I'm honestly a Samsung TV enthusiast but my older Samsung 8 series (2017) is already having issues. I had a Sony before my stream of Samsungs and honestly thought the picture quality and technology was better.... until I bought this TV.... Dony definitely stepped their game up and are competitively priced. I recently bought Sony MX4 headphones to replace my old Bose QCIII and I was blown away with the sound, so when I saw this tv on sale for $2199 and the rival Samsung 85" for $3299 I decided to give Sony another go and glad I did. I'll say the TV is not as bright as Samsung but for my basement entertainment needs, this fit the bill. My other Samsung Q6 was too bright in movie setting and had noticeable blooming. This TV will have noticeable blooming but for the price, it outmatched the Samsung in my humble opinion. TV looks great, blooming is okay, colors are great and I saved myself $1100. I would say if you plan on having this tv in a bright room, it will most likely look a little dim in some scenes, but this TV does get bright, just not as bright as the Samsung. All in all, for my needs, this was the best option and the Dolby vision and Netflix studio settings are great.I attached some procures... one with tv off, second with a dark scene and lights on and then a bright scene with vivid mode on.

So I'll start off with the 2 negatives of this tv for me. 1) it's Achilles heel which is brightness, after owning a Vizio, Samsung, and now Hisense for the bedroom tvs it is hard not to notice this tv doesn't get too bright. 2) tv corners of the screen are dark it can be highly noticable but i can deal with it with an 85 inch tv it is expected to not have 100% uniformity. Now the good part as far as watching movies, tv shows and live tv this thing is great. Colors are accurate and natural right out the box, and as I understand it almost needs no calibration. That being said the colors seemed muted to me for my viewing preference so i turned them up a bit in the settings to my liking. Motion on this tv is great and love that it is compatible with USB to Ethernet port to bypass the wifi limitations of the internet speed. Now to the most common thing I heard when considering to buy this tv, " just save your money and buy the 900h from last year it's the same tv". No this is not the same tv, they are very similar and share some components, but they have been refined on this model namely the gaming features. I have my PC with a 3080 plugged in at 4k 120 no perceivable issues. Also tried it on my Xbox series X both at 4k 120 and 4k 60 with Dolby vision as it is not capable of 4k 120hz Dolby vision at this time. With the PS5 it worked flawless. Vrr is not currently available but am sure this year's tvs will get it soon. Don't think Sony wants that headache of not putting it out. For the price this is the best bang for your buck at 85". Other alternatives are Samsung who doesn't support Dolby vision, or the LG 83 oled which is well over double the price as well as the x95j which will be better but idk if it will justify the almost 3k price difference with the 5 yr warranty. All in all for me at 3.5k with 5 years is a good deal for this tv.

Simply the best value for the Money for this size TV in this price range. If you want to go Oled you would be spending significantly more. Colors look very natural out of the box. Local dimming is great and blacks are super black. Use this in a theater room in the basement. You will see limited blooming in limited circumstances. For example swirling white loading logo on black background or subtitles on a black background. The blooming is much less noticable in these limited circumstances when the lights are on. When viewing standard content you will never notice it. I could have opted for 75in in a different brand but I'm so glad I went with the 85inch colors and all sorts of content look great. I have a curved Samsung 55inch from 2016.... I am ashamed to say I spent 2400 or so on that TV. This 85 inch is better in every way and 30 inches larger coming in at 200 ~ 400 less than what I paid for the Samsung . This is a steal. Treat yourself. You deserve this TV.

Bought to use in a large family room- dining room- kitchen area with lots of light and brightness, picture quality and color are excellent.

Went from a 65" LG CX, to a 75" Hisense U7G, and now this 85" Sony Monster of a TV. Couldn't be happier with the cost to size ratio (excellent condition open box, $1299). 4k 120hz works great, vrr now supported on my rtx 3080. Superb picture quality. Would definitely buy again.