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Customer Ratings & Reviews

Your price for this item is $1,199.99
The comparable value price is $1,799.99

Customer reviews

Rating 4.8 out of 5 stars with 105 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.7 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

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96%would recommend to a friend

Customers are saying

Customers find value in the exceptional picture quality of the 55” Class S90F Series OLED 4K UHD SamsungVision AI Smart Tizen TV (2025). Many praise the vibrant colors and excellent image clarity. The natural color reproduction is also frequently highlighted. There are currently no reported negative customer experiences.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 1 Showing 1-20 of 105 reviews
  • Rated 5 out of 5 stars

    Samsung S90F (a decent TV)

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I like the S90F 55". Sure, there's cheaper TVs that come close (if you're not a gamer), but I've had good experiences with Samsungs. They seem to last a long time. I also own an LG C3 and it's another good TV. The Samsung gets a bit higher rating because of the inclusion of the Samsung TV channels. And LG's magic wand cursor is annoying. I paid a price match because of big A's pr*me day sales. I also adjusted many of the picture settings on the Samsung - which is a must.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Bright picture in a sun filled room.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far I’m giving this OLED TV five stars for its bright picture in a sun filled living room. My hearing isn’t the best so for sound I’m giving it 3 stars which would easily be remedied with a soundbar. Being used to an LG brand television in our lower level I’m used to its software for functions such as inputs, sound, Bluetooth, etc. but I’m learning quickly how the Samsung operates. The Samsung remote is super simple using only a few buttons to control the set. Al and all it’s a good TV for the money spent. More to come as I use this TV more in the coming days.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    New 55inch Samsung

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfecr pictures, just the right side for our living room viewing distance. loved the adequate 4 HDMI input, which make all my stereo connections super quick and easy.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Samsung TV

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome picture. So clear. Easy to install. Samsung technician was very helpful and knowledgeable about the product.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Samsung mid tier OLED performs

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. Gets the job done. Buy a sound system, though, definitely not engineered to be the top dog sound producer. Not sure if it was truly worth more money over the slightly less expesive model in the same line. My room is bright and Im told its useful for that.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    It's a hit

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV - excellent picture quality and super easy to set up

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Awesome TV shut up

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love it the color is fantastic it was better than my old one. My old TV must’ve been going bad love it that it has all those options in there for your Roku and all that stuff.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Glossy S95D

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    All i have to say is GEEZ! It's almost as if they took the S95D, attached the one connect box, made it thinner, put better speakers on it, and took off the anti-glare. It's seriously an amazing TV!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Samsung OLED TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has such amazing color and clarity. The available apps and access has been great. Easy to navigate from channel to channel. Delivery set up was fantastic.

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    Samsung oled 55 inches

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The oled samsung tv is immaculate , the color and brightness is perfect, it has a sound management. If the surrounding is noisy it will automatically go up the volume. It’s just amazing

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Breathtaking beauty in every picture!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have never seen any more vivid colors than this. Setup was very simple and intuitive. Strongly recommend it if you want a top quality OLED TV.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Samsung OLED TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Colors are Amazing! Especially coming from a regular HD TV to an OLED was a HUGE Difference.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Best bang for your buck

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the best OLED over ever owned. Best mid range QD-OLED OUT THERE

    I would recommend this to a friend
  • Rated 1 out of 5 stars

    Damaged

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV arrived damaged. Green fuzz all over screen

    No, I would not recommend this to a friend
    • Brand response from Samsung
      Posted .

      ErinM,

      We’re sorry to hear that your Samsung TV arrived damaged, and we appreciate you letting us know. Since delivery-related concerns are handled by the retailer, we recommend contacting Best Buy directly for assistance with correcting the issue.

      If you have questions about using or setting up your TV once the matter is resolved, please reach out to Samsung Support at 1-800-SAMSUNG, 8AM – 12AM EST, 7 days a week, or visit our website for LiveChat.

      ~ Samsung Specialist Samsung

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    great sports and movie tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    just bought this samsung tv a couple of weeks ago after being with lg for several years because i just kept hearing great things about there tvs and so far the picture quality is really good and after watching a few marvel movies on disney plus in hdr i can tell that the picture quality looks just as good as dolby vision on lgs. the sound isn't bad but would recommend getting a matching samsung soundbar like i did for movie watching as you can turn on soundbar and get Q- Symphony witch blends tv speakers with samsung soundbar for an amazing true movie theater experience

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    The best Image quality I’ve ever purchased

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I didn’t spend much time looking at the picture in person . Mostly just did online research and pulled the trigger. Set up took minutes and the sound and picture quality is amazing.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have waited a long time for a bigger TV and I’m very happy with this one. It’s easy to use and the color is so natural. I’m very happy with this purchase.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Amazing TV. I'm now a QD-OLED advocate.

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    As a decade long LG OLED enthusiast, this TV has blown me away. I returned the LG G4 due to the new dithering algorithm and after a lot of research landed on trying this. *Once calibrated*, its colors, especially at high brightnesses, blow LG OLEDs out of the water. And at lower cost. It looks absolutely incredible with HDR games hitting peak brightness of 2300. My biggest complaints with it are color innacuracy in game mode defaults, and software just being wonky. The game mode picture settings need to be drastically changed for it to look correct and it looks awful before those changes. Luckily there are guides online of what to adjust without needing professional calibration. While using mine with my PC, the game mode game genre keeps changing from my color calibrated 'Standard' profile to FPS or RPG. No idea why and can't stop it, so I have to occasionally open the game menu and change it back to Standard. Those gripes aside, I can't believe how happy I am with this TV. I usually just veto Samsung TVs because of lack of Dolby Vision. I'm not sure an LG WOLED with Dolby Vision would look better than this with conent mastered with high enough nits to take advantage of this panel.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great OLED!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV! The colors really pop, blacks are inky black, and the interface is a smooth experience so far. Really happy with the purchase

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Roger review

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has far exceeded my expectations. It is easy to use. It has beautiful color and sound.

    I would recommend this to a friend
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