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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 571 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers are pleased with the picture quality, color, and sound of the 50" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV. They find the TV easy to set up and are happy with the price. However, some customers have concerns about the viewing angle and screen issues, while others find the smart TV features limiting.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 4 Showing 61-80 of 571 reviews
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony 50" Bravia tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony Bravia 50" tv is perfect. Color is the best and the size works great for us.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KathyW,
      Wow! We're really happy your new TV suits your needs and expectations. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Color, Setup
    Cons mentioned:
    Viewing angle

    Rated 4 out of 5 stars

    Pros & cons

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Pro: easy setup, beautiful rich colors, easy to use settings like for brightness etc. and i really like remote control & i dont use the voice command. Con: the most bothersome is how fhe screen gets whitewashed immediately if viewed from any direction except facing straight on. I would not have bought this had i known, maybe its the full backlit that causes it, i dont know. TV first turns on to ad screen of movies & subscription networks, not too big a deal but enticing to spend more money.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi 50inchSonyXR50X90J, We're glad that you like the ease of setup and picture quality. The best viewing distance depends on the size and the display resolution of the TV. The recommended distance for comfortable viewing depends on the video or program you are watching, the viewing environment, and the physical conditions of the person watching it. When watching the TV from a suitable distance, we recommend to look away from the TV every now and then, or try watching it at a different viewing angle. Reference: https://www.sony.com/electronics/support/televisions-projectors/articles/00008601

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality, Setup

    Rated 5 out of 5 stars

    Looks good. Works well. Set up takes a while.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We bought this TV to replace another Sony Bravia. The set up was easy, but time consuming. It's basically "plug and play" but like most newer TVs it is like setting up a new computer. It wirelessly connects to the internet so you can set up your major streaming services without needing any additional equipment like an Apple TV, ROKU, or Firestick. The picture on this TV is fantasist. Everything that the manufacturer promises is evident. No real complaints so far, but we've only had it for a little over a month. We don't use the TV's speakers. We have it connected to an amplifier and surround system. The speakers that come built into TV are never good enough to go along with a big screen and high quality picture. So far it does a really good job with Cable TV, Streaming services, and Playstation games. It has downloaded firmware updates and restarted a couple of times. I'm keeping my eye on that because our last Sony Bravia failed because of a firmware issue leading to needing to replace it with this one. As long as we don't have that issue again this TV does everything we wanted from it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Groucho, We're glad that you like the picture quality, ease of setup, and features of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    worth the money

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great picture and great features. The sound is great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AADMTD,
      Perfect! It is our pleasure to hear your enjoyable experience with the outstanding picture, sound, and features of your Sony TV. Your satisfaction means a lot to us. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Strong full array led tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Only had about a little over a week, but picture looks amazing especially after taking off some of the eco features. Works pretty well in fairly bright room. Obviously not as great of a contrast as oled but everything looks great and you can see most details well. Sound is obviously not great but that is what a soundbar is for.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LucasQ, Thanks for sharing your feedback. We are glad that you like your new Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony bravia xr x90j series led 4k smart google tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv works perfectly. The internet browser I downloaded to use with this tv works flawlessly and is super quick. Apps also load beautifully on this tv. Picture is very crisp and clear. I paid $799 for this tv and it is worth every penny. If you are looking for a newer model tv but don't want to pay top dollar then you can't go wrong with this sony bravia x90j series tv. I would highly recommend. The only downside to this tv is the storage space on the tv. I tried loading dozens of apps onto this tv and ran out of memory space. So you really have to select only the ones you plan on using the most. If you need more I suggest buying a roku stick for any additional apps you may need. I have dish network satellite, and over the air digital tv antenna for local channels and a dvd player connected to this tv and they all work perfectly with this tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bryan, That's great! We're glad to hear that!
      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Picture quality, Refresh rate

    Rated 5 out of 5 stars

    Amazing TV with TONS of features!!!

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this TV 5 months after getting a TCL Series 5. I ended up giving the TCL to my sister when her TV got cracked. I didnt have a problem giving it away because the TV just didnt get bright enough for me. This Sony X90J is light-years ahead of the TCL I gave my sister. This TV has so many advanced features. From the moment I turned it on, I was amazed at the quality. The colors are so beautiful and it works at 120hz with my PS5 because it has 2 HDMI 2.1 ports. I love this TV so much. I was watching Netflix last night and when I went into the tv picture settings, there was even a 'Netflix Calibrated' mode thats auto calibrated for Netflix content. This TV has it all. Im so pleased with this purchase. I thought the price was a bit steep, but when you turn on the TV, you instantly understand why you paid so much. I was sure to buy a 5 year warranty from another supplier because they also cover burn-in damage which isn't usually covered by warranty providers. So this TV will be serving me well for atleast 5 years!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ergibson83, Awesome! Good to know that you are enjoying the features of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a grand TV. Easy to set up and the quality of the sound and picture is great. My only complaint is I wish they had a more solid base as a child might easy knock this over the TV stand. This would not be an issue if you plan to attach to a wall but my situation doesn't allow for that.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KatherineL,
      Thank you for the 5-star rating! We're glad to hear you like the picture, sound, and easy setup with your X90J TV. For stability, please make sure that the supplied stand is installed properly and place TV on a flat surface. If the table-top stand protrudes out from the stand, it may cause TV set to topple over, fall down, and cause personal injury or damage to the TV. To ensure the TV safety, we suggest at least give clearance on each side of the TV.

