Customer Ratings & Reviews
See more imagesSony - 50" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV (2021)
- Model:
- XR50X90J
- SKU:
- 6453206
Highly rated by customers for:
Customer reviews
Top Mentions
- Rated 4 out of 5 stars
Pros & cons
50inchSonyXR50X90J Posted
Pro: easy setup, beautiful rich colors, easy to use settings like for brightness etc. and i really like remote control & i dont use the voice command. Con: the most bothersome is how fhe screen gets whitewashed immediately if viewed from any direction except facing straight on. I would not have bought this had i known, maybe its the full backlit that causes it, i dont know. TV first turns on to ad screen of movies & subscription networks, not too big a deal but enticing to spend more money.
I would recommend this to a friendBrand response from SonyListens
Posted
Hi 50inchSonyXR50X90J, We're glad that you like the ease of setup and picture quality. The best viewing distance depends on the size and the display resolution of the TV. The recommended distance for comfortable viewing depends on the video or program you are watching, the viewing environment, and the physical conditions of the person watching it. When watching the TV from a suitable distance, we recommend to look away from the TV every now and then, or try watching it at a different viewing angle. Reference: https://www.sony.com/electronics/support/televisions-projectors/articles/00008601
With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin
- Rated 5 out of 5 stars
Sony 50" Bravia tv
KathyW Posted
The Sony Bravia 50" tv is perfect. Color is the best and the size works great for us.
I would recommend this to a friendBrand response from SonyListens
Posted
Hi KathyW,
Wow! We're really happy your new TV suits your needs and expectations. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris
- Rated 5 out of 5 stars
Looks good. Works well. Set up takes a while.
Groucho Posted
We bought this TV to replace another Sony Bravia. The set up was easy, but time consuming. It's basically "plug and play" but like most newer TVs it is like setting up a new computer. It wirelessly connects to the internet so you can set up your major streaming services without needing any additional equipment like an Apple TV, ROKU, or Firestick. The picture on this TV is fantasist. Everything that the manufacturer promises is evident. No real complaints so far, but we've only had it for a little over a month. We don't use the TV's speakers. We have it connected to an amplifier and surround system. The speakers that come built into TV are never good enough to go along with a big screen and high quality picture. So far it does a really good job with Cable TV, Streaming services, and Playstation games. It has downloaded firmware updates and restarted a couple of times. I'm keeping my eye on that because our last Sony Bravia failed because of a firmware issue leading to needing to replace it with this one. As long as we don't have that issue again this TV does everything we wanted from it.
I would recommend this to a friendBrand response from SonyListens
Posted
Hi Groucho, We're glad that you like the picture quality, ease of setup, and features of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin
- Rated 5 out of 5 stars
worth the money
AADMTD Posted
great picture and great features. The sound is great.
I would recommend this to a friendBrand response from SonyListens
Posted
Hi AADMTD,
Perfect! It is our pleasure to hear your enjoyable experience with the outstanding picture, sound, and features of your Sony TV. Your satisfaction means a lot to us. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! - Kris
- Rated 5 out of 5 stars
Strong full array led tv
LucasQ Posted
Only had about a little over a week, but picture looks amazing especially after taking off some of the eco features. Works pretty well in fairly bright room. Obviously not as great of a contrast as oled but everything looks great and you can see most details well. Sound is obviously not great but that is what a soundbar is for.
I would recommend this to a friendBrand response from SonyListens
Posted
Hi LucasQ, Thanks for sharing your feedback. We are glad that you like your new Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent
- Rated 5 out of 5 stars
Sony bravia xr x90j series led 4k smart google tv
Bryan Posted
This tv works perfectly. The internet browser I downloaded to use with this tv works flawlessly and is super quick. Apps also load beautifully on this tv. Picture is very crisp and clear. I paid $799 for this tv and it is worth every penny. If you are looking for a newer model tv but don't want to pay top dollar then you can't go wrong with this sony bravia x90j series tv. I would highly recommend. The only downside to this tv is the storage space on the tv. I tried loading dozens of apps onto this tv and ran out of memory space. So you really have to select only the ones you plan on using the most. If you need more I suggest buying a roku stick for any additional apps you may need. I have dish network satellite, and over the air digital tv antenna for local channels and a dvd player connected to this tv and they all work perfectly with this tv.
I would recommend this to a friendBrand response from SonyListens
Posted
Hi Bryan, That's great! We're glad to hear that!
With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for giving the product a perfect rating! Jay
- Rated 5 out of 5 stars
Amazing TV with TONS of features!!!
