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Customer Ratings & Reviews

Your price for this item is $349.00
The previous price was $399.00

Customer reviews

Rating 4.8 out of 5 stars with 62 reviews

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Rating by feature

  • Battery Life

    Rating 4.7 out of 5 stars

  • Durability

    Rating 4.7 out of 5 stars

  • Comfort

    Rating 4.9 out of 5 stars

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Cons mentioned filter

97%would recommend to a friend

Rating 4.4 out of 5 stars with 17 reviews

Customers are saying

Customers admire the Apple Watch Series 10's extended battery life, with some reporting usage times of up to a day and a half. The fast-charging capability is also well-received, with users appreciating the convenience it brings. Furthermore, customers find the watch easy to use and navigate, making it a great tool for various purposes, including medical reasons.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 1 Showing 1-20 of 62 reviews
  • Pros mentioned:
    Battery life, Fast charging

    Rated 5 out of 5 stars

    A nice upgrade and overall great!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    it is a nice upgrade from my last AW (series 6). I picked the small size 42mm this time, to my surprise, the screen looks almost the same as the 44mm AW6. AS for the battery, it hold up pretty well and sometimes even lasts me almost a day and a half. Puls the new fast-charging works like a magic!

    I would recommend this to a friend
  • Pros mentioned:
    Trade-in value

    Rated 5 out of 5 stars

    BESTBuy is always my go-to place for any gadgets

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I got to trade in my series 6 for 10 and had made best decision. I like the battery capacity and fast processor. Best-buy gives More at trade-in values compared to other stores.

    I would recommend this to a friend
  • Best Buy Employee

    Rated 5 out of 5 stars

    Series 10

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    Best Buy Employee
    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Ohhhh how i love my new watch!! I had the series 9 before but i really wanted to upgrade once i saw the apple event

    I would recommend this to a friend
  • Pros mentioned:
    Battery life

    Rated 5 out of 5 stars

    Apple Watch 10

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the size -42 mm. Screen is almost as big as my old 44 mm. Battery last about 32 hours and it charges in 20 minutes to 80%.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    First watch

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My first Apple Watch and I really like it. I got the aluminum 42 mm with small/medium blue cloud sports band. I have a very small wrist and it doesn’t overwhelm it, plus the sport loop is comfortable ( couldn’t wear rubber due to allergies). The screen is easy for me to read without my reading glasses. Still figuring out all the functions, have been using the exercise app, which is great.absolutely love the Snoopy clock face. I wanted the safety of a watch in case I fall, as I get older and like that this is so lightweight I can’t feel it on my wrist. The blue cloud color is almost a soft grey, really like, which makes it able to wear with anything.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Love the new series 10

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Upgraded from series 5 to 10. Battery life is great. I’m using the sleep tracker at night. It was a good upgrade for me. I like how the screen is bigger than the old one but I didn’t get the large screen. They adjusted it slightly to give you more viewing screen.

    I would recommend this to a friend
  • Cons mentioned:
    No pulse/ox. meter

    Rated 3 out of 5 stars

    Apple Watch Series 10

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice Watch, however I don’t see a huge difference between the Series 8 and this watch (Series 10) and I was very disappointed to find out I no longer have the Pulse/Ox. Meter. So I see this as a Downgrade. Had I known this I would not have purchased.

    No, I would not recommend this to a friend
  • Rated 5 out of 5 stars

    Already lost weight!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect ! Definitely made me get more into my fitness. It is very comfortable and stylish

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Apple watch 10

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love my Apple Watch. Never disappoint with them. Thought face might be noticeably different from 8 but its perfect

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Awesome

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The wife loves her new watch. Upgraded her from a series 6.

    I would recommend this to a friend
  • Cons mentioned:
    Shorter wristband

    Rated 5 out of 5 stars

    Better battery, fyi Shorter wristband

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Better battery, but shorter wrist band than series 9. I traded in my series 9 for the 10. I do not notice the small size increase but I immediately noticed that the provided Velcro wristband is not as long and does not wrap around my wrist half way like the 9. This 10 wraps about a quarter of the way around my wrist. The wristbands for my 9 still fit the 10. Biggest positive features is the battery increase. I used to go to bed with 20-25% note I go to bed with around 50% with the 10. Charging seems faster too. I did add a cheap film screen protector when I got the 10 because my 9’s screen was so easy to scratch.

    I would recommend this to a friend
  • Best Buy Employee

    Rated 5 out of 5 stars

    Dang good watcj

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    Best Buy Employee
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I recently upgraded to the Apple Watch Series 10, and it deserves every bit of its 5-star rating. The design improvements are immediately noticeable—sleek, thinner, and with a larger, ultra-bright display that’s optimized for better viewing angles. The always-on screen now refreshes every second, making it perfect for tasks requiring precise timekeeping. Its health and fitness features are unmatched. Sleep apnea detection and enhanced workout metrics, including a new Training Load feature, are incredibly useful for tracking long-term fitness goals. Despite some limitations with the Blood Oxygen sensor in the U.S., other health functionalities like ECG and temperature monitoring perform flawlessly. Performance-wise, the watch is snappy, running the new watchOS 11 seamlessly. Features like Double Tap for quick actions and voice isolation during calls enhance usability in real-world scenarios. Plus, the titanium casing adds a premium feel without compromising durability. Overall, the Series 10 combines style, functionality, and innovation, making it an essential gadget for anyone invested in their health, fitness, and connectivity.

