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Customer reviews

Rating 4.8 out of 5 stars with 840 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers recognize the 85" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) for its excellent picture quality, vibrant colors, and ease of use. Many appreciate the TV's overall quality, clarity, size, and value for its price. However, some customers have noted the TV's significant weight and occasional software issues, while others feel the viewing angle could be improved.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 1 Showing 1-20 of 840 reviews
  • Pros mentioned:
    Color, Picture quality
    Cons mentioned:
    Weight

    Rated 5 out of 5 stars

    Perfect Tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best budget TV Ever!!! Super Bright AMAZING picture quality!! Beware it is on the Heavy side!! But still Amazing!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GregoryN,

      That's fantastic to hear! We're truly heartened to learn that you consider the Sony - BRAVIA X90L to be such a standout television. We are delighted that you are experiencing the super bright screen and amazing picture quality. The BRAVIA - X90L is engineered to deliver exceptional contrast and vibrancy for truly immersive viewing at an accessible price point.

      Thank you for trusting Sony!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Simply the best TV I have ever had!

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I had the LG 75nano90 (2021 version) and decided to upgrade. I walked in and wasn’t too sure if I wanted one just yet, but this TV was on sale for $1999. And it felt like a good deal. The picture quality is noticeably better than the LG, and the LG had great quality. I am no expert reviewer; but I do know some things about TV’s. This is not an OLED killer, but it is an outstanding Nano/Quantum style TV. Yes, you can detect some blooming, but far less than the LG with its 32 zone array. This has a 100 zone array. So it makes a great difference, but the magic doesn’t come for that. It comes from the “ Cognitive Processor XR”. It really helps bring out the colors, and the deep blacks, and crisp whites. I hope my simple review helps someone. It’s worth it, if you aren’t looking to spend 5-10k on a proper OLED of this size. The sound quality is great and you can even use the speakers as a center channel with you use certain Sony audio equipment! However I have a full Yamaha/B&W/Monolith 5.1.2 Dolby Atmos system. So I don’t use the onboard audio. It is a very balanced compromise of size and vale with outstanding picture quality for the money!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MyLG75nano90, Awesome! We are so glad to hear that you are enjoying your new Sony X90L TV! Thank you so much for your awesome feedback and we are truly thankful for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    Great TV for the price.

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Had this TV for a couple months. Very pleased with the build quality and picture. Purchased on sale which I believe is an appropriate price looking at other TV's out there. Honestly, I personally can't tell the difference between this UHD LED vs the OLED version. I mean, unless you are watching true 4K content, which rules out BlueRays, DVD's, and like all TV, then what does it really matter? Regardless, this TV rocks and for $2k, it's a no-brainer.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AndrukaitisD, Thank you for the 5-star rating! We are glad to hear that you are happy with your purchase. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Awesome TV, dude!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome TV, dude! Sony's colors and upscaling totally crush other brands. Solid build, too! My family room's super bright, and its brightness handles it perfectly. Glare's not a problem either. Grabbed the 85-inch x90l this Thanksgiving. I was flip-flopping between it and the x93l (the mini-LED anti-glare one), but I'm stoked with this choice.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Akshaj, Thank you for your kind words! We are thrilled to learn that you are pleased with the vibrant colors, excellent upscaling, and outstanding 4K HDR visuals of your X90L TV, even in bright environments. We concur that this Full Array TV is an excellent choice for both gaming and enjoying your favorite films. Thank you so much for your purchase and for choosing the best brand, Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    I have no regrets, and I am tough critic.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I own two LG Oled TV's a 65 inch and a 55", I will not claim to be an expert on TV picture, however I do have a keen eye for what constitutes good picture color, clarity, and overall viewing experience. I am very partial to OLED due to the rich colors, contrast, and black. I never thought a full array TV could impress me. I am thoroughly impressed by the ability of this TV with all content. I've now owned it for 2 weeks, I was concerned 85" would be to large, I am now very grateful I didn't opt for the 75" The 85" is in an entirely different league. I am a Sony TV fan once again! Sure the black isn't the same as an OLED black, but this TV's image is impressive. I now understand what people mean when referencing Sony's image processing. At the cost of this TV in an 85" with what it offers, I think it is a good buy. I have no regrets, and I am a tough critic.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BradO,

      Thank you for the positive feedback. We really appreciate the time you took to share so many details about your experience with the television. We're glad to hear that you like the picture quality of your new Sony TV. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV Value 2024

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV - 4k bluray, Apple TV, PS5 120hz all work well and picture looks much more natural than my 2019 Samsung QLED. Best Buy did a great install and hid wires behind the wall. Only thing that is mildly irritating is some blooming with white text on black backgrounds. Paired with Sonos Arc, Sub, and Era 300’s.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AndyCleveland, Thank you so much for the 5-star rating! We are glad to hear that you are enjoying your new TV paired with your PS5! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    85" Sony Tv all I can say is WOW!!'

