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In 55-Inch TVs (55 - 64")

Hisense - 55" Class U7 Series MiniLED QLED UHD 4K HDR Smart Google TV (2026)

Model: 55U7SG
SKU: 6672764
Sold byBest Buy

Customers are saying

Customers are enthusiastic about the exceptional picture quality and superior brightness of this display, which users frequently highlight as a standout feature. Many also appreciate the straightforward setup process, the smooth refresh rate, and the responsive Google TV interface. While the overall performance for gaming and audio is highly regarded, some users noted that the viewing angles are somewhat limited.

Generated by AI based on customer reviews.
See it in-store: Roseville has a demo model on display.

Highlights

Features
  • Hi-QLED MiniLED Pro

    Thousands of MiniLED backlights deliver pinpoint control for vibrant, lifelike pictures. Whether you're hosting a watch party in a bright room or diving into a late-night movie, you’ll get exceptional brightness, true blacks, and stunning detail in every scene. Hi-QLED technology brings out the full spectrum of color with incredible accuracy and intensity.

  • Native 165Hz Refresh Rate

    Advanced motion technology handles gaming, sports and action at high speeds. There's no blur, lag or smeared frames—just fluid action that never misses a beat because of the native 165Hz refresh rate.

  • Anti-Reflection & Glare-Free

    Bright windows, overhead lights, afternoon sun—your screen handles it all. The anti-glare layer keeps the picture crisp and clear no matter what's happening around you. Advanced dual-layer screen treatment goes beyond standard single-layer designs, minimizing reflections and glare for consistent clarity.

  • Hi-View AI Engine Pro

    Our AI processor never stops working—constantly analyzing the scene and making smart, instant adjustments to color, contrast and detail so every moment looks its most stunning, automatically.

  • Up to 3000 Local Dimming Zones & Up to 3000 nits Peak Brightness

    Precision lighting zones work together to make bright areas shine brilliantly while dark scenes stay deep and detailed. The result is stronger contrast, sharper edges around bright objects, and intense highlights that stay vivid even in well-lit rooms—for a more refined, immersive picture every time you watch.

  • Hi - QLED Color & Pantone Validated

    Enjoy natural, accurate color validated by Pantone for true-to-life realism — from team uniforms and grass textures to cinematic skin tones and richly detailed game environments.

  • AI Smooth Motion & Motion Rate 660

    Our AI-powered motion technology keeps every frame smooth, sharp and easy to follow. By intelligently filling in frames between fast-moving scenes, blur and choppiness disappear, so whether you're watching the big game, an action movie, or gaming late into the night, every moment stays crystal clear. With Motion Rate 660, you get the performance to back it up.

  • Game Booster 330 with Enhanced Game Bar

    Unlock ultra-responsive gameplay with enhanced refresh rates up to 330Hz VRR* for smoother motion and reduced input lag. Fast-paced action stays sharp and fluid, giving you a competitive edge with quicker reactions and more precise control. With Game Bar, monitor FPS, VRR, HDR, and settings in real time—and make quick adjustments without leaving the game.

  • 2.1.2 Multi-Channel Surround & Tuned by Devialet

    Every whisper, every rumble, every note—rich, full sound reaches you from all angles so the audio feels as alive as the picture.

  • Google TV with Gemini Interactive AI

    Chat with Gemini, your conversational AI assistant built into Google TV. Discover what to watch with personalized recommendations across 10,000+ apps or find content by simply describing what you want. Go beyond entertainment with extensive, visual answers, stay updated on sports and news, or explore topics like fitness, cooking, and travel—all on your TV.

  • IMAX Enhanced

    IMAX Enhanced certified for signature IMAX picture performance and DTS-powered immersive audio — bringing a true cinema experience home.

  • Total HDR Solution

    Every scene the way it was meant to look. Brighter highlights, deeper blacks, and more detail — whether you're watching a sunny landscape or a dimly lit thriller, the picture always delivers. Supports Dolby Vision IQ, HDR10+ Adaptive, HDR10, and HLG.

  • Filmmaker Mode

    See and hear every movie exactly the way the director meant you to. Every color, every sound, every frame — nothing added, nothing lost.

  • 4K UltraHD Resolution & AI 4K Upscaler

    Whatever you watch, the picture gets better. Shows, movies, and streaming content are automatically sharpened and cleaned up — so everything looks closer to 4K, even if it wasn't shot that way.

