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Customer reviews

Rating 4.6 out of 5 stars with 4824 reviews

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  • Value

    Rating 4.6 out of 5 stars

  • Quality

    Rating 4.7 out of 5 stars

  • Ease of Use

    Rating 4.7 out of 5 stars

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91%would recommend to a friend

Customers are saying

Customers admire the overall performance of the free Apple TV, noting that it does the job well. They also appreciate the variety of content available, including great movies, and find the device easy to use. Additionally, customers enjoy the smooth and ad-free user interface and improved connectivity.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 1 Showing 1-20 of 4,824 reviews
  • Pros mentioned:
    Connectivity, Overall performance, User interface

    Rated 5 out of 5 stars

    Apple TV is the right choice

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    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fast and smooth: Powered by chips similar to those in iPhones, it offers a very fast and responsive user interface that doesn't get bogged down over time. No ads: The interface is clean and free of the intrusive ads often found on smart TV platforms. Better than smart TVs: It often provides a faster experience than the built-in operating systems of expensive smart TVs, which can become slow and outdated. Seamless with other devices: It works effortlessly with other Apple products. You can use your iPhone or iPad as a remote or a camera for FaceTime calls on the big screen. AirPods: You can easily connect AirPods for private listening, even with spatial audio support. iPhone for calibration: You can use your iPhone to automatically calibrate the picture for color accuracy, enhancing the viewing experience. Sharing and control: Content can be easily shared with AirPlay, and devices can be controlled with an iPhone or Apple Watch.High-quality video and audio: It supports 4K HDR, Dolby Vision, and Dolby Atmos for impressive picture and sound. Apple TV app: The Apple TV app brings together content from Apple TV+, live sports, and thousands of movies to buy or rent, with recommendations from various streaming services in one place. Gaming: It supports games from the App Store and can stream games from a PC.

    I would recommend this to a friend
  • Pros mentioned:
    Connectivity, Ease of use, Overall performance

    Rated 5 out of 5 stars

    Perfect TV for Families and Movie Nights!

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Had mine for 3 years now! I have bought the 50” Insignia Smart Fire TV, and I am beyond impressed! The setup was super quick — literally plug it in, connect Wi-Fi, and you’re ready to stream. The picture quality is crisp and vibrant, with rich colors that make movie nights feel like a theater experience. The sound is surprisingly full for a slim TV, and Alexa voice control makes it so easy to switch between apps, adjust volume, or find shows hands-free (a lifesaver when you’re juggling kids or dinner!). As a busy mom, I love how user-friendly this TV is. My kids can easily navigate YouTube and Disney+, and I can stream Netflix or Prime Video without any lag. The TV even connected seamlessly to my soundbar via Bluetooth. For the price, the value is unbeatable — Insignia truly exceeded my expectations. If you’re looking for an affordable, high-quality smart TV that delivers both style and performance, this is it. I’d absolutely recommend it to anyone upgrading their living room or bedroom setup!

    I would recommend this to a friend
  • Pros mentioned:
    Content variety, Ease of use, Overall performance

    Rated 5 out of 5 stars

    Apple tv

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    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Apple TV+ turned out to be a really good add-on with my MacBook. The catalog isn’t massive, but the shows and movies they do have are high quality and look great on the larger screen. Streaming is smooth, and everything loads quickly. I ended up liking a few originals I wouldn’t have tried otherwise. It’s simple to use, works well across my devices, and feels like a solid bonus to have during the trial.

    I would recommend this to a friend
  • Pros mentioned:
    Content variety, Overall performance, User interface

    Rated 5 out of 5 stars

    Flawless Performance and Stunning Quality!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent Streaming Experience! Apple TV has completely upgraded my streaming setup! The picture quality is crystal clear, and the interface is smooth and easy to navigate. I love how everything syncs perfectly with my Apple devices, making it simple to pick up right where I left off. The voice control and app options are top-notch — definitely worth it for anyone who wants a premium home entertainment experience.

    I would recommend this to a friend
  • Pros mentioned:
    Content variety, Overall performance

    Rated 5 out of 5 stars

    iPhone. 17 pro max

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent experience all around. Absolutely outstanding upgrade. The iPhone 17 Pro Max exceeds expectations in every way. The performance is incredibly fast and smooth, even with heavy multitasking and demanding apps. The display is stunning—bright, crisp, and perfect for streaming, gaming, and everyday use. Battery life is impressive and easily lasts all day, even with constant use. The camera system is top-tier, delivering sharp photos and amazing video quality in any lighting. Apple continues to raise the bar with design, reliability, and overall user experience. Easily one of the best phones I’ve ever owned.

