Ease of hookup, operation and play. I needed 120 hertz for xbox play and a step up on the hdmi for xbox. I love the play - a little hard to find the 120 hertz switch in the software but its in there. Some folks dont like the TV software but i dont ise it so i think its great. Its the best purchase ive made with TVs.

Awesome TV, great picture. I got it for gaming I was looking at other TVs Sony, Samsung, LG But those were out of my price range. After watching a YouTube video from digital trends i was sold on this TV

I am using this TV for last 1 month & bought it in 499$ . Pros : 1. Nice picture quality 2. Sound quality is also very good ( when you have selected it theatre mode) 3. Backlight dimming under this price expectational Cons: 1. Not user friendly, you need to spent some time to understand all the function 2. Doesn't have a premium look

For this purchase I was replacing a ~5 yr old Hisense TV whose backlight went out (third picture). I bought the 5 year warranty so this didnt cost anything. Has nice very bright picture and is a 120hz panel so sports look great. This also has the newer antenna so it gets better signal / picture over the air. The location of this TV we dont have cable, so antenna is a must. Lots of apps to choose from.

Bigger than my previous tv and for half its original price I couldn’t resist buying this this has everything i wanted 4k 120hz good for gaming and overall just watching anything your heart desires i would recommend this