We were reluctant to pay this much for a rice cooker, but this little guy has changed our lives! My husband and I both have vision impairment and most rice cookers have measurement markings that are incredibly hard to see. We literally bought this one simply because the measurement marks are so clear (white on black, what a concept!). But there are many other good things about this device. 1) Timer feature makes it easy to have perfect rice exactly when you want it. 2) GABA brown rice feature makes brown rice tender and delicious - we eat a lot more of it now and even our kids like it. This is healthier for us all. 3) retractable cord for easy storage. 4) Small size - we already have a lot of items on our counter so this compact size was perfect for our little 50's-era kitchen. We have used this several times a week since purchasing it and never been disappointed. It's a little intimidating at first, but once you get used to it it's very easy to use. I struggled with the military time on the clock at first, but it's actually better because there's no risk of setting the rice to be done at midnight when you meant noon, or 5 am when you meant 5 pm. Overall, we couldn't be happier with this product.

The stainless steel compliments our kitchen with all appliances being in the same family. My girlfriend and I like that it’s small and doesn’t take much space in our tiny counter. It does take a long time to cook rice on here but always perfect at the end. It also give you the time left to cook and place a nice melody when the rice is ready.

This is a great rice cooker. It cooks rice perfectly every time. The button to open the lid is in a weird spot; you want to push the lid down on that same spot. The non-stick bowl inside is made of thick metal. The retractable cord is a nice feature.

[Employee of bestbuy] I've been wanting a rice cooker for a long time, and found this brand. Thankfully Best Buy sells it! Even though it's small, the 2 cups that you can make with white or mixed rice is a lot for 1 person and plenty for a group of 2 or 3 people. If you're looking to cook for more, then definitely get the bigger one. This does hold a lot though, and I've been taking great care of it since purchase. Make sure you take the bowl out before you pour in and wash the rice, and definitely make sure you take it out before you clean the parts you need to clean. I never knew how much better home cooked rice was (vs. restaurants), but with this I do and it makes it easy.

Obssesed with this thing. I've only used it to cook my rice so far, but it does the job! Especially, if you want re-warm food but don't want to use the microwave, this is the NEXT BEST THING.