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Hi Seth, Thank you for reaching out and sharing your feedback about the Insignia™ 130-Can Beverage Cooler. We appreciate your interest in our product! Insignia™ is indeed a brand exclusive to Best Buy, and our products are manufactured by various trusted partners to meet our quality standards. Unfortunately, we don't disclose the specific manufacturers for our products. If you have any further questions or need assistance, feel free to reach out to our customer support team. - Emman | Insignia Products
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