    I would recommend this to a friend
  • Pros mentioned:
    Overall performance, User interface

    Rated 4 out of 5 stars

    Great Quality Streaming, Just Needs More Classic M

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Apple TV is a great streaming service overall, with high-quality originals, a clean interface, and smooth performance across devices. The Apple TV+ shows and movies are well-produced, and it’s easy to discover new content without feeling overwhelmed by clutter or ads. That said, I wish it offered a larger selection of older and classic movies. While the current library is strong with newer titles and exclusives, adding more films from past decades would make the service feel more complete and appealing to a wider audience. Still, it’s a solid platform with a lot of potential, and definitely worth having—just a few improvements away from being five stars.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Overall performance

    Rated 5 out of 5 stars

    Great Product

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We had an Apple TV first gen it lasted over ten years, but started having connectivity issues with it on our new TV. So after buying the latest edition of Apple TV, what a noticeable difference. Plus set up was so easy, with apple products. Especially love the new redesigned remote apple tv provided, with easy use and it’s easier to hang on to as well. The only down side to this product is, they don’t provide an HDMI cable. Which has to be purchased separately. Overall a 4.8 star in my opinion.

    I would recommend this to a friend
  • Pros mentioned:
    Overall performance, User interface

    Rated 5 out of 5 stars

    Apple TV is elite!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’ve been using Apple TV for a few months now, and it’s easily one of the best streaming platforms out there. The interface is clean, intuitive, and incredibly fast — everything feels smooth and responsive. I love how seamlessly it integrates with other Apple devices, making it super easy to switch from watching on my iPhone to the big screen. The selection of content is top-tier. Apple Originals like Ted Lasso, Severance, and For All Mankind are absolutely binge-worthy, with impressive production quality and storytelling. Plus, the integration with other streaming services through the Apple TV app keeps everything in one place — no more jumping between apps. What really stands out is the picture and sound quality. Watching 4K HDR content on Apple TV is stunning, and Dolby Atmos support takes the audio experience to the next level. Overall, Apple TV nails the balance between content, quality, and usability. Highly recommended for anyone looking for a premium streaming experience!

    I would recommend this to a friend
  • Pros mentioned:
    User interface

    Rated 5 out of 5 stars

    Didn’t expect to use it this much — great little p

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I grabbed the 2‑month free Apple TV offer expecting to watch maybe one or two shows… and I ended up using it almost every night. The picture quality is fantastic, the app loads quickly on every device I own, and there’s a surprising amount of high‑quality content for a trial period. “Silo,” “Severance,” and “Monarch: Legacy of Monsters” pulled me in way faster than I thought they would. What I like most is how clean and easy the interface is. No ads popping up before every episode, no clutter, and everything syncs perfectly between my phone and gaming PC. Signing up was painless, and canceling looks just as simple since it’s all handled through your Apple account — which is nice if you're cautious about trial offers. For something that was completely free, this ended up being a really solid bonus. If you’ve been on the fence about checking out Apple TV, the 2‑month trial gives you more than enough time to see what you like without feeling rushed.

    I would recommend this to a friend
  • Pros mentioned:
    Connectivity, Overall performance, User interface

    Rated 5 out of 5 stars

    Great quality and smooth experience!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Apple TV has honestly exceeded my expectations. The picture and sound quality are excellent, and everything runs super smooth. I love how seamlessly it connects with my other Apple devices too. The interface is clean and easy to navigate, and streaming content feels quick and lag-free. Definitely a solid choice for anyone in the Apple ecosystem!

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Overall performance

    Rated 5 out of 5 stars

    Hisense 85" TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are replacing an older model large TV. This is our first time in buying this brand, and so far we absolutely love the picture and easy setup! We had heard the QLED would blow us away in the difference of images, and we are beyond pleased with the difference in the tv imaging. We have TV's in most all of our rooms, but this one just became the centerpiece in the living room. Of note, it is really heavy and will take two people minimum to lift and install. Binge watching, here we come!