  • Dolby Vision & Dolby Atmos

    Cinematic HDR picture with stunning brightness and contrast, paired with immersive, room-filling sound — even overhead.

  • Unibody Slim Design

    A clean, modern design blends seamlessly into your space so the focus stays on the picture — perfect for movie nights, game setups, or everyday living rooms.

  • Advanced Connectivity with 4x HDMI 2.1 Inputs

    Connect more and play more with four HDMI 2.1 ports for high-bandwidth performance, ultra-smooth gaming, and seamless switching between next-gen devices. With ATSC 3.0 (NextGen TV), enjoy enhanced over-the-air content with better picture, improved sound, and more interactive features.

  • WiFi 6E

    Enjoy faster, more stable connections with access to the 6GHz band—perfect for smooth streaming, cloud gaming, and connected homes with multiple devices.

  • AI Ambient Light Sensor

    Automatically adjusts brightness and color temperature based on room lighting — delivering a picture that looks balanced and natural day or night.

  • Backlit Remote

    The Backlit Voice Remote offers convenience with Lift to Light for illuminated keys, a Customized Favorite Key for quick app access, and Find My Remote to help you never lose it. Ambient Light Sensing adjusts the backlight based on your TV’s light sensor. Effortless control, day or night.

  • Hi-Concerto

    Sound surrounds you from both your TV and Hisense soundbar. Hi-Concerto syncs them together to create a simple home theater with no extra wires or setup needed.

  • 2 Year Warranty

    Get extra peace of mind with an extended 2-year limited warranty—added coverage that gives you more confidence in every viewing experience.

See all features
Specifications
  • Display Type
    LED
    Resolution
    4K (2160p)
    Screen Size Class
    55 inches
    High Dynamic Range (HDR)
    Yes
    High Dynamic Range Format
    Dolby Vision, HDR 10+, HDR 10, Hybrid Log-Gamma (HLG)
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Reviews

Rating 4.9 out of 5 stars with 71 reviews

99% would recommend to a friend
Customers are sayingCustomers are enthusiastic about the exceptional picture quality and superior brightness of this display, which users frequently highlight as a standout feature. Many also appreciate the straightforward setup process, the smooth refresh rate, and the responsive Google TV interface. While the overall performance for gaming and audio is highly regarded, some users noted that the viewing angles are somewhat limited.
This summary was generated by AI based on customer reviews.
  • Picture Quality (41)
  • Brightness (14)
  • Setup Ease (9)
  • Refresh Rate (8)
  • Black Level (5)
  • Viewing Angle (3)

Customer Images

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.

  • Rated 5 out of 5 stars

    Great All around TV

    Had this for a couple of weeks. It took me a while to get the picture just the way I like with my Apple TV. The trouble I was having with picture quality turned out to be the HDMI cable. Now that it's setup it looks great and I can watch TV in my sun filled living room without concern of glare. The brightness and colors are amazing! The built in sound in theatre mode is great as well. The overall quality of sound and voice clarity is very nice without the need for a sound bar. I am sure an external solution would take it to the next level since it has Dolby Atmos— for now I am thrilled with the cleanliness of no additional hardware.

    Posted by JAMESW

  • Rated 5 out of 5 stars

    Worth the Money!

    I recently picked up the Hisense 55-inch U7 Series Mini-LED and it has completely transformed my home viewing experience. If you’re on the fence about upgrading, let this be the push you need—this TV is an absolute game-changer. The picture quality is simply stunning. The Mini-LED technology delivers incredible contrast with deep, rich blacks and highlights that are bright enough to make every scene pop. Whether I’m watching a fast-paced action movie or a cinematic drama, the motion is perfectly smooth and the detail is razor-sharp. It has honestly made watching movies so much more immersive and enjoyable; I’m noticing details I’d previously missed entirely. What really seals the deal for me, though, is the software. I’ve used Amazon Fire Sticks in the past, but the Google TV interface built into this Hisense is vastly superior. It’s snappy, intuitive, and much better organized, making it effortless to find exactly what I want to watch without wading through endless ads or clutter. The integration is seamless, and it just feels like a more premium, user-friendly experience overall. This has easily been the best investment I’ve made in my electronics setup this year. It combines top-tier hardware with a smart platform that actually works the way you want it to. Highly recommended!

