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Personal for me. Sometimes you get a better deal through Best Buy. A couple years ago they accepted my broke screen iPhone 5 at the full trade amount on an iPhone 6, saved me money, plus were offering a better deal. You still qualify for employer and military discounts through at least Verizon anyway. Also, when we've gone to the Verizon retail store (not Authorized Resellers, which we found were more expensive than Verizon) in the last few years, it's been very long wait times, and it's been faster at Best Buy. Not hard to find Best Buy around the country if help is needed. Gives you both Verizon stores and Best Buy if you need help with your phone. Rewards does help of course, ($50 per $1000) and they're both good to deal with, so I think it amounts to personal preference. Which one's closer, offers the better deal, etc. As in the past, when it's time for a new phone, I'll shop around.
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