“I often tune to a business channel that has a fairly constsant crawl at the screen bottom.Do I need to worry about screen imprinting ?I have heard that this tv (OLED) is more susceptible to imprinting than other tv tech technologies.”
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Burn-in and image retention are possible on virtually any display. However, with the LG CX 77 inch Class 4K Smart OLED TV w/ AI ThinQ® (76.7'' Diag), Model # OLED77CXPUA, any risk of burn-in or image retention have been addressed through the use of technology that not only helps protect against damage to the screen, but features self-healing properties so that any short-term image retention that may occur is quickly rectified. It is rare for an average TV consumer to create an environment that could result in burn-in. Most cases of burn-in in televisions is a result of static images or on-screen elements displaying on the screen uninterrupted for many hours or days at a time – with brightness typically at peak levels. So, it is possible to create image retention in almost any display if one really tries hard enough. And even if image retention does occur from extreme usage, it can usually be mitigated within a short period of time by turning the display off for a while, and watching a few hours of varying content (such as your standard TV watching and channel-surfing). Additionally, LG OLED TVs and the OLED77CXPUA come with special features and settings to preserve image quality and prevent burn in and image retention. First, in the OLED Screen Saver, there is a Pixel Refresher that calibrates any issues that may arise on the screen when your TV has been turned on for a long time. Calibration takes more than an hour. The second feature that can be employed is the Screen Shift feature which, moves the screen slightly at regular intervals to preserve image quality. A third option is the Logo Luminance Adjustment, which can detect static logos on the screen and reduce brightness to help decrease permanent image retention...^IFV
Sorry, there was a problem. Please try again later.They said the same thing about plasma tvs. I have this and watch a lot of ESPN and I have had no issues whatsoever.
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