I've had a Panasonic Plasma TV for years and didn't like ANY LCD TV on the market to date. With the Exception of OLED, all television sets produced are LCD TV sets designed to confuse the average consumer. I.E. LED, QLED are LCD based television sets, they all require a back light to illuminate the panel and while they have some advantages, I've been consistently disappointed with the refresh rates,off angle viewing and lack of true blacks. OLED (Organic Light Emitting Diodes) is the best technology you can get, it doesn't get any better than this, in fact it's basically the same technology used in Samsung's Galaxy phones, of course Apple is finally catching up with the iPhone X....I won't even go there. This TV is well worth the extra money you'll spend because the picture and sound is nearly perfect (even better) when compared to a Plasma display. I love all the features of this set, there are so many, I couldn't possibly list all of them. The Web OS is great as it gives you access to so many apps, not just Netflix and Amazon, again too many to list. For the best picture, be sure to turn of Trumotion, this will give you the "soap opera effect", basically it makes the image look unrealistic and overly processed. Many manufacturers have different names for this technology, but they all make (in my humble opinion) the picture look cheesy. You could spend hours calibrating the picture, I've found that the Preset Bright room expert mode is the best. I've tried tweaking and fine tuning different settings and the result is a less than desirable picture. The good news is that if you do adjust a setting and you're unhappy with the results, you can always revert back to the default setting. I also like the option to apply the picture setting to all inputs, again this is just my personal preference. Some reviewers have stated they needed an additional sound bar, which is understandable if you want true depth and clarity, but I'm quite content with the capable speakers built into the lower part of the TV. As for the cons, OLED technology of this caliber is still somewhat new, hence the expense and possible issues down the road. This type of display can develop burn in over time, best advice, don't leave a still image on too long. I've also read that LG has horrible customer service as well. This is why I opted to get the geek squad extended five year warranty. I've viewed some 4k content from Netflix and it looks fabulous, but I'm holding off on a 4k player right now because of the expense and lack of movie titles available. Watching 1080P HD is just fine or i'll use my blu ray player for the time being. So the only issue I have is intermittent and highly annoying which is why I deducted one star. I have Xfinity here and on occasion I've been getting snow (yes snow) along with an on and off flicker. I don't believe the issue is with Xfinity, if I turn off the TV, then back on, the problem goes away. If anyone else has had this issue please let me know! Other than that problem, this is money well spent and you won't be disappointed.

I fell in love with this TV instantly. I am a huge gamer and was looking for a display that was bigger than a monitor but with low latency and really clear images for a TV; this was it. The C series of Tv's were designed with gamers in mind. I plan on upgrading to the CX. the only issue I had was I left a still image on my TV for several hours (fell asleep while playing a game). I completely understand that this was my fault, but when I called Geek Squad to come take a look (I had purchased the extended warranty) and they saw the burned image I had in the Tv, they said that it wasn't "bad enough" for the warranty to fix it. It is just very frustrating that I purchased the extended warranty that clearly states that covers still / shadow images. I am not saying that the warranty is not worth it. I personally feel with larger purchases like this, the warranty is always a good idea. I just wish that they would have attempted to fix the TV. I attached an image of the burn, in my review. I circled the burned image in red.

I LOVE this Tv. Even the really old DVD's I have are crisper. I thought I wanted larger, but went for this because of the $, and I'm glad, because in a normal size house, this is plenty. The only down side was a simple HDMI set up to my computer took a bit to figure out..but I did, and now it is fine. The remove is very intuitive, so generally it is simple to use. The colors- well, my last TV was a sony and it didn't come close!!

Right out of the box with minor adjustments a great tv. Voted by most reviews: CNET, DigitalTrends as best tv of 2017. It’s not cheap, not perfect but awesome picture, perfect blacks & webOS is very intuitive. Have had a month & love it.

I was replacing a Sony 2016 model 930D which had developed picture trouble. Best Buy gave full store credit to use choosing a replacement. I compared the 2017 Sony 930E to the LG OLED55C7 and decided to purchase the LG. It does not have the top rated light output of the Sony, however its color fidelity is outstanding. Once I adjusted the colors and brightness using settings recommended in LG user forums I was able to dial in the TV to great results. The picture for 4K DVD's and Streaming in 4K via Amazon Prime is exceptional. Sports, particularly NHL is as clear a picture as I have seen on any TV. I am very pleased with this purchase.