      With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. We appreciate your feedback and thank you for purchasing SONY! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Mr.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Came well packaged, and easy to set-up. very good picture and sound. Picture options were plentiful to adjust for whatever lightning your room possesses. controller was easy to use also. very happy with purchase. Definitely would recommend this TV to others.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SteveM, Thanks for sharing your experience and we are glad that you are very happy with your BRAVIA TV. We always strive to deliver the best picture and sound quality with our TVs. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great all around

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this TV .. it took a bit to figure out how to add apps. But once I figured that out it was a breeze. Everything else is picture perfect and I did not have to adjust it much to get a great visual pleasing TV. I am very impressed with all aspects so far of the tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Harmony,
      Thank you so much for such a great review! We're happy to hear that you are impressed with the your X90J TV. Your satisfaction with the amazing picture quality is greatly appreciated. We're sorry if you've experienced difficulties on adding apps. Nice to know that it is all good now. In case you have concerns or need assistance with the TV, feel free to contact us and we'll be glad of help. You may contact us by sending an email to socialsupport@am.sony.com with the following:
      Name:
      Best Buy Username:
      Telephone Number:
      Model Number:
      Issue:

      With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Go Sony Bravia today!

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My second Sony 50”! I just moved the older one into the bedroom. It’s versatile easy to set up and the picture quality is top notch! Goes well with my Directv!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent Quality TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony Bravia tv’s have served me very well for the past 20 years, and this tv is providing the quality I have associated with Sony for many years. Excellent picture, access to many different Apps, and is compatible to my many Sony accessories.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi POOHFRAATS, Thanks for sharing your feedback. We are glad that you like the quality of Sony BRAVIAs. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Your continued support means so much to us. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 3 out of 5 stars

    Epic TV, Bad Unit

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought my TV as an Open Box Excellent at my local Best Buy, and while it certainly wasn't in the best condition (probably falling under Open Box Satisfactory), the picture was on point. For two or so weeks, I watch and played games to my hearts content, and I was really satisfied with the picture quality this tv gave me. Then at the third week mark, I noticed a cloudy area starting to form in the middle of the screen. A few days later and it started to get very noticable in dark scenes, so I contacted Geek Squad to come out, and they confirmed my suspicions. While my TV didn't qualify anyway, Sony does not cover this in their manufacturer's warranty. They have confirmed with my local store, and they're arranging to replace my TV with another on hand. If my unit was void of this issue, I'd probably have this TV until it's no longer supported. It's really that good. Sadly, I'm meant for another TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Corley,
      Thank you for your time writing this review. We really appreciate how much you like the picture quality of the X90J TV. However, we regret to hear that it needs to be replaced due to screen issues. This is definitely not the buying experience we want you to have. We really do apologized for the inconvenience and hope that you will shop Sony again in the future. Thanks again for shopping Sony. - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Im in love with sony TV

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    One of the best TVs i have ever purchased...great picture and sound...and it works wonderfully with The Sony PS5 as stated with the specifications it has! Dont gorget an hdmi 2.1 cable if younintend to use ot the same way!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LunchBox,
      Awesome! We're really happy that you found the best TV that perfectly matches your needs and expectations. Nice to hear your enjoyable viewing and gaming experience with your new TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you so much for choosing SONY! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Do your PS5 justice- GO 4K!!!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Wasn't sure I would see the improvement in picture quality on a 50" display, but darn if the thing didn't look amazing with the PS5. Depth of picture and detail a 1080p display simply can't reproduce. Very happy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Weaselfest, nice! We're glad you are very happy with your new TV! With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. VRR will be available via a future firmware update. Thank you for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Blooming

    Rated 5 out of 5 stars

    Fantastic Underrated TV

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is probably one of the most underrated TVs of the year. A lot of reviews knocked it because of its initially high price, but since then it’s had massive discounts and sales. I ended up returning this 50 inch model, but only so I could buy the 75 inch one. As far as picture quality it’s super sharp, 4K movies and shows look fantastic, and as far as 1080p and under content, this is the best upscaling tv of all I tried out. I watch a lot of old shows and this tv makes them look way nicer than all the Samsungs I tried. The only issue I had was the tv does have occasional blooming, but you stop noticing it after a while. The sound is pretty standard for these kinds of TVs, I use a sound bar so it’s not an issue for me. Overall this is a great TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi VinnieQ, We appreciate that you like the picture quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Setup

    Rated 4 out of 5 stars

    Easy Google TV, good picture at a reasonable cost

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this TV recently after looking at multiple options in this TV size. Basically, Sony makes a great Google TV that's simple to set up and at this point the price isn't higher than any other. Granted the picture isn't the same as the OLED versions, but the difference isn't worth the additional cost.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TheZs, Thank you so much for your awesome review! We are glad to hear that you are happy with your new TV! Enjoy picture quality that feels deep, natural and real. Our revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology creates ultra-realistic picture quality full of lifelike contrast. -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Perfect

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the best television I have ever bought. The remote is great because it has a number pad unlike other televisions I have purchased. Sony always has the best sound and the picture on the X90J is amazing. I'll buy it again any time.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nicole,

      Amazing! We're glad that you are enjoying the sound, picture quality, and remote design of the TV. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Mr

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Got the A90j oled. Took it back and got the X90j. Picture to me and my wife much better. Tried adjusting the oled with several different suggestions on YouTube. Just never looked right. Couldn’t get skin tones right.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WilliamR48,
      Thank you for the 5-star rating! We're sorry to hear if the A90J TV did not live up to your expectations. However, we are glad you've exchange it for another SONY TV. Nice to know you like the picture quality of your new TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    The Best TV for the money.

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is amazing and I love it worth every penny i spent on it. 1.2K of my money was worth it. Thanks so much Cynthia (Manager) and everyone at the Pacoima store you are all the best. I have no complaints here. Also bought the 5 yr. Geek Squad plan it is worth it. Thanks so much BB in Pacoima been shopping with you all for like 12 years now. :)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Flash, thanks for sharing your wonderful shopping experience. We also appreciate that you like the TV quality. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US