I can't watch another TV without noticing the lacking contrast or colors. This TV has absolutely gorgeous picture quality, and with Dolby Vision HDR, the colors come out even better! This TV even supports Atmos over ARC, so my SJ9 only has 1 HDMI wire going to the TV, without dropping much sound quality. I would recommend watching 4K movies only from VUDU, since this tv will expose the compression issues associated with Netflix 4K. The first movie I watched on with my final set up was Baby Driver, and I started crying with the black and white scene. The contrast with the range of grey's was just so stunning, it looked better than movie theater quality. The blacks were pure black in that scene, and you could tell because the trees shadows would blend with the edge of the tv and that's something I've never experienced before. I've had the tv for over a month now, and I haven't experience any burn-in or image retention problems, since I do watch and play a variety of content on it.

So I heard about OLeds having issues with lines moving across the screen in GREY scale images or say menus and loading screens and that is true. Within about 3 months of use I would notice it happening but the frequency of those grey images in use are rare with in the means I use it. I use this tv primarily for gaming. So there are tons of colors and not a lot of grey. So here we are, a Year and some change into owning this TV and this line break shows up. I have a 70in Samsung 3D tv and have had it for 5 years. No issues. In comparison to what the quality of the LG TV should be, I am disappointed with it's technical issues off the bat & it's lifespan. Don't get me wrong it's probably the best TV i've owned, the TRUE BLACK pixels turning off to support that claim is spot on and looks great, no milky screen effect at all for dark areas. Just the longevity here kills me. I was hoping to get so much more use out of this tv, I am disappointed but who knows I may have gotten a lemon. I'm going to research my options on where to go from here, but I've owned vizio Sanyo Samsung and now LG. LG was the fastest to break. So based on that I probably will be going back to a samsung QLed. Just buyer beware. You can roll the dice and see if your experience winds up better than mine but these where concerns that where expressed to me even before purchasing an LG OLED. Hope this helps someone.

This beautiful 65 inch Oled LG tv has such a beautiful quality when displaying. The colors are extremely vibrant and the screen is so sharp. I would recommend this tv to everyone. It is pricey but definitely a tv that will last you a very long time !!!!

Pricy, but the picture on this TV is AMAZING and worth it! The clarity is awesome. WebOS works great. Throw on an 4k-8k YouTube video, sit back, and prepare to be blown away. The black in this TV is BLACK! The attached picture do no justice.

Crisp color, awesome sound with no sound bar, light, thin. We love this TV. I've never seen better color. We have 3 high end flat screens. This one is King!!