It is great for both, though the 80D was a particularly hot camera for bloggers/ Insta and YouTube content creators. Canon definitely capitalized on that popularity with this Upgraded model and kept some of the great features for video, but also provided some capable photo features. I’ve had the camera for a month now, used it mostly for photo and it is providing amazing results. Having the ability to shoot super buttery slow mo full HD at 120 FPS, as well as 4K 24p (yes, they did provide the fix for this after they initially left this capability off the camera) makes for a versatile and capable camera if you can live with the cropped frame. Some can, some can’t. For me, I didn’t feel as though Canon has risen to the occasion with their mirrorless line yet to switch (though they are on their way) from DSLR and being invested in EF glass already, i wasn’t interested in moving brands and don’t have the budget for the 5Dm4. The 90d has been a great addition, fully capable and tons of fun to shoot with. I love this camera.