery life, and sleep tracking capabilities. They also appreciate its sleek design, larger display, and affordable price.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 1 Showing 1-20 of 150 reviews
  • Pros mentioned:
    Battery life

    Rated 5 out of 5 stars

    A good improvement for a upgrade

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I got this to upgrade from my series 6 Apple Watch. I got it on Black Friday at a very good price. It is large enough to read, and not too bulky. Battery life has improved. It hugs around my wrist when put on. Very comfortable.

    I would recommend this to a friend
  • Pros mentioned:
    Battery life

    Rated 5 out of 5 stars

    Far exceeded my expectations!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Apple Watch series 10 is a great improvement from the previous watches my main concern was the battery life one the watch and I can say after 3 months of having it, it far exceeded my expectations from my experience the battery last a good 20 hours and the lighting cable provides a fast charging connection fully charges in about 30-40 minutes

    I would recommend this to a friend
  • Pros mentioned:
    Customer service
    Cons mentioned:
    Charging

    Rated 2 out of 5 stars

    Won’t buy from here

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Disappointed. I got the watch and set everything up, only to find out it wouldn’t charge. Some part of it was defective. I had to drive to Best Buy to get it looked at. They couldn’t get it to work so I had to exchange it. They didn’t have the same size in store so if I wanted the watch I had to buy the smaller size. I chose to and then they charged me more because it was a different item. I honestly think that’s ridiculous but I need to track my heart rate so I didn’t have much of a choice. I won’t buy an expensive purchase from them again unless I have no other options. The guys at the store who helped me were nice though.

    No, I would not recommend this to a friend
  • Rated 5 out of 5 stars

    Awesome!

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome! The color quality is beautiful and it’s much faster than my series 7! The bigger screen is actually really nice and you can clearly see the display!

    I would recommend this to a friend
  • Pros mentioned:
    Easy setup

    Rated 5 out of 5 stars

    Apple Watch series 10… Just give them your money!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect series 10 Apple Watch. Just what I was looking for. Very easy to set up, works just as expected. My other watches get no use now.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Thanks Best But ...you gained a forever customer

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This was an awesome gift.. my fiance wanted one for her birthday but wasn't able to get one but when Christmas came.. the excitement that was on her face was one smile after excitement green salad for joy that no one could write in any story.. somehow I got the wrong watch through the online store.. so I drove to Little Rock where the Associates in the store help me with this small issue so I could create a happy moment for my fiance thanks Best Buy.. you have a forever customer

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Great watch!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Switched from the series 3 to series 10. What a difference! Being able to download multiple audio books to my watch to listen to during runs is great! Don't need to bring my phone. I also love how easy it easy to use Siri for things like starting workouts, timers, alarms, or just googling something. Definitely would recommend this watch!

    I would recommend this to a friend
  • Pros mentioned:
    Easy setup

    Rated 5 out of 5 stars

    Good watch and useful

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Came fast to the address. Good watch and very useful to my job

    I would recommend this to a friend
  • Pros mentioned:
    Easy setup

    Rated 5 out of 5 stars

    Love it

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Worth it now I can keep track of my workouts. Very easy to set up with phone

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Love the new Apple Watch 10

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was never a watch person, but can’t go without this one. It’s off my hand only for charging then it’s back on. It’s like my personal assistant. I use it for everything from Messages to work out even my health I highly recommended and with the new AI I can’t wait for all the new features.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    The perfect size (42mm)

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Wow, this 42mm is such a perfect fit. Thats if your not into that big big screen. Similar to the same size as my casio watch , nothing too fancy just simple and perfect size. Hopefully this helps somone online.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Love it

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy with my first Apple Watch purchase. Decent sale and financing offer plus the watch itself works great. I thought the charge might last a little longer but charging it only takes 15 min so still a win.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Everything fine

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Everything was perfect, the watch is new even if it was an open box one

    I would recommend this to a friend
  • Cons mentioned:
    Empty box

    Rated 1 out of 5 stars

    I was sold an EMPTY box!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    If I could give zero stars, I would. I purchased an Apple Watch Series 10 for store pickup as a present to my husband for Christmas. I picked up the watch in store and got home and wrapped the present. On Christmas Eve, my husband opened the gift only to find an EMPTY BOX. No watch. I quickly ran over to the Bucktown Best Buy and explained the situation to an employee and then to the store manager, Jose. Jose showed zero empathy and zero concern. He said I was “wasting his time” and that he could not help me. He had me call the customer service number, which I did. The customer service rep (outsourced in India) told me they could not help since it was a store issue and that I would need to go back and talk to the store manager. I returned to the store and asked to speak with Jose again. His customer service is awful. Just awful. I felt gaslit and disrespected. I was told yet again that nothing could be done and that I am out $400 for an empty box. How is this possible? How is this fair? The WORST experience ever all around.