    I would recommend this to a friend
  • Pros mentioned:
    Connectivity

    Rated 5 out of 5 stars

    Apple TV 4K (128GB)

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Apple TV 4K (128GB) is a significant upgrade for anyone tired of laggy smart TV menus. Why I Like It: • Unmatched Speed: The A15 chip makes navigation instant. Unlike other devices, there are no ads cluttering the home screen—just your apps. • Storage & Connectivity: The 128GB model is the one to get. It includes an Ethernet port for stable 4K streaming and supports Thread, making it a future-proof hub for a smart home. • Ecosystem Perks: Features like Spatial Audio with AirPods and using an iPhone as a remote keyboard make the experience incredibly seamless. One Minor Gripe: • The Siri Remote is sleek but easy to lose. I highly recommend a protective case to give it some grip and visibility. Verdict: It’s a premium price, but the performance and privacy-focused interface make it the best streaming box available.

    I would recommend this to a friend
  • Pros mentioned:
    Overall performance

    Rated 5 out of 5 stars

    Truly an awesome television

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is great, the colors are so bright and vivid. I love the size of it and it is so easy to use. I have already watched some of my favorite movies on it and it has made them so much more enjoyable. I didn't think I would like a TV so much, but I do. It came at a perfect time, because my previous TV stopped working and I was in the market doing research on what I should replace it with. This Hisense was the perfect fit for my needs, the size and picture quality fits my space perfectly. I can't wait to host family and friends to show them my new TV. The Dolby Vision makes movies look so much more crisp and life like, I really enjoy watching while using this feature. There is no lag when watching TV, the picture transition is very smooth and seamless. Fast moving scenes just move flawlessly across the screen, such an enjoyable TV to watch sports and action movies on. Highly recommend buying if you're in the market for a new television. If you enjoy watching movies and sports, get this TV.

    I would recommend this to a friend
  • Pros mentioned:
    Content variety, Overall performance

    Rated 5 out of 5 stars

    Great Content & Keeps It Organized

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The AppleTv app is a great way to organize all the different streaming services and having AppleTV+ adds some really fun programs, Ted Lasso, Shrinking, Smoke and some pretty great movies. Definitely a great way to watch TV!

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Overall performance

    Rated 5 out of 5 stars

    Great

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Apple TV is fast, easy to use, and offers great picture quality with no ads. It’s a bit pricey, but worth it for the smooth experience

    I would recommend this to a friend
  • Pros mentioned:
    User interface

    Rated 5 out of 5 stars

    Apple TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Apple TV is a pretty chill streaming service that’s easy to use and doesn’t feel overwhelming. With Apple TV+, Apple focuses more on quality than quantity, so the shows and movies feel well-made and actually worth watching. The layout is clean, which makes it simple to find something without scrolling forever, and a lot of the content feels more cinematic than typical TV. You’ll see your favorite actors in shows/movies you never knew it existed, and that show/movie will be the BEST thing you ever watched. It’s a good option if you want solid shows without a ton of random filler!

    I would recommend this to a friend
  • Pros mentioned:
    Content variety, Ease of use, Overall performance

    Rated 5 out of 5 stars

    My favorite streaming service

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Apple TV is my go to streaming service for many reasons 1 ease of use 2 quantity 3 works great on all my devices

    I would recommend this to a friend
  • Pros mentioned:
    Content variety, Overall performance

    Rated 5 out of 5 stars

    Apple TV Review 2026

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love Apple TV! Use it often for all the new shows and movies. Getting super excited to be able to watch the new F1 movie that will be on there soon!

    I would recommend this to a friend
  • Pros mentioned:
    Connectivity, User interface

    Rated 5 out of 5 stars

    More Than Just Another Streaming Service

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Apple TV is more than just another streaming service, it is a media platform. Most other streaming video services can be easily linked to Apple TV and viewed seamlessly. It is very convenient to have everything in one place. That means one login, no opening and closing apps, just viewing.

    I would recommend this to a friend
  • Pros mentioned:
    Overall performance, User interface

    Rated 5 out of 5 stars

    great product

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Apple products are renowned for their sleek design, user-friendly interface, and seamless integration across devices. From iPhones to MacBooks, each product offers top-notch performance, cutting-edge technology, and a premium experience. While often pricey, their longevity, reliability, and consistent software updates make them a worthwhile investment for many.

    I would recommend this to a friend
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