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Customer Ratings & Reviews

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Customer reviews

Rating 4.9 out of 5 stars with 1131 reviews

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Rating by feature

  • Battery Life

    Rating 4.7 out of 5 stars

  • Durability

    Rating 4.9 out of 5 stars

  • Comfort

    Rating 4.9 out of 5 stars

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98%would recommend to a friend

Customers are saying

Customers are impressed with the overall performance, battery life, and perfect screen size of the Watch Series 10. The design is sleek and responsive, and users appreciate the health tracking capabilities and ease of use. However, some customers have noted concerns about the band quality, price, and scratch resistance. Additionally, a few users miss having the blood oxygen content feature.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 1 Showing 1-20 of 1,131 reviews
  • Pros mentioned:
    Design, Health tracking

    Rated 5 out of 5 stars

    Go Apple!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’ve been using my Apple Watch for a while now, and it has become one of my favorite daily essentials. It’s sleek, comfortable to wear, and incredibly easy to use. I love how seamlessly it pairs with my iPhone—notifications, messages, and calls are all right there on my wrist, so I never miss anything important. The fitness and health features are a game changer. From tracking my steps and workouts to monitoring my heart rate and even reminding me to stand or breathe, it feels like I have a personal health coach with me all the time. I especially appreciate the accuracy of the activity tracking—it keeps me motivated to move more and stay active.

    I would recommend this to a friend
  • Pros mentioned:
    Battery life, Design

    Rated 5 out of 5 stars

    A Game-Changer for My Daily Routine!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Apple Watch has genuinely exceeded my expectations. From the moment I unboxed it, the sleek design and rose gold finish caught my eye—it's not just a tech gadget, it's a fashion accessory too. The display is vibrant and easy to read even under direct sunlight, and the touch responsiveness is smooth and fast. One of the standout features for me is the fitness tracking. It motivates me to close my rings every day, and I love how accurately it tracks my workouts, heart rate, and even sleep. I’ve also started using the Mindfulness and Breathing app, which has noticeably helped me manage stress better. Battery life is decent—lasting about a day and a half with moderate use, which is fair considering the functionality packed into it. The integration with iPhone is seamless. I can reply to messages, take calls, and even control my music during workouts without touching my phone. If you’re considering a smartwatch that’s stylish, smart, and surprisingly intuitive—this is the one. Highly recommended for anyone looking to improve their lifestyle, health.

    I would recommend this to a friend
  • Pros mentioned:
    Battery life, Screen size

    Rated 5 out of 5 stars

    Great upgrade from Watch 7 41mm

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Others may not notice the screen difference but I do the 2mm makes a difference with seeing texts on the screen. Also it being flatter and lighter are a plus. I've missed the rose gold color and I'm glad it's back! The battery life is better but it's a new battery so that's expected. But the new 30 min recharge option is amazing. I can have at least a whole day battery and charge it when I'm in the shower. I haven't used the pinch option to answer call much yet because I forget about it. Overall it's a great upgrade for me.

    I would recommend this to a friend
  • Pros mentioned:
    Battery life, Overall performance

    Rated 5 out of 5 stars

    Love it!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I recently surprised my fiancée with the Apple Watch Series 10 for her birthday, and she absolutely loves it! The display is gorgeous, super bright and clear, and the S10 chip makes everything run so smoothly. She’s been loving the health tracking features, especially the new workout modes and more accurate sensors. With its sleek design, long battery life, and fast charging, it’s the perfect blend of style and functionality—she couldn't be happier with the gift!

    I would recommend this to a friend
  • Pros mentioned:
    Battery life, Screen size

    Rated 5 out of 5 stars

    PERFECT!!!!

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’m OBSESSED!!!! I upgraded from an Apple Watch SE and it was huge! I love how many new technology features there is like tracking my sleep, my menstrual cycle etc. I workout about 4x a week and I love tracking my workouts this way. I also love how the screen takes up the whole face compared to my SE version having a boarder. The battery life is also amazing, I swear one charge lasts 2 days for me, and as I work in healthcare, it’s very durable!

    I would recommend this to a friend
  • Pros mentioned:
    Battery life, Overall performance

    Rated 5 out of 5 stars

    Perfect Smartwatch – Stylish and Reliable ⭐⭐⭐⭐⭐

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    “I’m very impressed with this smartwatch! The display is sharp and bright, the band is comfortable, and the setup was super easy. Battery life lasts through the day with no problem, and the features like fitness tracking and notifications work flawlessly. Stylish, reliable, and worth every penny—I would definitely recommend it to anyone looking for a quality smartwatch.”