    No, I would not recommend this to a friend
  • Rated 5 out of 5 stars

    Watch

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great services. Good product. Always love best buy

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    It's not exactly like in photos

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    In photos it looks thinner but it's for almost nothing a little bigger in screen

    I would recommend this to a friend
  • Rated 1 out of 5 stars

    Best Buy Sent me an empty Apple Watch box

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Received an empty Apple Watch box with no watch. Bestbuy refused to replace or refund purchase

    No, I would not recommend this to a friend
  • Pros mentioned:
    Battery life, Customer service, Price

    Rated 5 out of 5 stars

    The Perfect Blend of Style+Performance+HealthTrack

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I recently purchased the Apple Watch Series 10 (42mm GPS, Black Edition) from Best Buy, and it’s hands-down the best wearable I’ve ever owned. From its sleek design to its top-notch functionality, it’s a gadget that has genuinely upgraded my lifestyle. Design & Comfort: The Black Edition exudes a timeless elegance—perfect for both casual wear and formal settings. The 42mm size is ideal, offering a perfect balance of screen real estate without feeling bulky on my wrist. The sport band is lightweight and comfortable, even during intense workouts or long days. Health & Fitness Features: The advanced health-tracking features are a standout. The heart rate monitor, ECG, and blood oxygen tracking are incredibly accurate, giving me peace of mind. Plus, the step tracking, activity rings, and workout modes have kept me motivated and active. It’s like having a personal trainer on my wrist! Performance & Battery Life: The GPS is spot-on for outdoor runs and cycling, and the watch’s overall performance is buttery smooth. Switching between apps, receiving notifications, and syncing with my iPhone was effortless. The battery life surprised me—it easily lasts a full day with moderate use, even with workouts included. Why Best Buy? Best Buy made the shopping experience a breeze! The knowledgeable staff helped me choose the perfect model, and the option to pair it with AppleCare+ for extra protection gave me confidence in my investment. Plus, I snagged a great deal thanks to their price-matching policy. Final Thoughts: The Apple Watch Series 10 is a must-have for anyone looking to stay connected, track their health, and elevate their style. Whether you’re a fitness enthusiast or a tech lover, this watch checks all the boxes. Highly recommend buying it from Best Buy for the best service and deals!

    I would recommend this to a friend
  • Pros mentioned:
    Battery life, Sleep tracking

    Rated 5 out of 5 stars

    Apple Watch 10 upgrade

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My wife loves the Apple Watch Series 10! It's sleek and feature-rich, with fitness tracking and seamless iPhone integration. The display is crisp, and battery life is impressive. A must-have accessory for any Apple fan! 5 stars!

    I would recommend this to a friend
  • Pros mentioned:
    Battery life, Easy setup

    Rated 5 out of 5 stars

    Perfect Gift

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    perfect in every way, got it as a gift for a grandson and he said it was easy to set up and ready to wear on his arm in no time. He indicated it stayed charged longer than his previous smart watch and worked much better.

    I would recommend this to a friend

What experts are saying

Powered by alaTest

Rating 4.3 out of 5 stars with 18 reviews

The analysis of all aggregated expert reviews shows that the reviewers are positive about comfort, performance, design and price. Editors are less positive about battery and usability. Using an algorithm based on product age, reviewers ratings history, popularity, product category expertise and other factors, this product gets an alaTest Expert Rating of 100/100 = Excellent quality.
  • CNETRating, 4.5 out of 5Lexy Savvides on September 17, 2024

    Apple Watch Series 10 Review: I Wasn't Expecting It to Be This GoodThe Series 10 feels a lot like a slimmer Apple Watch Ultra, and that's a good thing.

    Full Review
  • TechRadarRating, 4 out of 5Jacob Krol on September 10, 2024

    Apple Watch Series 10 review – more than meets the eye from every angleBigger yet slimmer

    Full Review
  • The VergeRating, 4 out of 5Victoria Song on September 17, 2024

    Apple Watch Series 10 review: an Ultra sleek packageThe Apple Watch is 10 years old. That's an incredible milestone in the gadget world — and rarer still when it comes to wearables. Part of me thought Apple might pull out all the stops and do something with a lot of fanfare to commemorate the

    Full Review
  • WIREDRating, 4 out of 5Adrienne So on September 17, 2024

    Apple Watch Series 10 Review: Sleep Apnea Notifications and a Bigger DisplayThe absence of a blood oxygen sensor is a huge ding. But the Apple Watch still does everything else, and looks hella good doing it.

    Full Review
  • Android AuthorityKaitlyn Cimino on October 1, 2024

    The Apple Watch Series 10 is an improvement in every way — except the one we all wantedThe latest smartwatch out of Cupertino delivers some fresh upgrades. Find out more in this Apple Watch Series 10 review.

    Full Review
  • ZDNetMatthew Miller on October 23, 2024

    I replaced my Apple Watch Ultra with the 46mm Series 10 for a month, and it's surprisingly capableThe Apple Watch Series 10 sports a lighter, slimmer design that allows it to stand out among a sea of big, chunky watches. Ahead of Black Friday, you can buy one at a discount.

    Full Review
  • ZDNetKayla Solino on September 10, 2024

    Apple Watch Series 10 vs. Apple Watch Series 8: Is it time to level up?How does the new Apple Watch Series 10 stack up against the older Apple Watch Series 8? Here are all the reasons you may want to buy one device rather than the other.

    Full Review
  • Tech AdvisorRating, 4.5 out of 5Chris Martin on December 5, 2024

    Apple Watch Series 10 review: The all-rounderThe Apple Watch reaches the ripe old age of 10 and it's a case of better, bit by bit making the Series 10 ones of the best smartwatches you can buy

    Full Review