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have been looking at the Sony 85" tv for six months and finally pulled the plug. This is one of the best tvs on the market for $1999. I looked at the LG oled and I think this picture and colors are just as good. If you are looking to buy this tv you won't be disappointed. Thank you Best Buy for the smooth delivery service. You have a customer for life!!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Smokey724, Awesome! We are so glad to hear that you are happy with your new TV! The X90L has an amazing contrast and vivid colors! Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best 85 inch TV with a budget friendly price

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Not quite as good of a picture as an oled tv, but pretty close and a lot less than an oled price. Very good viewing angle, with a great picture from just about every direction. Sports and action scenes look crisp with no perceptible motion blur. The picture is vibrant with the hdr, but still looks true to life. This tv is not as bright as similarly priced competitors, so it's best in a room that is less bright. The overall picture quality is by far much better than the competition in this price range. The smart features are very good, it's a Google os, so that could be a negative if you are not a Google person, but lots of apps and very expandable. Overall, a great cinema and gaming tv at a very reasonable price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi IBGuy,

      Thank you for the review and we're glad to hear that you like the vibrant picture quality, smart features, and price point of the TV. We appreciate the 5-star rating and thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    10 out of 10 highly recommend

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great TV, the picture is crisp and it runs flawlessly. If you're looking for a good movie/show watching TV, THIS IS IT

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MatthewS!
      Thanks for taking the time to share your feedback on the XR-85X90L! It's a true pleasure to hear that you're enjoying such a great viewing experience. We're thrilled to know that the picture quality and performance are exceeding your expectations.

      The XR-85X90L is designed with features like 4K HDR and our advanced XR Contrast Booster, ensuring that every scene is vivid and lifelike. Additionally, the Cognitive Processor XR adapts to your content, delivering smooth and realistic motion.

      Thanks for choosing Sony!
      Warm regards,
      Estefany Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Exceptional picture quality and one of the best.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Its one of the best high mid range large TVs. The panel is crisp and clear thanks to sonys amazing processor and algorithms. They are unparalleled and frankly blows the competition out of the water. Its 120hz display with VRR for faming and goes really good with PS5. The colors are amazing. Nothing comes close to it. Brightness is really good but some competition do offer more brightness not that you will notice. The only thing that i think it lags in is motion smoothness in SD content. Its not as great as other competition. But it does not matter as you barely feel it. Overall i will givr it a solid 4.8/5.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JasTandon, Thanks for sharing such an excellent shopping experience. We're happy to hear those positive remarks. It's good to know that you like the amazing features, impressive picture quality, and overall performance of your Sony X90L. We agree that this TV is great for gaming or watching your favorite movies. Thanks for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    Best Big Screen TV On The Market

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Been wanting a big screen tv for a while and researching as well. When this Sony came out I knew this was the one. Great tv at a greater price. Thinking of getting another one for my game room. Very satisfied.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MikeT, Thank you so much for the 5-star rating! We are glad to hear that you are happy with your purchase! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best tv and worth the money!!!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Weve had this tv for a little over a month now. We got the 85". Watching movies is amazing. Playing video games, like call of duty, the last of us, dragon ball sparking zero, and many more have been a blast. The voice control through google is absolutely the coolest feature. " hey google turn on" " hey google turn off" hey google open ( app of your choice)" . The sound from the tv is perfect for pur living room and does not require any additional sound bars etc. i have absolutely no complaints about this tv. Would 10000% buy this again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JacobP, Thank you for sharing your wonderful experience with us! We are thrilled to hear that you are enjoying movies and games on your Sony BRAVIA XR X90L TV. It's fantastic to know that you are pleased with its voice control features and the exceptional sound quality it brings to your living room. We appreciate you choosing Sony and wish you continued enjoyment! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    What a Picture!! We are loving this TV.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    What a Picture!! We are loving this TV. I had bought the TCL QM8 Mini-LED QLED, But when this tv dropped in price, I could not pass it up, I don tpaly much game to take advantage on the 144Hz, the sony has a Refresh Rate of 120Hz. I dont even uses that, its alway set to "Movie" mode, I can not stand the soap opera effect on ANY thing I watch. I liked this im getting my mom one. One thing I dont like about this TV, is that you can Not put the feet any closer then 61" my TV stand is 60", I was not about spend more money on a new stant, so I came up with my own solution(see pictures).

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello ashi,
      That's awesome! We are truly delighted to hear that you are pleased by the amazing picture quality of our Sony XR85X90L TV. Enjoy real life picture quality when you watch your favorite movies and programs. Your feedback about the TV stand is appreciated and will help us improve our products. Thank you for choosing Sony! - Marco Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    85-inch Sony Bravia Tv.