    I would recommend this to a friend
  • Pros mentioned:
    Battery life, Design

    Rated 5 out of 5 stars

    Very happy with the purchase!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy with the purchase! The watch exceeded all expectations: stylish, comfortable, fits perfectly on the hand. Works great - the battery lasts a long time, all functions (pedometer, notifications, heart rate monitor) work accurately. The screen is bright, the sensor is responsive, the strap is pleasant to the touch. Suitable for both sports and everyday wear. Already received many compliments from friends, I recommend it to everyone! "

    I would recommend this to a friend
  • Pros mentioned:
    Battery life, Screen size

    Rated 5 out of 5 stars

    Love this new Apple Watch

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the new watch! The battery charges quickly, the face is larger, which is a nice feature for someone who doesn't have the best eyesight, no more squinting to see the screen. A few new features as well. I was able to keep my Mickey face which for a Disney fan, this was a must! LOL. Overall very please with this purchase!

    I would recommend this to a friend
  • Pros mentioned:
    Health tracking, Screen size

    Rated 4 out of 5 stars

    Happy Customer

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was worried at first when I tried to pair my open box watch and it was locked with a passcode and a picture of a baby…but I figured out how to do a factory reset and got it paired after the very long system update. Love my new watch upgrade! Broke my S6 during a birthday party and needed a replacement asap. This was an amazing price for a newer series. It has a bigger watch face than I was used to but actually fits my needs better when I need to tap in a hurry. The additional health tracking features are a plus too.

    I would recommend this to a friend
  • Pros mentioned:
    Battery life, Health tracking

    Rated 5 out of 5 stars

    Love this apple watch!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This watch is miles above my last version. There aren't a huge amount of changes to prior versions, but the ones there are are awesome! I love the to the feet tracking for my phone, the long battery life and the sleep tracking features. I am very pleased with this watch!

    I would recommend this to a friend
  • Pros mentioned:
    Health tracking

    Rated 5 out of 5 stars

    Save my life!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I had to get a second one for my wife. It literally save my life, detect Afib. I was not feeling normal on occasion and brush it off, until one day while wearing my apple watch, it gave me the Afib notification. I immediately made an appointment with a doctor, and got treatment. I am in better health today, due to the watch/doctor.I would not imagine what would have happened if i didn’t buy the apple watch. I have been spreading the word to friends and colleagues about the heath benefits of owning this watch! Highly recommend! P.S i hear this year model had hypertension detection. Mmm.I might just upgrade .

    I would recommend this to a friend
  • Pros mentioned:
    Battery life, Screen size

    Rated 5 out of 5 stars

    Great Apple Watch series 10 model

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful rose gold, perfect size, comfortable secure band. Battery charges quickly and seems to never run down.

    I would recommend this to a friend
  • Pros mentioned:
    Battery life

    Rated 5 out of 5 stars

    Apple Watch

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Upgraded from a Series 3 to this one and so far I’ve been completely satisfied. Battery life lasts me all day, fast charging and better attachment to charger. Comfortable enough to wear it in my sleep.

    I would recommend this to a friend
  • Pros mentioned:
    Battery life

    Rated 5 out of 5 stars

    Highly Recommended

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my second Apple Watch as precious one’s battery was shot. I’m really enjoying this model. The battery life is amazing, the screen is very responsive, and it records exercise well. I hate alarms in the morning, so I wear my watch while I sleep and my watch vibrates to wake me. All in all, I think this is a great model of Apple Watch and very much recommend!

    I would recommend this to a friend
  • Pros mentioned:
    Overall performance

    Rated 5 out of 5 stars

    Watch Works perfectly !

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Item works perfectly. I love all its features. The color is amazing too!

    I would recommend this to a friend
  • Pros mentioned:
    Health tracking, Overall performance

    Rated 5 out of 5 stars

    Cute and easy to use

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Apple Watch combines style and functionality, offering health tracking, seamless notifications, and a vibrant display. Ideal for fitness enthusiasts and those seeking connectivity on the go.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Nice Upgrade to my previous Apple Watch

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have had this Series 10 (GPS) watch for a year now with no complaints. At first I thought 42MM was too large for my wrist but I have gotten used to is. It does everything as expected and I have not had any issues. I like how I can read my text messages, answer calls, track my steps, my heart rate, etc. I am sure I will purchase another one when it is time.

    I would recommend this to a friend
  • Pros mentioned:
    Design, Screen size

    Rated 5 out of 5 stars

    Very Good!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I like the sleek look of the Apple 10 watch. The larger screen and thinner design is a nice upgrade.

    I would recommend this to a friend
  • Pros mentioned:
    Screen size

    Rated 5 out of 5 stars

    Nice iwatch

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I upgraded my old I watch. This one has a slightly larger screen with much more vivid colors. This one has a bit more functions on it than my older one which is nice. I wish that the watch band it came with was a bit larger as it seems a bit small for me, so I had to switch it out with one of my old bands, which fits it so much nicer

    I would recommend this to a friend
  • Pros mentioned:
    Overall performance

    Rated 5 out of 5 stars

    Love how easy this was to set up and start using!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was slow to join the Apple watch party. Boy am I glad I finally did. I absolutely love this watch. Easy to set up and use. Love the fun face options. Finally settled on a somewhat serious one but it does everything I want on the face. Time, temperature, heart rate activity level all on the face.

    I would recommend this to a friend
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