Incredible incredible incredible!!! I have had Sony and Samsung 4k that all had excellent performance. But this TV is Hands-down the best I’ve ever experienced. Well worth every penny and then some.

Unbelievable rich colors. Watching Netflix or anything in 4K the picture just pops. By far the best television I have ever owned.

This is by far the best TV I've ever used, though whether it's worth the price depends on what you value. For me, this is effectively a replacement for large format, fine art photo prints. It has the color accuracy (supports Adobe RGB color space display) and high resolution (8k = 33MP) landscape photographers like me would value. It easily pays for itself considering a high-end print including face-mount and frame of 77" diagonal like this TV would cost $2k. That doesn't even take into account cost of lighting and labor to install etc. So even at $10k, you make your money back for 5 such prints. Now of course there are other 8k TV's for half the price - like Samsung QD-LED series. I started with one of those - and couldn't stand the inaccurate color, the lack of Adobe RGB support, and the 8k resolution is actually ruined by the nano-texture coating. Not to mention the color gamut can't touch what OLED's offer. Of course, a 4K OLED would be fine if you don't need the resolution, which for motion picture is actually good enough and you'd be hard-pressed to see the extra benefit of 8k.

Fiery colors and deep blacks. It is fantastic. It took a couple of weeks to get the color and contrast to the point where we like it, and it is the center of attention. 'Maverick' and 'Midway' felt like we were right there with them. There is so much more to watch in each scene. You can see the stripes in the news guys suits and the flowers and jewelry on the women and every design. There are 12k shorts on some of the streaming services that come in crystal clear. I would recommend this set to everyone, but be ready to set the screen up to your liking. Salesman wouldn't let me get out without a set of speakers and I am glad he did. It brings in the depth of all music and brings you into the show. Amazing!

I really like this TV instead of beautiful picture. Amazing quality sound Easy to set up the only drawback for me is the remote. I understand they have the same remote for many of LG models but it’s not ideal for a person with disabilities as the Magic ball and cursor makes it harder for selecting anything had it not been for that in particular, I Would have given five stars.