    Posted by TODDA

  • Rated 5 out of 5 stars

    Very bright and no reflections!

    Impressed! I’m using this as an outdoor tv on a covered patio that gets laser beamed with afternoon sunlight. Our older led tv was unwatchable in the afternoon. True outdoor rated tvs will cost 4X (and up). This has 3000 nits of brightness which exceeds most outdoor TVs. I can’t expect it to last as long as a true outdoor but it is under and covered patio and I keep a cover over the tv. At this price, if I get 3 or more years out of it I’ll be happy. Picture is stunning for mini led and google tv has most tv apps (except Xfinity Stream). Remote could be smaller but being backlit is a bonus. 1st pic is on the pool deck before mounting it in the sun.

    Posted by NathanM

  • Rated 5 out of 5 stars

    2026 55 inch Hisense U7

    Great tv, beautiful picture, almost as good as more expensive Oled tvs. Cannot beat value for the money. This is my 3rd Hisense tv, and I was never disappointed with the overall quality of the product. Highly recommend if you're are looking for a tv in this price range.

    Posted by LeonA

  • Rated 5 out of 5 stars

    Excellent picture and sound, good for gaming

    The Hisense U7 series 55-inch TV is our first new large-format TV in almost 20 years. As our old one recently stopped working, this gave us the perfect opportunity to finally upgrade. While the screen diagonal on this model is a bit smaller at 55”, the unit itself is considerably lighter at just under 30.5 lbs without the stand and 37.5 with, compared to the hefty 50 lbs of our previous 60” TV. Its overall profile is also smaller since it has razor thin bezels at the top and side with only a 1/2" chin along the bottom. This TV was simple to set up, and we had it up and running in under 10 minutes after unboxing, attaching the stand, and connecting it to the internet via WiFi. When assembling the stand, you can set the height of the TV to high or low by attaching its supports to different mounting points, though the height difference is only around 1-1/4”. The angled supports both have removable covers at the back that allow you to use them for cord management. You can optionally mount the TV to the wall by removing the four large screws on the back and attaching it to an appropriately sized 400mm x 400mm VESA-compatible and weight-capacitated bracket. The built-in WiFi 6E card lets you to connect to the 6 GHz band for a faster, stronger, and more stable connection, if your network supports it. As the TV uses Google TV as its native OS, you’ll have the option to scan a QR code to set it up using a mobile device or manually log into a Google account using the remote to key in your credentials. It not only supports Google Home and Chromecast but also Apple’s AirPlay and HomeKit. For inputs, the device has four 2.1 HDMI ports and a coaxial for antenna and cable connections. All HDMI ports support 4K @ 165Hz, while only HDMI 3 is eARC compatible, allowing you to transmit high-quality, uncompressed audio like Dolby Atmos, DTS:X, and multi-channel surround sound to a compatible soundbar or receiver. It also supports CEC, so you can control the external audio device’s volume and power using the TV’s remote and have both devices power on and off simultaneously. These is an optical audio out port and an Ethernet jack for a wired Internet connection as well. The set has two USB-A ports: the upper one is USB 2.0 which delivers 0.5 A power output, and the lower one is USB 3.0 with 1 A power output and faster data transfer speeds. You can connect a USB stick with photos, music, or movies to view on the TV or use them to power a streaming device. The remote control is backlit and even lights up automatically when the remote is picked up in dim lighting. However, only the “main” function keys in dark gray with white icons are backlit, like settings, volume, channel, mute, and menu; the power and one-touch buttons for various streaming services like Amazon Prime Video, Netflix, Disney+ and YouTube, are not backlit. There is also a dedicated Free TV key that launches Google TV Freeplay for viewing live programming that you don't need to pay a subscription fee to watch, like local news and classic TV shows. I like that the remote does not need a line of site to the TV to work, and it has a customizable favorite button that you can set to change to a specific input or launch a particular app or function. The image quality of the display is amazingly sharp and clear with vivid colors, good contrast, and high brightness even during the day and under bright lighting conditions. The maximum resolution of the display is 4K at 3840 by 2160 pixels and compared to the 1080p that we were used to, has super fine detail and looks very realistic. In addition, you can apply AI enhancement and upscaling for additional improvement to quality and clarity, from motion smoothing to noise reduction. With most of these options set to medium or high, when watching video or movies with fast-paced action, I didn’t notice much blur, digital artifacts, or graininess. Even from a close distance, the pixels are so tiny that I couldn’t make them out. The surface of the display is matte, with an anti-glare/reflection coating, so I did not see many reflections or light halos from windows and fixtures reflected on the display. This TV has an integrated 2.1.2 speaker system on the back, which actually sounds really nice. While not as immersive as a true surround sound system, the virtualized surround sound gives you a sense of depth and movement that's more three-dimensional than stereo alone. That said, the max sound output at 50 Watts is more than it needs. I keep it set at around 15 to 20 out of 100, and when I attempted to listen to higher volumes, the sound started to get deafening and distorted above 50. I’ve not gone above 70 because I'm worried about blowing out the speakers. In lieu of increasing the volume, you can enable voice enhancement to make them clearer and louder without affecting the overall volume level. Another feature that I really like is the ability to connect with multiple Bluetooth devices simultaneously. For example, I connected the display to my Bluetooth gaming controller as well as wireless headphones and was able to privately listen to the television while gaming. With Bluetooth 5.0 or higher audio devices, there was no noticeable delay and perfect voice to video sync. The game controller’s response time was also instant and lag-free. The TV is compatible with various input devices in addition to the remote control, like a Bluetooth keyboard or mouse. Gaming on this TV is great because it has a maximum refresh rate of 165Hz, for games that support it, offering a smoother, more immersive experience compared to lower refresh rates. Both the remote and the TV itself have built-in microphones, so you can use hands-free voice control. Just press and hold the mic icon on the remote to search or give commands to Google’s AI assistant, Gemini. When the TV is on, you can also enable the wake word, “Hey Google,” but if you don't want the mic to be actively listening, there is a physical switch adjacent to its power button that allows you to disable the microphone. Overall, this Hisense television delivers an enjoyable viewing experience through its clear and rich picture quality, great sound, and ease of use. The built-in OS is super smooth and responsive and has everything I need to enjoy movies, music, and gaming on it, with fast internet connectivity, access to apps and streaming services, and multipoint Bluetooth support.