    I would recommend this to a friend
  • Cons mentioned:
    Feature availability

    Rated 4 out of 5 stars

    Good upgrade from SE

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I lost my previous watch and I loved having an apple watch. In the US, not all the features are available but a reasonable and worthy upgrade.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Big upgrade from series 7 & better for tattoos!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Upgraded from series 7 & noticed some big differences that made the upgrade truly worth it. I love the fast charge, which allows me to wear at night to track sleep. I just charge it up when I’m getting ready for the day. It reads my movements more accurately without abruptly stopping my workouts. Even though it’s a larger size, the thinner design feels much more comfortable throughout the day & during workouts. My previous Apple Watches would constantly stop during my workouts as I started to sweat - extremely annoying. I also tend to have an issue with the readings in general since I have tattoos where the watch rests. Either the larger size helped in improving the readings on tattoos or this one reads differently than the series 7. I’m no expert, so I’m not sure which it is. Either way, I’m glad I made the upgrade!

    I would recommend this to a friend
  • Pros mentioned:
    Display

    Rated 5 out of 5 stars

    Changes are more than subtle

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The new display is fantastic and of course the sport loop band is the most comfortable band! I had a first generation SE before this and the improvments are numerous. I love my new Apple Watch!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    A solid update

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I upgraded from the original SE apple watch. I wasn't sure it would be all that different but it was honestly a worthwhile upgrade. There is a bit more to get out of the newer watch and the battery life is better ( though I will forever be upset they cant match my old fitbits near week long battery but you can't win them all). The slightly biger screen is nice and everything so far is running very smoothly.

    I would recommend this to a friend
  • Pros mentioned:
    Fast charging

    Rated 5 out of 5 stars

    Excellent smartwatch

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent. I got Best Buy’s open box excellent and it is indeed excellent. Really liking the detailed sleep and heart rate monitoring. So many nifty features. Charges very fast.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Apple Watch Series 10 (GPS) 42mm

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I really like this new model of Apple watch. and the band is super comfortable.

    I would recommend this to a friend
  • Pros mentioned:
    Comfort

    Rated 5 out of 5 stars

    Great watch

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Had to replace my old Apple Watch and this new model is great. Love the ease and comfort of the new band too.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Apple Watch 10

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s Apple eco system. Happy with the purchase. Working well with iPhone 16pro.

    I would recommend this to a friend

What experts are saying

Powered by alaTest

Rating 4.4 out of 5 stars with 17 reviews

The analysis of all aggregated expert reviews shows that the reviewers are positive about usability, comfort, performance and design. Editors are less positive about battery and have mixed opinions about reliability. Using an algorithm based on product age, reviewers ratings history, popularity, product category expertise and other factors, this product gets an alaTest Expert Rating of 100/100 = Excellent quality.
  • CNETRating, 4.5 out of 5Lexy Savvides on September 17, 2024

    Apple Watch Series 10 Review: I Wasn't Expecting It to Be This GoodThe Series 10 feels a lot like a slimmer Apple Watch Ultra, and that's a good thing.

    Full Review
  • TechRadarRating, 4 out of 5Jacob Krol on September 10, 2024

    Apple Watch Series 10 review – more than meets the eye from every angleBigger yet slimmer

    Full Review
  • The VergeRating, 4 out of 5Victoria Song on September 17, 2024

    Apple Watch Series 10 review: an Ultra sleek packageThe Apple Watch is 10 years old. That's an incredible milestone in the gadget world — and rarer still when it comes to wearables. Part of me thought Apple might pull out all the stops and do something with a lot of fanfare to commemorate the

    Full Review
  • WIREDRating, 4 out of 5Adrienne So on September 17, 2024

    Apple Watch Series 10 Review: Sleep Apnea Notifications and a Bigger DisplayThe absence of a blood oxygen sensor is a huge ding. But the Apple Watch still does everything else, and looks hella good doing it.

    Full Review
  • Android AuthorityKaitlyn Cimino on October 1, 2024

    The Apple Watch Series 10 is an improvement in every way — except the one we all wantedThe latest smartwatch out of Cupertino delivers some fresh upgrades. Find out more in this Apple Watch Series 10 review.

    Full Review
  • ZDNetMaria Diaz on November 20, 2024

    iPhone 16 Pro vs. iPhone 14 Pro: Should you upgrade to the latest model?Apple's latest iPhone 16 Pro sees major improvements, but do they warrant upgrading from the two-year-old iPhone 14 Pro? We'll help you decide.

    Full Review
  • ZDNetMatthew Miller on October 23, 2024

    I replaced my Apple Watch Ultra with the 46mm Series 10 for a month, and it's surprisingly capableThe Apple Watch Series 10 sports a lighter, slimmer design that allows it to stand out among a sea of big, chunky watches. Ahead of Black Friday, you can buy one at a discount.

    Full Review
  • ZDNetKayla Solino on September 10, 2024

    Apple Watch Series 10 vs. Apple Watch Series 8: Is it time to level up?How does the new Apple Watch Series 10 stack up against the older Apple Watch Series 8? Here are all the reasons you may want to buy one device rather than the other.

    Full Review