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Hi there. Thank you for sharing your experience with us. We understand your inquiry regarding the screen technology of the LG 55" Class UA77 Series LED AI 4K UHD Smart webOS TV (55UA7700PUB). LG uses various panel technologies, including IPS, VA, and ADS, across our TV lineup, and the specific panel type can sometimes vary within the same series depending on the size and production. Because of this variation, the detailed product specifications, while confirming the unit has a 4K UHD LED Display with Direct Backlighting, do not explicitly state whether this particular unit is equipped with an IPS panel. https://www.bestbuy.com/product/lg-55-class-ua77-series-led-ai-4k-uhd-smart-webos-tv-2025/JJ8VPZT6FH Your feedback is important, and we would like to assist you further in confirming the specific features of the television you are interested in. If you have any further questions about its features, please send us a private message on Social Media @LGUSSupport, and our team will be more than happy to assist you. —Renzo
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