    Posted by ReviewedByPhil

From the Manufacturer

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Pros for Hisense - 55" Class U7 Series MiniLED QLED UHD 4K HDR Smart Google TV (2026)
Picture Quality, Brightness, Setup Ease, Refresh Rate, Black LevelPicture Quality, Brightness, Refresh Rate, Gaming Performance, ResponsivenessPicture Quality, Brightness, Setup Ease, Black Level, Refresh RateBrightness, Overall Performance, Design
Cons for Hisense - 55" Class U7 Series MiniLED QLED UHD 4K HDR Smart Google TV (2026)
Viewing AngleThere were no cons for this productOperating System, Motion SmoothingThere were no cons for this product

Specs

Questions & Answers
  • If the box measures 33 inches in height, 53 inches in width and 6 inches in depth. What’s the weight of the tv inside the box? I want to know what I will be expecting from my shipping cost.

    Hi Mekus, thank you for your interest in the Hisense 55U7SG. This model has a shipping weight of 48.1 lbs. Thanks again, Harley with the Hisense Support Team.

    Answered by HisenseProductExpert
    HisenseProductExpert response
  • Does this tv have a timer to turn on or off tv. Also, is it compatible with Alexa?

    Hello Sue, Thank you for your interest in the Hisense 55U7SG. This model includes a Power On Timer feature, which allows the TV to automatically turn on. It also works with Amazon Alexa. To enable the timer, go to Settings > System > Power & Energy > Power On Timer. Thank you, Harley, with the Hisense Support Team.

    Answered by HisenseProductExpert
    HisenseProductExpert response
  • Do the U7SG support eARC ?

    Hello Hisense Customer, thank you for your interest in the Hisense 55U7SG. This model supports HDMI eARC. Thanks again, Harley with the Hisense Support Team.

    Answered by HisenseProductExpert
    HisenseProductExpert response
  • How many HDMI ports does this TV have?

    This TV has a total of four HDMI ports.

    This question and answer was generated by AI based on customer and product data.
  • Are there USB ports available on this TV?

    Yes, this TV has two USB ports in total.

    This question and answer was generated by AI based on customer and product data.
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