After careful research, I went with LIFX over Philips Hue. The LIFX is much brighter and you do not need a hub. LIFX works with my Amazon Echo and Echo Dot right out of the box. This strip is a nice addition to any room. I purchased two of them but only one survived. The connection from the power cord to the first strip is flimsy. Any extra movement or wiggling of the strip should be avoided. My first strip broke and I had to return it. When I connected my second setup for another room, I used a piece of electrical tape to secure the power cord and the first strip of lights. I would recommend using two people to set this up so that there is little to no wiggle room. The color options with the LIFX app are very good.

By far the best choice in LED strip lighting, much brighter than Hue strips and need no hub!

I bought this set of lights to go on top of the valance over vertical blinds in my family room. They were very easy to set up, and provide extra lighting in my family room in the evening. I connected them to my Amazon Echo, and have Alexa turn the lights off and on. It works like a charm. I have used the android app to hone in on colors as the choices in Alexa are limited. I like that each zone in each section of the strips can be changed to different colors, but I generally just leave one color on the strips which are all connected. It should be noted that these strips cannot be cut to shorten them, I had to wrap the end of one strip around the end of the valance so it didn't hang down. For my application, this worked fine. In the future, I plan to replace some of my light bulbs with LIFX light bulbs. Hopefully, the price will come down by then.

I didn't want to try the Lifx strip. After looking for things I could do with the hue strip using third party apps I found I was very limited compared to what the Lifx strip could do. My house is full of HomeKit enabled items so I wasn't wanting to add a smart device that did not have HomeKit but the ability to paint on the color combo I want and have the strip move with the touch of my iPhone sold me. Well that and that they are extremely bright. I have added these to the front of my office desk to get an awesome glow off the wall and I couldn't be more happy.

I love theses lights. The zone control for multicolored lighting is great. There are a few third-party apps that integrate nice as well.... Alexa, IFTT, a couple others too. Looks great. Love them.