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Great questions! The main difference between the 720p HD and 1080p FHD versions of the Insignia™ 32" Class F20 Series LED Smart Fire TV is the resolution. The 1080p FHD model offers a higher resolution, providing clearer and sharper images compared to the 720p HD model. Regarding the chips/processors, both models generally use similar hardware, so there isn't a significant difference in processing power between the two. However, the 1080p model might have slight enhancements to handle the higher resolution more efficiently. If brightness is your main criterion, both models should perform similarly as they use the same LED technology. The brightness levels are typically consistent across both resolutions, so your choice can be based more on your preference for image clarity. If you have any more questions or need further assistance, feel free to ask! -Ed | Insignia Support | https://www.bestbuy.com/site/brands/best-buy-brands/pcmcat1596746025285.c?id=pcmcat1596746025285
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