“I looked up the complete specs. It says something about 4k upscaling, does that mean it doesn't run at native 4k?”

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• It does run 4K but it will also upscale non 4K items. Example: I have non 4K bluray but the picture is SO MUCH BETTER with this TV.

  Answered by VIAMDR 8 years ago

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• This TV does offer 4K for video presented in 4K. It also features 4K upscaling. The process of upscaling increases the pixel count of a lower-resolution image, allowing a picture meant for a screen with fewer pixels to fit a screen with many more. ^CP

  Answered by LG Digital Customer Care 8 years ago

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