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Hi there, Cenaone75. Thank you for your question about image retention and burn-in on TVs. The LG 55UT7000PUA is a 4K UHD TV with a Direct Backlight and not an OLED TV, so it does not use OLED technology. OLED burn-in is a characteristic of OLED panels and happens only under specific circumstances, like leaving static images displayed for an extended period. However, your TV utilizes LED technology, which is not prone to burn-in. This means you can enjoy your content without worrying about image retention issues typically associated with OLED screens. https://www.lg.com/us/tvs/lg-55ut7000pua-4k-uhd-tv#pdp_specs If you’re interested in more information about LG OLED TVs or any additional questions, feel free to reach out to us directly via private message on social media @LGUSSupport. We’re happy to help! —Renzo
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