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No cost. You link your amazon account and you are good to go. You can then make purchases using your TV such as amazon prime video, Apple TV or even shop amazon products.
Sorry, there was a problem. Please try again later.Hello, thank you for your question. The Fire TV experience is built directly into this Insignia™ TV, so there is no need to purchase a separate Fire TV Stick. Once connected to the internet, Fire TV provides access to popular streaming apps, live TV streaming services, Alexa voice features, and personalized content recommendations through the Fire TV platform. There is no additional cost to use Fire TV itself. However, some streaming services and apps may require their own subscriptions or fees. Sudeep | Insignia
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