Ergibson83 Posted
I bought this TV 5 months after getting a TCL Series 5. I ended up giving the TCL to my sister when her TV got cracked. I didnt have a problem giving it away because the TV just didnt get bright enough for me. This Sony X90J is light-years ahead of the TCL I gave my sister. This TV has so many advanced features. From the moment I turned it on, I was amazed at the quality. The colors are so beautiful and it works at 120hz with my PS5 because it has 2 HDMI 2.1 ports. I love this TV so much. I was watching Netflix last night and when I went into the tv picture settings, there was even a 'Netflix Calibrated' mode thats auto calibrated for Netflix content. This TV has it all. Im so pleased with this purchase. I thought the price was a bit steep, but when you turn on the TV, you instantly understand why you paid so much. I was sure to buy a 5 year warranty from another supplier because they also cover burn-in damage which isn't usually covered by warranty providers. So this TV will be serving me well for atleast 5 years!
I would recommend this to a friendBrand response from SonyListens
Posted
Hi Ergibson83, Awesome! Good to know that you are enjoying the features of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin
- Rated 5 out of 5 stars
Great TV
KatherineL Posted
This is a grand TV. Easy to set up and the quality of the sound and picture is great. My only complaint is I wish they had a more solid base as a child might easy knock this over the TV stand. This would not be an issue if you plan to attach to a wall but my situation doesn't allow for that.
I would recommend this to a friendBrand response from SonyListens
Posted
Hi KatherineL,
Thank you for the 5-star rating! We're glad to hear you like the picture, sound, and easy setup with your X90J TV. For stability, please make sure that the supplied stand is installed properly and place TV on a flat surface. If the table-top stand protrudes out from the stand, it may cause TV set to topple over, fall down, and cause personal injury or damage to the TV. To ensure the TV safety, we suggest at least give clearance on each side of the TV.
With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. We appreciate your feedback and thank you for purchasing SONY! - Kris
- Rated 5 out of 5 stars
Mr.
SteveM Posted
Came well packaged, and easy to set-up. very good picture and sound. Picture options were plentiful to adjust for whatever lightning your room possesses. controller was easy to use also. very happy with purchase. Definitely would recommend this TV to others.
I would recommend this to a friendBrand response from SonyListens
Posted
Hi SteveM, Thanks for sharing your experience and we are glad that you are very happy with your BRAVIA TV. We always strive to deliver the best picture and sound quality with our TVs. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent
- Rated 5 out of 5 stars
Great all around
Harmony Posted
I love this TV .. it took a bit to figure out how to add apps. But once I figured that out it was a breeze. Everything else is picture perfect and I did not have to adjust it much to get a great visual pleasing TV. I am very impressed with all aspects so far of the tv.
I would recommend this to a friendBrand response from SonyListens
Posted
Hi Harmony,
Thank you so much for such a great review! We're happy to hear that you are impressed with the your X90J TV. Your satisfaction with the amazing picture quality is greatly appreciated. We're sorry if you've experienced difficulties on adding apps. Nice to know that it is all good now. In case you have concerns or need assistance with the TV, feel free to contact us and we'll be glad of help. You may contact us by sending an email to socialsupport@am.sony.com with the following:
Name:
Best Buy Username:
Telephone Number:
Model Number:
Issue:
With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! - Kris
- Rated 5 out of 5 stars
Excellent Quality TV
POOHFRAATS Posted
Sony Bravia tv’s have served me very well for the past 20 years, and this tv is providing the quality I have associated with Sony for many years. Excellent picture, access to many different Apps, and is compatible to my many Sony accessories.
I would recommend this to a friendBrand response from SonyListens
Posted
Hi POOHFRAATS, Thanks for sharing your feedback. We are glad that you like the quality of Sony BRAVIAs. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Your continued support means so much to us. Thank you for choosing Sony! Vincent
- Rated 5 out of 5 stars
Fantastic Underrated TV
VinnieQ Posted
This is probably one of the most underrated TVs of the year. A lot of reviews knocked it because of its initially high price, but since then it’s had massive discounts and sales. I ended up returning this 50 inch model, but only so I could buy the 75 inch one. As far as picture quality it’s super sharp, 4K movies and shows look fantastic, and as far as 1080p and under content, this is the best upscaling tv of all I tried out. I watch a lot of old shows and this tv makes them look way nicer than all the Samsungs I tried. The only issue I had was the tv does have occasional blooming, but you stop noticing it after a while. The sound is pretty standard for these kinds of TVs, I use a sound bar so it’s not an issue for me. Overall this is a great TV.
I would recommend this to a friendBrand response from SonyListens
Posted
Hi VinnieQ, We appreciate that you like the picture quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin
- Rated 5 out of 5 stars
The Best TV for the money.