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is an outstanding TV. The family loves to watch movies in this beautiful screen. Sony never disappoints.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MRenee,

      Thank you for choosing Sony!

      It brings us great joy to hear that you and your family are enjoying the XR85X90L TV and its beautiful screen. We're honored to be part of your movie-watching experience and appreciate your kind words about Sony. Thank you for sharing your positive feedback!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great Image BUT Mystery Smear Marks

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Image - Best TV I ever owned, BUT can anyone explain the "mystery smear marks" on my screen, see photos? I provided a 4-star rating but may change to 5-stars if issue is resolved. I have a new (December 2023) 85" XR 85X90L that I purchased from Best Buy and notice what appears to be cleaning lines/smears that I cannot remove or clean, possibly behind the outer screen surface, see attached photos. I only notice the marks when the screen is black (or TV is off) in a dark room, and a light is reflecting off a glass patio door opposite the TV. I spoke with Best Buy and they replaced the TV with the same model, but I still noticed the marks; original purchase Black Friday November 2023, replacement December 27. I also contacted Sony and the agent referred me to an authorized servicer, but they could not diagnose the issue due to time of day the lines would appear (before sunrise or after sunset). Can someone explain the "smear marks" (see attached photos). Possibly the anti-reflection/glare coating feature? Regardless the image looks great and does not appear to be compromised, but I want to make sure. Is this an issue that Sony should investigate and issue a recall or a corrective action plan.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CharlesR,

      Thank you for the review and we're sorry to hear what happened with your TV. For us to better assist you, please email us at [email protected] with the following details:

      Name:
      Best Buy Username:
      Model Number:
      Issue:
      Telephone Number:

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Good color and picture

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have 8 months with this tv and have amazing graphics; I have and Samsung qled 8k and this Sony bravía have better pictures and Colors; the sound it’s por but if you combine with the Sony bar 9 you will have a game changing; my only issue it’s don’t want turn on so i called Sony and they fixed but they required from me remove the tv from the wall tv before the Service; this one it’s a 85 inch; bad for Sony requesting this; also i paíd 2400 usd last year; today it’s 1000usd more cheap

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Davidxtu, thanks for sharing your review of your BRAVIA X90L–especially after 8 months of use! We're incredibly pleased to hear that you find the graphics, picture, and colors on your BRAVIA to be amazing! It's also great to know that you're enjoying a "game-changing" audio experience by pairing it with a Sony soundbar.

      We do understand your feedback regarding the standard TV sound, and we appreciate you highlighting how our soundbars can enhance the experience.

      We also sincerely apologize for the inconvenience you experienced when needing service for your 85-inch TV, particularly with the request to remove it from the wall mount. We understand this can be a significant challenge with a TV of that size, and we regret any frustration this caused.

      Regarding the price, we understand that market prices can fluctuate, and we appreciate you sharing your observation.

      Despite these points, we're glad that the issue was resolved by our service team and that you're ultimately enjoying your BRAVIA X90L.

      Thanks for choosing Sony!

      Sincerely,
      Jenn. Sony_US

  • Pros mentioned:
    Picture quality, Tv quality

    Rated 5 out of 5 stars

    Sony 85" Class XR X90L LED 4K TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great color, picture is truly polarizing with xfinity cable. I definitely recommend quality for this sized tv rather than get the run of the mill $1200 85 incher.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Logan, Thank you so much for the 5-star rating! We are glad to hear that you are happy with your purchase! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Sony tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    What can I say? I love this tv. Great picture and features. And all the streaming services apps that I use are loaded on here.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Maxie, we feel privileged to hear that you're loving your Sony - BRAVIA X90L! With its vibrant picture quality, powerful performance, and access to all your favorite streaming apps, it's designed to make your entertainment experience seamless and enjoyable. It's awesome to know it's delivering just that for you! Thanks again for choosing Sony and happy watching! Regards, -Dominick Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Best purchase

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome tv! The best purchase I've ever made really nice quality, beautiful picture and sound easy to function and maneuver

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FerrasK, Awesome! We are so glad to hear that you are happy with your new XR85X90L TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Get all your electronics from best buy!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best tv I've ever owned, thanks to the help and knowledge of best buy employees...

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Artemio,

      That's wonderful to hear! We're thrilled that you're so happy with your new XR85X90L and consider it the best TV you've ever owned. That's a great compliment and it's exactly what we strive for.

      The clarity and picture quality you're experiencing is thanks to the Cognitive Processor XR. It's the brain of the TV, and it's designed to understand how humans see and hear. It intelligently cross-analyzes every scene, enhancing elements like color, contrast, and clarity to create a picture that feels incredibly real and full of depth, bringing your entertainment to life.

      Thanks for choosing Sony, have a brilliant day!
      DiegoV Sony_US

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