Flash Posted
This TV is amazing and I love it worth every penny i spent on it. 1.2K of my money was worth it. Thanks so much Cynthia (Manager) and everyone at the Pacoima store you are all the best. I have no complaints here. Also bought the 5 yr. Geek Squad plan it is worth it. Thanks so much BB in Pacoima been shopping with you all for like 12 years now. :)
I would recommend this to a friendBrand response from SonyListens
Posted
Hi Flash, thanks for sharing your wonderful shopping experience. We also appreciate that you like the TV quality. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin
- Rated 3 out of 5 stars
Epic TV, Bad Unit
Corley Posted
I bought my TV as an Open Box Excellent at my local Best Buy, and while it certainly wasn't in the best condition (probably falling under Open Box Satisfactory), the picture was on point. For two or so weeks, I watch and played games to my hearts content, and I was really satisfied with the picture quality this tv gave me. Then at the third week mark, I noticed a cloudy area starting to form in the middle of the screen. A few days later and it started to get very noticable in dark scenes, so I contacted Geek Squad to come out, and they confirmed my suspicions. While my TV didn't qualify anyway, Sony does not cover this in their manufacturer's warranty. They have confirmed with my local store, and they're arranging to replace my TV with another on hand. If my unit was void of this issue, I'd probably have this TV until it's no longer supported. It's really that good. Sadly, I'm meant for another TV.
I would recommend this to a friendBrand response from SonyListens
Posted
Hi Corley,
Thank you for your time writing this review. We really appreciate how much you like the picture quality of the X90J TV. However, we regret to hear that it needs to be replaced due to screen issues. This is definitely not the buying experience we want you to have. We really do apologized for the inconvenience and hope that you will shop Sony again in the future. Thanks again for shopping Sony. - Kris
- Rated 5 out of 5 stars
Great TV, Sony rules
Musicman Posted
Great picture with excellent detail. The colors are bright and vivid. The menu's are easy to navigate. The internal speakers are acceptable and better than most. Very easy set up, I would recommend.
I would recommend this to a friendBrand response from SonyListens
Posted
Hi Musicman Wow! We're pleased to hear that you love the picrure quality of your new TV, ease of setup and navigating the menus, and sound quality. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin
- Rated 5 out of 5 stars
Im in love with sony TV
LunchBox Posted
One of the best TVs i have ever purchased...great picture and sound...and it works wonderfully with The Sony PS5 as stated with the specifications it has! Dont gorget an hdmi 2.1 cable if younintend to use ot the same way!
I would recommend this to a friendBrand response from SonyListens
Posted
Hi LunchBox,
Awesome! We're really happy that you found the best TV that perfectly matches your needs and expectations. Nice to hear your enjoyable viewing and gaming experience with your new TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you so much for choosing SONY! - Kris
- Rated 5 out of 5 stars
Go Sony Bravia today!
Ronaldo Posted
My second Sony 50”! I just moved the older one into the bedroom. It’s versatile easy to set up and the picture quality is top notch! Goes well with my Directv!
I would recommend this to a friend - Rated 5 out of 5 stars
Perfect
Nicole Posted
This is the best television I have ever bought. The remote is great because it has a number pad unlike other televisions I have purchased. Sony always has the best sound and the picture on the X90J is amazing. I'll buy it again any time.
I would recommend this to a friendBrand response from SonyListens
Posted
Hi Nicole,
Amazing! We're glad that you are enjoying the sound, picture quality, and remote design of the TV. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!
-Ralph
- Rated 5 out of 5 stars
Do your PS5 justice- GO 4K!!!
Weaselfest Posted
Wasn't sure I would see the improvement in picture quality on a 50" display, but darn if the thing didn't look amazing with the PS5. Depth of picture and detail a 1080p display simply can't reproduce. Very happy.
I would recommend this to a friendBrand response from SonyListens
Posted
Hi Weaselfest, nice! We're glad you are very happy with your new TV! With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. VRR will be available via a future firmware update. Thank you for choosing Sony. ~Earl
- Rated 5 out of 5 stars
An Underrated, Affordable Hidden Gem!
Matt Posted
This was my first ever 4K TV and it did not disappoint. Just an excellent tv all around. Upscales everything to 4K with the XR processor and the results are top notch. Dolby Vision is breathtaking on this display. As well as IMAX Enhanced content. Just a great model that comes updated with everything you are looking for in a 4K tv in this day and age. Anybody looking for a natural look to whatever you watch then this is the perfect tv. Not too bright, not too dark - just in between with a perfect blend of both for a very naturalistic look. On top of that, its quite affordable for those on a budget but totally worth every penny. Highly recommend!
I would recommend this to a friendBrand response from SonyListens
Posted
Hi Matt, Great! We're glad that you are enjoying the picture quality of your new TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! Erin